Buffalo, New York Audience in United States

Buffalo, New York logo

Buffalo, New York has an estimated audience of 10,693,481 people in United States. 48.4% are female, 51.6% are male, average age 39.0. Top regions: New York, California, Texas. Top brand affinities: Kerala, Israel, Google Photos, JDSU, Kerang.

The average Buffalo, New York fan in United States is 39.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Kerala, Israel, Google Photos, with strongest over-indexing on Kerala (7.4× the country average). Demographically, the Buffalo, New York audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Buffalo, New York fans

Demographic split for Buffalo, New York audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.0
Estimated audience size10,693,481

Audience persona

The typical Buffalo, New York fan in United States is balanced, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Kerala.

Top regions in United States

Top regions ranked by reach for Buffalo, New York in United States
RegionReachAffinity
New York1,280,1112.14×
California990,9600.84×
Texas945,1141.03×
Florida692,6750.96×
Ohio514,5501.56×
Illinois409,9631.15×
Pennsylvania408,3531.13×
Michigan352,0581.26×
Georgia325,2430.99×
North Carolina266,8010.83×
Indiana235,6681.21×
Virginia235,2730.9×
New Jersey207,5780.76×
Arizona204,1650.94×
Massachusetts203,3750.97×
Tennessee201,6530.94×
Missouri186,0881.08×
Colorado183,3091.09×
Maryland181,2040.99×
Washington171,5680.8×
Wisconsin162,4731.01×
Minnesota149,8140.98×
Kentucky141,9281.06×
South Carolina133,6500.83×
Alabama130,6610.87×
Louisiana129,5400.94×
Oklahoma116,7820.98×
Oregon106,9080.87×
Connecticut102,4460.96×
Iowa100,4071.14×
Utah98,5221.03×
Nevada93,5440.9×
Kansas92,8661.1×
Mississippi88,4081×
Arkansas82,3470.93×
Idaho55,7071.04×
Nebraska54,8311.02×
New Mexico47,0730.88×
West Virginia44,3120.89×
Maine39,2321.02×
Hawaii33,6700.73×
Washington, District of Columbia31,4180.98×
Rhode Island31,4050.92×
Montana29,4780.99×
New Hampshire27,9210.66×
Delaware24,0120.81×
South Dakota23,8210.96×
Vermont20,9811.12×
Alaska19,6950.86×
North Dakota18,3680.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buffalo, New York audience
BrandAffinityCategory
Kerala7.4×Travel & Leisure
Israel1.54×Travel & Leisure
Google Photos1.72×Technology & Electronics
JDSU2.07×Business & Career
Kerang4.42×Travel & Leisure
Noodle (Gorillaz)2.22×Music & Radio
Jesse Plemons2.06×Movies & TV
Nebraska1.62×Travel & Leisure
Jeep Grand Cherokee (WJ)3.69×Cars & Mobility
Nebraska Cornhuskers football1.99×Sports
Captain America (1990 film)2.37×Movies & TV
Hog Hunting1.66×Sports
Sinaloa1.74×Travel & Leisure
Home staging2.35×Home & Garden
Holt Renfrew5.3×Shopping
Grammarly1.66×Business & Career
Hayward, California3.85×Travel & Leisure
Charlamagne Tha God3.35×Movies & TV
Glossier1.88×Beauty & Wellness
Eli Lilly2.55×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buffalo, New York audience
TraitClusterScore
ExtroversionTHRILL1.61
Early Adopter MentalityPOWER1.16
Community OrientationOPEN1.11
Price SensitivityPREMIUM1.06
Convenience OrientationPREMIUM1.06
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Buffalo, New York
CountryShare
United States51.0%
Vietnam7.8%
Italy5.9%

See Buffalo, New York audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Buffalo, New York have in United States?

Buffalo, New York has an estimated audience of 10,693,481 people in United States, concentrated in New York and California.

What is the gender split and age of Buffalo, New York fans?

48.4% of Buffalo, New York fans are female, 51.6% are male, with an average age of 39.0 years.

Which brands do Buffalo, New York fans like most?

Buffalo, New York fans show strongest brand affinity for Kerala (7.4×), Israel (1.54×), and Google Photos (1.72×) over the country average.

Where do Buffalo, New York fans live in United States?

Buffalo, New York fans in United States are most concentrated in New York (reach 1,280,111), California (reach 990,960), and Texas (reach 945,114). These three regions account for the largest share of the active audience.

What other brands do Buffalo, New York fans also like?

Beyond Buffalo, New York itself, the audience over-indexes on Israel (1.54×), Google Photos (1.72×), JDSU (2.07×), and Kerang (4.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.