Rascasse Audience Intelligence

Buffalo, New York Audience in United States

A data profile of the people who buy, follow and care about Buffalo, New York in United States — modelled from more than twelve digital signal sources. Buffalo, New York has an estimated audience of 10,693,481 people in United States.

#50among City in United States#202among POI in United States#297in Travel & Leisure

The average Buffalo, New York fan in United States is 39.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Buffalo Sabres, NASDAQ, M&T Bank, with strongest over-indexing on Buffalo Sabres (6.82× the country average).

Demographically, the Buffalo, New York audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buffalo, New York fan in United States is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Sabres.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo, New York profile in United States.

Audience size
10.7M
in United States
Gender
48.4%♀
51.6% male
Age
39.0
average years
Country rank
#3349
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buffalo, New York fans

48.4% are female, 51.6% are male, average age 39.0.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Buffalo, New York audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.0
Estimated audience size10,693,481
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Buffalo, New York audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

51.0%

of the worldwide Buffalo, New York audience comes from United States.

Worldwide audience distribution share by country for Buffalo, New York
CountryShare
United States51.0%
Vietnam7.8%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo, New York audience in United States is strongest.

Fig. 05

Top regions by affinity

Buffalo, New York fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M1.94×
02Ohio~500K1.54×
03Michigan~300K1.23×
04Pennsylvania~400K1.15×
05Indiana~200K1.15×
06Arkansas~100K1.11×
07Kentucky~100K1.10×
08Maine~40K1.07×
09Illinois~400K1.05×
10Utah~100K1.04×
11Nebraska~60K1.04×
12Louisiana~100K1.03×
13Idaho~60K1.03×
14Iowa~90K1.02×
15Mississippi~90K1.02×
16Montana~30K1.02×
17Vermont~20K1.02×
18Missouri~200K1.01×
19Texas~900K1.00×
20Georgia~300K1.00×
21Alabama~100K1.00×
22West Virginia~50K1.00×
23Alaska~20K1.00×
24North Dakota~20K1.00×
25Oklahoma~100K0.99×
26Kansas~80K0.99×
27South Dakota~20K0.99×
28Colorado~200K0.98×
29Massachusetts~200K0.97×
30Rhode Island~30K0.97×
31Connecticut~100K0.96×
32Nevada~100K0.96×
33Virginia~200K0.95×
34Wisconsin~200K0.94×
35Washington, District of Columbia~30K0.94×
36Florida~700K0.92×
37Delaware~30K0.92×
38Arizona~200K0.91×
39Maryland~200K0.91×
40Minnesota~100K0.91×
41Tennessee~200K0.90×
42South Carolina~100K0.88×
43North Carolina~300K0.87×
44New Mexico~50K0.86×
45Oregon~100K0.84×
46Hawaii~40K0.83×
47Washington~200K0.81×
48New Hampshire~30K0.81×
49California~900K0.77×
50New Jersey~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Buffalo, New York, United States
0.76×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffalo, New York audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffalo, New York audience
#·InterestCategoryAffinity×
01Buffalo SabresSports6.82×
02M&T BankBusiness & Career6.46×
03Buffalo wingFood & Beverages4.28×
04VinegarFood & Beverages4.20×
05Hors d'oeuvreFood & Beverages3.64×
06NASDAQBusiness & Career3.42×
07Tennessee Volunteers footballSports3.01×
08FandomLiterature2.06×
09CBS SportsMovies & TV2.05×
10GameStopGames2.04×
11Real propertyHome & Garden1.94×
12Made in USABusiness & Career1.94×
13NBA FinalsSports1.72×
14HatFashion & Accessoires1.71×
15Mixed martial artsSports1.66×
16College basketballSports1.61×
17DentistryBusiness & Career1.59×
18TicketmasterTravel & Leisure1.57×
19WingstopFood & Beverages1.56×
20Planet FitnessSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo, New York audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo, New York audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
ExtroversionTHRILL1.35×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo, New York audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buffalo, New York have in United States?

Buffalo, New York has an estimated audience of 10,693,481 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Buffalo, New York fans?

48.4% of Buffalo, New York fans are female, 51.6% are male, with an average age of 39.0 years.

03

Which brands do Buffalo, New York fans like most?

Buffalo, New York fans show strongest brand affinity for Buffalo Sabres (6.82×), NASDAQ (3.42×), and M&T Bank (6.46×) over the country average.

04

Where do Buffalo, New York fans live in United States?

Buffalo, New York fans in United States are most concentrated in New York (reach ~1M), Texas (reach ~900K), and California (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Buffalo, New York fans also like?

Beyond Buffalo, New York itself, the audience over-indexes on NASDAQ (3.42×), M&T Bank (6.46×), Buffalo wing (4.28×), and Vinegar (4.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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