Bungie Audience in United States
Bungie has an estimated audience of 525,497 people in United States. 15.3% are female, 84.7% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: Jaws, Monogram, Wikia, Combat sport, Gina Raimondo.
The average Bungie fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaws, Monogram, Wikia, with strongest over-indexing on Jaws (20× the country average). Demographically, the Bungie audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Bungie fans
| Metric | Value |
|---|---|
| Female | 15.3% |
| Male | 84.7% |
| Average age | 29.6 |
| Estimated audience size | 525,497 |
Audience persona
The typical Bungie fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jaws.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 57,461 | 0.99× |
| Texas | 47,216 | 1.05× |
| Florida | 34,018 | 0.96× |
| New York | 21,737 | 0.74× |
| Washington | 20,592 | 1.95× |
| Ohio | 16,171 | 1× |
| Pennsylvania | 15,979 | 0.9× |
| North Carolina | 15,629 | 0.99× |
| Georgia | 14,900 | 0.92× |
| Illinois | 14,644 | 0.84× |
| Michigan | 13,196 | 0.96× |
| Arizona | 12,693 | 1.18× |
| Virginia | 11,834 | 0.92× |
| Tennessee | 10,241 | 0.97× |
| Indiana | 9,764 | 1.02× |
| Missouri | 9,537 | 1.13× |
| Colorado | 9,217 | 1.11× |
| New Jersey | 8,998 | 0.67× |
| Maryland | 8,042 | 0.89× |
| Massachusetts | 7,841 | 0.76× |
| Kentucky | 7,770 | 1.18× |
| Wisconsin | 7,652 | 0.97× |
| Oklahoma | 7,584 | 1.3× |
| Alabama | 7,250 | 0.99× |
| Oregon | 6,966 | 1.16× |
| South Carolina | 6,949 | 0.88× |
| Louisiana | 6,300 | 0.93× |
| Utah | 6,263 | 1.33× |
| Minnesota | 5,975 | 0.79× |
| Nevada | 5,071 | 1× |
| Kansas | 4,881 | 1.18× |
| Arkansas | 4,842 | 1.12× |
| Iowa | 4,611 | 1.07× |
| Connecticut | 4,257 | 0.81× |
| Idaho | 3,574 | 1.36× |
| Mississippi | 3,208 | 0.74× |
| West Virginia | 2,796 | 1.14× |
| Nebraska | 2,713 | 1.03× |
| New Mexico | 2,461 | 0.93× |
| Hawaii | 1,826 | 0.81× |
| New Hampshire | 1,822 | 0.88× |
| Montana | 1,750 | 1.2× |
| Rhode Island | 1,565 | 0.94× |
| Maine | 1,554 | 0.83× |
| Alaska | 1,527 | 1.36× |
| North Dakota | 1,209 | 1.12× |
| South Dakota | 1,170 | 0.96× |
| Delaware | 1,040 | 0.72× |
| Wyoming | 868 | 1.11× |
| Washington, District of Columbia | 771 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jaws | 20× | Movies & TV |
| Monogram | 13.34× | Home & Garden |
| Wikia | 8× | Internet & Social Media |
| Combat sport | 3.34× | Sports |
| Gina Raimondo | 40.96× | Politics & Society |
| Dog breed | 1.92× | Pets & Animals |
| Home construction | 2.21× | Home & Garden |
| Elsword | 23.91× | Games |
| Berenstain Bears | 11.68× | Literature |
| Joe Haden | 30.72× | Sports |
| Honda Vezel | 46.85× | Cars & Mobility |
| Hope For Paws | 24.9× | Pets & Animals |
| Iration | 23.6× | Music & Radio |
| Harmony Korine | 12.41× | Movies & TV |
| ENA (Emergency Nurses Association) | 13.79× | Health |
| Zach Ertz | 7.32× | Sports |
| Home staging | 4.63× | Home & Garden |
| Google Photos | 2.17× | Technology & Electronics |
| Nebraska Cornhuskers | 6.91× | Sports |
| Captain America (1990 film) | 3.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.29 |
| LGBTQ+ Identity | OPEN | 2.14 |
| Extroversion | THRILL | 1.24 |
| Social Media Usage | JOY | 1.22 |
| Risk Appetite | THRILL | 1.06 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.3% |
| United Kingdom | 7.8% |
| France | 5.5% |
See Bungie audiences in other countries
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Frequently asked questions
How many fans does Bungie have in United States?
Bungie has an estimated audience of 525,497 people in United States, concentrated in California and Texas.
What is the gender split and age of Bungie fans?
15.3% of Bungie fans are female, 84.7% are male, with an average age of 29.6 years.
Which brands do Bungie fans like most?
Bungie fans show strongest brand affinity for Jaws (20×), Monogram (13.34×), and Wikia (8×) over the country average.
Where do Bungie fans live in United States?
Bungie fans in United States are most concentrated in California (reach 57,461), Texas (reach 47,216), and Florida (reach 34,018). These three regions account for the largest share of the active audience.
What other brands do Bungie fans also like?
Beyond Bungie itself, the audience over-indexes on Monogram (13.34×), Wikia (8×), Combat sport (3.34×), and Gina Raimondo (40.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bungie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.