Rascasse Audience Intelligence

Bungie Target Market in United States

A data profile of the people who buy, follow and care about Bungie in United States — modelled from more than twelve digital signal sources. Bungie has an estimated audience of 565,781 people in United States.

#3507among Brand in United States#728in Games

The average Bungie fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alice: Madness Returns, The Fairly OddParents, Battlefield 4, with strongest over-indexing on Alice: Madness Returns (196.09× the country average).

Demographically, the Bungie audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bungie fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alice: Madness Returns.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bungie profile in United States.

Audience size
566K
in United States
Gender
15.3%♀
84.7% male
Age
29.6
average years
Country rank
#34061
Brand in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bungie

15.3% are female, 84.7% are male, average age 29.6.

Fig. 02

Gender split

15.3%
Female
84.7%
Male
Demographic split for Bungie audience in United States
MetricValue
Female15.3%
Male84.7%
Average age29.6
Estimated audience size565,781
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Bungie audience in United States
Age bracketShare%
16-1943%
20-2928%
30-3916%
40-499%
50+5%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Bungie audience comes from United States.

Worldwide audience distribution share by country for Bungie
CountryShare
United States43.7%
United Kingdom7.7%
Mexico5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bungie audience in United States is strongest.

Fig. 05

Top regions by affinity

Bungie customers by region in United States
#RegionReachAffinity×
01Washington~20K2.31×
02Utah~7K1.50×
03Alaska~2K1.39×
04Idaho~4K1.34×
05Oklahoma~7K1.25×
06West Virginia~3K1.17×
07Montana~2K1.16×
08North Dakota~1K1.16×
09Oregon~7K1.15×
10Kansas~5K1.15×
11Kentucky~7K1.12×
12Arizona~10K1.11×
13Missouri~9K1.09×
14Wyoming<1K1.09×
15Arkansas~5K1.08×
16Colorado~9K1.05×
17Indiana~10K1.04×
18Nebraska~3K1.03×
19Iowa~4K1.01×
20Rhode Island~2K1.01×
21South Dakota~1K0.99×
22Ohio~20K0.98×
23Nevada~5K0.98×
24New Mexico~3K0.98×
25Tennessee~10K0.95×
26Wisconsin~8K0.95×
27California~50K0.94×
28Texas~40K0.94×
29Michigan~10K0.94×
30Alabama~7K0.94×
31Louisiana~6K0.94×
32New Hampshire~2K0.94×
33Florida~30K0.92×
34North Carolina~10K0.92×
35Pennsylvania~20K0.90×
36Virginia~10K0.90×
37Maine~2K0.88×
38Georgia~10K0.86×
39Maryland~8K0.85×
40South Carolina~7K0.85×
41Hawaii~2K0.83×
42Illinois~10K0.82×
43Minnesota~6K0.81×
44Connecticut~4K0.81×
45Mississippi~4K0.81×
46Delaware~1K0.80×
47Massachusetts~8K0.76×
48New York~20K0.70×
49New Jersey~9K0.67×
50Washington, District of Columbia<1K0.58×
Fig. 06

Affinity by region

Affinity by region — Bungie, United States
0.58×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bungie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bungie audience
#·InterestCategoryAffinity×
01Alice: Madness ReturnsGames196.09×
02The Fairly OddParentsMovies & TV91.89×
03Escape GamesGames87.23×
04Battlefield 4Games76.69×
05HearthstoneGames63.19×
06Portal 2Games49.56×
07Dying LightGames48.90×
08World of TanksGames46.88×
09Borderlands (series)Games30.35×
10Electronic ArtsGames25.29×
11Watch DogsGames22.57×
12Night at the MuseumMovies & TV20.00×
13RobloxGames15.62×
143D modelingTechnology & Electronics13.34×
15Assassin's CreedGames11.06×
16Micro CenterShopping9.26×
17GameStopGames6.99×
18PokémonGames6.72×
19Mobile gameGames4.22×
20SupermanMovies & TV3.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bungie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bungie audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.52×
IndividualismJOY1.46×
Risk AppetiteTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bungie audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.43×
Community OrientationOPEN0.66×
TraditionCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bungie's target market in United States?

Bungie's target market in United States covers an estimated 565,781 people, concentrated in California and Texas.

02

What is the gender split and age of Bungie customers?

15.3% of the Bungie audience are female, 84.7% are male, with an average age of 29.6 years.

03

Which brands do Bungie fans like most?

Bungie fans show strongest brand affinity for Alice: Madness Returns (196.09×), The Fairly OddParents (91.89×), and Battlefield 4 (76.69×) over the country average.

04

Where do Bungie fans live in United States?

Bungie fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bungie fans also like?

Beyond Bungie itself, the audience over-indexes on The Fairly OddParents (91.89×), Battlefield 4 (76.69×), Roblox (15.62×), and Dying Light (48.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bungie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bungie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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