Bungie Audience in United States

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Bungie has an estimated audience of 525,497 people in United States. 15.3% are female, 84.7% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: Battlefield 4, Hearthstone, Alice: Madness Returns, Roblox, Escape Games.

The average Bungie fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Battlefield 4, Hearthstone, Alice: Madness Returns, with strongest over-indexing on Battlefield 4 (109.52× the country average). Demographically, the Bungie audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Bungie fans

Demographic split for Bungie audience in United States
MetricValue
Female15.3%
Male84.7%
Average age29.6
Estimated audience size525,497

Audience persona

The typical Bungie fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Battlefield 4.

Top regions in United States

Top regions ranked by reach for Bungie in United States
RegionReachAffinity
California57,4610.99×
Texas47,2161.05×
Florida34,0180.96×
New York21,7370.74×
Washington20,5921.95×
Ohio16,1711×
Pennsylvania15,9790.9×
North Carolina15,6290.99×
Georgia14,9000.92×
Illinois14,6440.84×
Michigan13,1960.96×
Arizona12,6931.18×
Virginia11,8340.92×
Tennessee10,2410.97×
Indiana9,7641.02×
Missouri9,5371.13×
Colorado9,2171.11×
New Jersey8,9980.67×
Maryland8,0420.89×
Massachusetts7,8410.76×
Kentucky7,7701.18×
Wisconsin7,6520.97×
Oklahoma7,5841.3×
Alabama7,2500.99×
Oregon6,9661.16×
South Carolina6,9490.88×
Louisiana6,3000.93×
Utah6,2631.33×
Minnesota5,9750.79×
Nevada5,0711×
Kansas4,8811.18×
Arkansas4,8421.12×
Iowa4,6111.07×
Connecticut4,2570.81×
Idaho3,5741.36×
Mississippi3,2080.74×
West Virginia2,7961.14×
Nebraska2,7131.03×
New Mexico2,4610.93×
Hawaii1,8260.81×
New Hampshire1,8220.88×
Montana1,7501.2×
Rhode Island1,5650.94×
Maine1,5540.83×
Alaska1,5271.36×
North Dakota1,2091.12×
South Dakota1,1700.96×
Delaware1,0400.72×
Wyoming8681.11×
Washington, District of Columbia7710.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bungie audience
BrandAffinityCategory
Battlefield 4109.52×Games
Hearthstone86.71×Games
Alice: Madness Returns144.86×Games
Roblox15.67×Games
Escape Games89.89×Games
Mario Kart24.22×Games
World of Tanks40.96×Games
GameStop7.47×Games
Micro Center10.21×Shopping
Dying Light35.46×Games
Call of Duty9.46×Games
League of Legends10.03×Games
Superman3.21×Movies & TV
Kia Sportage23.91×Cars & Mobility
3D modeling13.08×Technology & Electronics
Counter-Strike: Global Offensive11.46×Games
The Legend of Zelda10.59×Games
Destiny 234.46×Games
Pokémon5.82×Games
Xbox Game Pass19.65×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bungie audience
TraitClusterScore
Early Adopter MentalityPOWER2.29
LGBTQ+ IdentityOPEN2.14
ExtroversionTHRILL1.24
Social Media UsageJOY1.22
Risk AppetiteTHRILL1.06
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Bungie
CountryShare
United States44.3%
United Kingdom7.8%
France5.5%

See Bungie audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Bungie have in United States?

Bungie has an estimated audience of 525,497 people in United States, concentrated in California and Texas.

What is the gender split and age of Bungie fans?

15.3% of Bungie fans are female, 84.7% are male, with an average age of 29.6 years.

Which brands do Bungie fans like most?

Bungie fans show strongest brand affinity for Battlefield 4 (109.52×), Hearthstone (86.71×), and Alice: Madness Returns (144.86×) over the country average.

Where do Bungie fans live in United States?

Bungie fans in United States are most concentrated in California (reach 57,461), Texas (reach 47,216), and Florida (reach 34,018). These three regions account for the largest share of the active audience.

What other brands do Bungie fans also like?

Beyond Bungie itself, the audience over-indexes on Hearthstone (86.71×), Alice: Madness Returns (144.86×), Roblox (15.67×), and Escape Games (89.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bungie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.