Rascasse Audience Intelligence

Cacio e pepe Audience in United States

A data profile of the people who buy, follow and care about Cacio e pepe in United States — modelled from more than twelve digital signal sources. Cacio e pepe has an estimated audience of 40,446 people in United States.

#729among Dish in United States#21818among Topic in United States#4733in Food & Beverages

The average Cacio e pepe fan in United States is 48.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Cocktail, Wine, Alcoholic beverages, with strongest over-indexing on Cocktail (3.43× the country average).

Demographically, the Cacio e pepe audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cacio e pepe fan in United States is more female, around 48.3 years old, with strong Indulgence tendencies and a notable affinity for Cocktail.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Cacio e pepe profile in United States.

Audience size
40K
in United States
Gender
73.1%♀
26.9% male
Age
48.3
average years
Country rank
#105652
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cacio e pepe fans

73.1% are female, 26.9% are male, average age 48.3.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Cacio e pepe audience in United States
MetricValue
Female73.1%
Male26.9%
Average age48.3
Estimated audience size40,446
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Cacio e pepe audience in United States
Age bracketShare%
16-199%
20-2914%
30-398%
40-4912%
50+57%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Cacio e pepe audience comes from United States.

Worldwide audience distribution share by country for Cacio e pepe
CountryShare
Germany36.0%
Poland10.0%
Colombia8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cacio e pepe audience in United States is strongest.

Fig. 05

Top regions by affinity

Cacio e pepe fans by region: top regions in United States
#RegionReachAffinity×
01New York~4K1.92×
02Connecticut<1K1.72×
03Massachusetts~1K1.60×
04New Jersey~2K1.53×
05Rhode Island<1K1.46×
06Washington, District of Columbia<1K1.38×
07Illinois~2K1.29×
08Vermont<1K1.29×
09New Hampshire<1K1.27×
10Colorado<1K1.23×
11Maine<1K1.23×
12Florida~3K1.20×
13Pennsylvania~2K1.20×
14Nevada<1K1.17×
15Hawaii<1K1.12×
16Minnesota<1K1.08×
17Ohio~1K1.07×
18Washington<1K1.07×
19Georgia~1K1.04×
20Delaware<1K1.02×
21California~4K1.01×
22Arizona<1K1.01×
23Virginia<1K0.94×
24Alaska<1K0.94×
25Michigan<1K0.93×
26Wisconsin<1K0.92×
27Kentucky<1K0.91×
28Oregon<1K0.91×
29Montana<1K0.91×
30North Carolina~1K0.90×
31Tennessee<1K0.89×
32South Carolina<1K0.88×
33Texas~3K0.86×
34Utah<1K0.86×
35Maryland<1K0.85×
36Missouri<1K0.85×
37Indiana<1K0.83×
38Idaho<1K0.81×
39Nebraska<1K0.79×
40Kansas<1K0.75×
41Alabama<1K0.74×
42Iowa<1K0.74×
43New Mexico<1K0.74×
44Oklahoma<1K0.73×
45North Dakota<1K0.73×
46West Virginia<1K0.70×
47South Dakota<1K0.69×
48Louisiana<1K0.67×
49Arkansas<1K0.65×
50Mississippi<1K0.61×
Fig. 06

Affinity by region

Affinity by region — Cacio e pepe, United States
0.61×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cacio e pepe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cacio e pepe audience
#·InterestCategoryAffinity×
01CocktailFood & Beverages3.43×
02SteakhouseFood & Beverages3.28×
03BakeryFood & Beverages2.81×
04WineFood & Beverages2.64×
05IKEAHome & Garden2.28×
06NordstromShopping2.25×
07VeganismFood & Beverages2.24×
08Snack foodFood & Beverages2.22×
09GrillingFood & Beverages2.17×
10BeerFood & Beverages2.06×
11RecipesFood & Beverages2.00×
12BarbecueFood & Beverages2.00×
13Alcoholic beveragesFood & Beverages1.96×
14CoffeeFood & Beverages1.82×
15Beauty salonsBeauty & Wellness1.79×
16CouponsShopping1.77×
17CookingFood & Beverages1.71×
18PinterestInternet & Social Media1.71×
19FurnitureHome & Garden1.66×
20Home improvementHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cacio e pepe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cacio e pepe audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY6.51×
Quality AwarenessPREMIUM1.60×
Healthy LifestyleBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cacio e pepe audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
Risk AppetiteTHRILL0.62×
TravellingTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cacio e pepe have in United States?

Cacio e pepe has an estimated audience of 40,446 people in United States, concentrated in California and New York.

02

What is the gender split and age of Cacio e pepe fans?

73.1% of Cacio e pepe fans are female, 26.9% are male, with an average age of 48.3 years.

03

Which brands do Cacio e pepe fans like most?

Cacio e pepe fans show strongest brand affinity for Cocktail (3.43×), Wine (2.64×), and Alcoholic beverages (1.96×) over the country average.

04

Where do Cacio e pepe fans live in United States?

Cacio e pepe fans in United States are most concentrated in California (reach ~4K), New York (reach ~4K), and Florida (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Cacio e pepe fans also like?

Beyond Cacio e pepe itself, the audience over-indexes on Wine (2.64×), Alcoholic beverages (1.96×), Recipes (2×), and Cooking (1.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Cacio e pepe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cacio e pepe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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