Rascasse Audience Intelligence

Calendar Audience in United States

A data profile of the people who buy, follow and care about Calendar in United States — modelled from more than twelve digital signal sources. Calendar has an estimated audience of 3,943,049 people in United States.

#4354among Topic in United States#725in Business & Career

The average Calendar fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Five Below, Bank of America, CheapOair, with strongest over-indexing on Five Below (2.62× the country average).

Demographically, the Calendar audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calendar fan in United States is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Five Below.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calendar profile in United States.

Audience size
3.9M
in United States
Gender
71.7%♀
28.3% male
Age
42.3
average years
Country rank
#8140
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calendar fans

71.7% are female, 28.3% are male, average age 42.3.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Calendar audience in United States
MetricValue
Female71.7%
Male28.3%
Average age42.3
Estimated audience size3,943,049
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Calendar audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Calendar audience comes from United States.

Worldwide audience distribution share by country for Calendar
CountryShare
United States25.8%
United Kingdom7.3%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calendar audience in United States is strongest.

Fig. 05

Top regions by affinity

Calendar fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.25×
02Utah~40K1.22×
03Massachusetts~90K1.19×
04California~500K1.15×
05New York~300K1.14×
06Virginia~100K1.13×
07Vermont~8K1.13×
08Washington~90K1.11×
09Oregon~50K1.10×
10Colorado~70K1.06×
11Minnesota~60K1.06×
12Rhode Island~10K1.05×
13North Carolina~100K1.04×
14Maryland~70K1.03×
15Arkansas~30K1.03×
16Michigan~100K1.02×
17Connecticut~40K1.02×
18Iowa~30K1.02×
19Idaho~20K1.02×
20New Hampshire~20K1.02×
21Maine~10K1.02×
22Illinois~100K1.01×
23Arizona~80K1.01×
24New Jersey~100K1.00×
25Wisconsin~60K1.00×
26Missouri~60K0.99×
27Nebraska~20K0.99×
28Hawaii~20K0.99×
29Montana~10K0.99×
30Texas~300K0.98×
31North Dakota~8K0.98×
32Pennsylvania~100K0.97×
33Georgia~100K0.97×
34Alabama~50K0.97×
35Oklahoma~40K0.97×
36Kansas~30K0.97×
37Indiana~70K0.96×
38Alaska~8K0.96×
39Ohio~100K0.95×
40South Dakota~9K0.95×
41South Carolina~50K0.92×
42Florida~200K0.91×
43Louisiana~50K0.90×
44Kentucky~40K0.90×
45Tennessee~70K0.88×
46New Mexico~20K0.88×
47Delaware~9K0.87×
48Nevada~30K0.86×
49West Virginia~20K0.85×
50Mississippi~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Calendar, United States
0.82×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calendar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calendar audience
#·InterestCategoryAffinity×
01CheapOairTravel & Leisure6.10×
02Non-alcoholic beverageFood & Beverages2.83×
03Five BelowShopping2.62×
04TablewareFood & Beverages1.95×
05Bank of AmericaBusiness & Career1.92×
06Charitable organizationPolitics & Society1.88×
07Rail transportTravel & Leisure1.88×
08Valentine's DayKids & Family1.88×
09Britney SpearsMusic & Radio1.83×
10DiaryKids & Family1.82×
11Real propertyHome & Garden1.77×
12PharmacyBusiness & Career1.70×
13Hardware storeHome & Garden1.69×
14TicketmasterTravel & Leisure1.68×
15ZooKids & Family1.63×
16J. C. PenneyShopping1.57×
17PhilanthropyArts & Culture1.51×
18GeneticsKids & Family1.50×
19Ace HardwareHome & Garden1.50×
20Veterinary medicineBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calendar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calendar audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.88×
IndividualismJOY1.68×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calendar audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Social Media UsageJOY0.72×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calendar have in United States?

Calendar has an estimated audience of 3,943,049 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Calendar fans?

71.7% of Calendar fans are female, 28.3% are male, with an average age of 42.3 years.

03

Which brands do Calendar fans like most?

Calendar fans show strongest brand affinity for Five Below (2.62×), Bank of America (1.92×), and CheapOair (6.1×) over the country average.

04

Where do Calendar fans live in United States?

Calendar fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Calendar fans also like?

Beyond Calendar itself, the audience over-indexes on Bank of America (1.92×), CheapOair (6.1×), Non-alcoholic beverage (2.83×), and Charitable organization (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Calendar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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