Calendar Audience in United States

Calendar logo

Calendar has an estimated audience of 3,943,049 people in United States. 71.7% are female, 28.3% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Calendar fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Calendar audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Calendar fans

Demographic split for Calendar audience in United States
MetricValue
Female71.7%
Male28.3%
Average age42.3
Estimated audience size3,943,049

Audience persona

The typical Calendar fan in United States is more female, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Calendar in United States
RegionReachAffinity
California531,2541.23×
Texas338,9401×
New York263,7131.2×
Florida259,0990.97×
Illinois139,2801.06×
Pennsylvania131,3820.99×
North Carolina128,8311.09×
Georgia122,8801.01×
Ohio117,6720.97×
Virginia108,8081.13×
Michigan108,4481.05×
New Jersey104,2511.04×
Massachusetts96,2711.24×
Washington93,1161.18×
Arizona87,6901.09×
Tennessee71,1300.9×
Maryland71,1251.05×
Indiana70,9840.99×
Colorado68,9341.11×
Missouri62,3450.98×
Minnesota62,1061.1×
Wisconsin60,6721.02×
Alabama54,3120.99×
South Carolina54,1420.91×
Oregon49,9331.1×
Louisiana45,6440.9×
Kentucky43,4510.88×
Utah42,2651.2×
Connecticut41,4161.05×
Oklahoma39,4130.9×
Nevada33,9050.89×
Iowa32,8401.01×
Arkansas31,0360.96×
Kansas29,5640.95×
Mississippi25,4570.78×
Idaho19,2700.97×
Nebraska19,0250.96×
New Mexico17,0220.86×
Hawaii16,3380.96×
Washington, District of Columbia15,2821.29×
West Virginia15,0480.82×
New Hampshire14,9440.96×
Maine13,6720.97×
Rhode Island12,7231.01×
Montana10,3360.94×
Delaware9,4540.87×
South Dakota7,8200.86×
Alaska7,6610.91×
Vermont7,4141.07×
North Dakota7,0890.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calendar audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.3×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.57×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Lilongwe11.54×Travel & Leisure
Jab Tak Hai Jaan9.99×Movies & TV
Hebe1.88×Home & Garden
Layne Staley1.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calendar audience
TraitClusterScore
Price SensitivityPREMIUM1.45
Convenience OrientationPREMIUM1.45
IndulgenceJOY1.33
Community OrientationOPEN1.32
SpiritualityBALANCE1.3
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Calendar
CountryShare
United States26.3%
United Kingdom7.4%
Italy5.6%

See Calendar audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Calendar have in United States?

Calendar has an estimated audience of 3,943,049 people in United States, concentrated in California and Texas.

What is the gender split and age of Calendar fans?

71.7% of Calendar fans are female, 28.3% are male, with an average age of 42.3 years.

Which brands do Calendar fans like most?

Calendar fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do Calendar fans live in United States?

Calendar fans in United States are most concentrated in California (reach 531,254), Texas (reach 338,940), and New York (reach 263,713). These three regions account for the largest share of the active audience.

What other brands do Calendar fans also like?

Beyond Calendar itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.