Rascasse Audience Intelligence

Cancún International Airport Audience in United States

A data profile of the people who buy, follow and care about Cancún International Airport in United States — modelled from more than twelve digital signal sources. Cancún International Airport has an estimated audience of 480,869 people in United States.

#34among Airport in United States#3992among POI in United States#3023in Travel & Leisure

The average Cancún International Airport fan in United States is 42.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Volaris, Cooking, Alcoholic beverages, with strongest over-indexing on Volaris (20.78× the country average).

Demographically, the Cancún International Airport audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cancún International Airport fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cancún International Airport profile in United States.

Audience size
481K
in United States
Gender
62.2%♀
37.8% male
Age
42.6
average years
Country rank
#37512
POI in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cancún International Airport fans

62.2% are female, 37.8% are male, average age 42.6.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Cancún International Airport audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.6
Estimated audience size480,869
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Cancún International Airport audience in United States
Age bracketShare%
16-199%
20-2918%
30-3924%
40-4928%
50+21%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Cancún International Airport audience comes from United States.

Worldwide audience distribution share by country for Cancún International Airport
CountryShare
Mexico44.2%
United States37.3%
Malaysia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cancún International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Cancún International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~30K1.69×
02New Jersey~20K1.60×
03Colorado~10K1.58×
04Texas~60K1.56×
05Washington, District of Columbia~2K1.51×
06New York~40K1.49×
07Minnesota~9K1.37×
08Virginia~10K1.26×
09Maryland~10K1.25×
10Iowa~5K1.24×
11Massachusetts~10K1.23×
12Missouri~9K1.21×
13Wisconsin~9K1.21×
14Georgia~20K1.18×
15California~60K1.17×
16Nebraska~3K1.17×
17Washington~10K1.15×
18Florida~40K1.11×
19Kansas~4K1.11×
20Utah~5K1.09×
21Michigan~10K1.07×
22Connecticut~5K1.03×
23Pennsylvania~20K1.01×
24South Dakota~1K0.99×
25North Carolina~10K0.96×
26North Dakota<1K0.96×
27Rhode Island~1K0.94×
28Delaware~1K0.94×
29Alaska<1K0.94×
30Arizona~9K0.92×
31New Hampshire~2K0.92×
32Vermont<1K0.92×
33Nevada~4K0.90×
34Montana~1K0.90×
35Oklahoma~5K0.89×
36Idaho~2K0.89×
37Maine~2K0.89×
38Indiana~8K0.87×
39Oregon~5K0.87×
40Ohio~10K0.86×
41New Mexico~2K0.84×
42Tennessee~8K0.83×
43South Carolina~6K0.83×
44Louisiana~5K0.82×
45Arkansas~3K0.81×
46West Virginia~2K0.80×
47Hawaii~2K0.79×
48Kentucky~4K0.74×
49Mississippi~3K0.74×
50Alabama~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Cancún International Airport, United States
0.66×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cancún International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cancún International Airport audience
#·InterestCategoryAffinity×
01VolarisTravel & Leisure20.78×
02Low-cost carrierTravel & Leisure10.54×
03Playa del CarmenTravel & Leisure8.97×
04southwest airlinesTravel & Leisure3.58×
05Theme parksTravel & Leisure2.67×
06Mortgage loansBusiness & Career2.55×
07BankingBusiness & Career2.40×
08WineFood & Beverages2.38×
09CouponsShopping2.34×
10Beauty salonsBeauty & Wellness2.29×
11InsuranceBusiness & Career2.28×
12Alcoholic beveragesFood & Beverages2.20×
13FurnitureHome & Garden2.20×
14EBayShopping2.20×
15CookingFood & Beverages2.15×
16Home improvementHome & Garden2.13×
17RecipesFood & Beverages2.13×
18WalmartShopping1.98×
19XInternet & Social Media1.94×
20Donald TrumpPolitics & Society1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cancún International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cancún International Airport audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
TravellingTHRILL1.60×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cancún International Airport audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
Family OrientationCONSERVATISM0.88×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cancún International Airport have in United States?

Cancún International Airport has an estimated audience of 480,869 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cancún International Airport fans?

62.2% of Cancún International Airport fans are female, 37.8% are male, with an average age of 42.6 years.

03

Which brands do Cancún International Airport fans like most?

Cancún International Airport fans show strongest brand affinity for Volaris (20.78×), Cooking (2.15×), and Alcoholic beverages (2.2×) over the country average.

04

Where do Cancún International Airport fans live in United States?

Cancún International Airport fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cancún International Airport fans also like?

Beyond Cancún International Airport itself, the audience over-indexes on Cooking (2.15×), Alcoholic beverages (2.2×), Playa del Carmen (8.97×), and Home improvement (2.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cancún International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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