Cancún International Airport Audience in United States

Cancún International Airport logo

Cancún International Airport has an estimated audience of 480,869 people in United States. 62.2% are female, 37.8% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Nationality, Kendra Scott, Hebe, Bully (2011 film), Nurse educator.

The average Cancún International Airport fan in United States is 42.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nationality, Kendra Scott, Hebe, with strongest over-indexing on Nationality (7× the country average). Demographically, the Cancún International Airport audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Airport

Demographics of Cancún International Airport fans

Demographic split for Cancún International Airport audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.6
Estimated audience size480,869

Audience persona

The typical Cancún International Airport fan in United States is more female, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Cancún International Airport in United States
RegionReachAffinity
Texas70,3641.7×
California66,7591.26×
Florida44,7051.37×
New York43,1201.6×
Illinois24,6951.54×
New Jersey20,0941.64×
Georgia19,6581.33×
Virginia16,8701.44×
North Carolina15,9541.1×
Pennsylvania15,6010.96×
Michigan13,0671.04×
Ohio12,6330.85×
Washington12,5271.3×
Massachusetts12,3141.3×
Colorado12,0711.59×
Arizona10,7761.1×
Maryland10,6981.29×
Minnesota8,6881.26×
Tennessee8,3730.87×
Missouri8,3601.08×
Indiana6,9800.79×
Wisconsin6,8890.95×
South Carolina6,0700.84×
Connecticut5,2041.08×
Oregon4,9650.9×
Louisiana4,8450.78×
Nevada4,5220.97×
Utah4,3471.01×
Oklahoma4,2490.8×
Kentucky4,0620.67×
Alabama3,9320.59×
Kansas3,6220.96×
Iowa3,3380.84×
Washington, District of Columbia2,8481.97×
Arkansas2,6070.66×
Nebraska2,0470.85×
New Mexico1,8980.79×
Mississippi1,6070.41×
New Hampshire1,5680.83×
Idaho1,5440.64×
Rhode Island1,2850.84×
West Virginia1,2690.57×
Maine1,2380.72×
Hawaii1,1190.54×
Delaware1,1100.84×
Montana9530.71×
Alaska9210.9×
South Dakota7920.71×
North Dakota7230.73×
Vermont5870.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cancún International Airport audience
BrandAffinityCategory
Nationality7×Politics & Society
Kendra Scott7.73×Fashion & Accessoires
Hebe10.54×Home & Garden
Bully (2011 film)10.54×Movies & TV
Nurse educator10.54×Kids & Family
Buying and Selling Real Estate10.54×Home & Garden
Penn & Teller10.54×Movies & TV
Minnesota2.08×Travel & Leisure
Historic site3.95×Arts & Culture
Mackenzie Foy7.05×Fashion & Accessoires
Nurse education2.42×Kids & Family
South Yorkshire10.54×Travel & Leisure
Emperor Entertainment Group8.37×Business & Career
Elsword10.54×Games
James Madison University8.08×Business & Career
Nebraska Cornhuskers football2.24×Sports
Stop Bullying10.54×Politics & Society
jordy nelson9.46×Sports
Yoga Journal10.54×Sports
Stamp collecting2.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cancún International Airport audience
TraitClusterScore
TravellingTHRILL1.45
IndulgenceJOY1.29
Pet OwnershipJOY1.16
Price SensitivityPREMIUM1.16
ExtroversionTHRILL1.09
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Cancún International Airport
CountryShare
Mexico44.2%
United States37.3%
Malaysia5.2%

See Cancún International Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Cancún International Airport have in United States?

Cancún International Airport has an estimated audience of 480,869 people in United States, concentrated in Texas and California.

What is the gender split and age of Cancún International Airport fans?

62.2% of Cancún International Airport fans are female, 37.8% are male, with an average age of 42.6 years.

Which brands do Cancún International Airport fans like most?

Cancún International Airport fans show strongest brand affinity for Nationality (7×), Kendra Scott (7.73×), and Hebe (10.54×) over the country average.

Where do Cancún International Airport fans live in United States?

Cancún International Airport fans in United States are most concentrated in Texas (reach 70,364), California (reach 66,759), and Florida (reach 44,705). These three regions account for the largest share of the active audience.

What other brands do Cancún International Airport fans also like?

Beyond Cancún International Airport itself, the audience over-indexes on Kendra Scott (7.73×), Hebe (10.54×), Bully (2011 film) (10.54×), and Nurse educator (10.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cancún International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.