Cantaloupe Audience in United States
Cantaloupe has an estimated audience of 316,876 people in United States. 74.6% are female, 25.4% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, The UPS Store, Liga MX, Honda HR-V, Made in USA.
The average Cantaloupe fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, The UPS Store, Liga MX, with strongest over-indexing on Kia Sportage (18.75× the country average). Demographically, the Cantaloupe audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Cantaloupe fans
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 44.2 |
| Estimated audience size | 316,876 |
Audience persona
The typical Cantaloupe fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,748 | 1.14× |
| Texas | 33,435 | 1.23× |
| Florida | 25,028 | 1.17× |
| New York | 19,716 | 1.11× |
| Illinois | 12,456 | 1.18× |
| Georgia | 11,369 | 1.16× |
| Pennsylvania | 11,305 | 1.06× |
| North Carolina | 11,223 | 1.18× |
| Ohio | 9,637 | 0.99× |
| Virginia | 9,365 | 1.21× |
| New Jersey | 9,152 | 1.14× |
| Michigan | 8,330 | 1.01× |
| Tennessee | 6,859 | 1.08× |
| Washington | 6,718 | 1.06× |
| Arizona | 6,586 | 1.02× |
| Maryland | 6,438 | 1.18× |
| Indiana | 6,121 | 1.06× |
| Massachusetts | 6,006 | 0.96× |
| Missouri | 5,496 | 1.08× |
| South Carolina | 4,980 | 1.04× |
| Alabama | 4,762 | 1.08× |
| Louisiana | 4,597 | 1.12× |
| Colorado | 4,317 | 0.86× |
| Minnesota | 4,256 | 0.94× |
| Wisconsin | 4,198 | 0.88× |
| Oklahoma | 4,019 | 1.14× |
| Kentucky | 4,013 | 1.01× |
| Oregon | 3,532 | 0.97× |
| Nevada | 3,192 | 1.04× |
| Connecticut | 3,109 | 0.98× |
| Arkansas | 3,059 | 1.17× |
| Mississippi | 2,866 | 1.1× |
| Kansas | 2,677 | 1.07× |
| Utah | 2,561 | 0.9× |
| Iowa | 2,438 | 0.93× |
| Nebraska | 1,530 | 0.96× |
| New Mexico | 1,525 | 0.96× |
| Hawaii | 1,382 | 1.01× |
| West Virginia | 1,369 | 0.93× |
| Idaho | 1,323 | 0.83× |
| New Hampshire | 953 | 0.76× |
| Washington, District of Columbia | 905 | 0.95× |
| Delaware | 882 | 1.01× |
| Maine | 879 | 0.77× |
| Rhode Island | 821 | 0.81× |
| Montana | 668 | 0.76× |
| Alaska | 635 | 0.94× |
| South Dakota | 615 | 0.84× |
| North Dakota | 546 | 0.84× |
| Vermont | 364 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 18.75× | Cars & Mobility |
| The UPS Store | 2.58× | Shopping |
| Liga MX | 4.83× | Sports |
| Honda HR-V | 12.5× | Cars & Mobility |
| Made in USA | 2.88× | Business & Career |
| Dentistry | 2.64× | Business & Career |
| Burger King | 2.02× | Food & Beverages |
| AutoZone | 1.9× | Cars & Mobility |
| Dollar General | 1.77× | Shopping |
| Five Below | 2.43× | Shopping |
| Hormone | 3.51× | Health |
| Take-out | 2.1× | Food & Beverages |
| Livemusic | 2.26× | Music & Radio |
| Kroger | 1.9× | Food & Beverages |
| Watermelon | 6.81× | Food & Beverages |
| Dollar Tree | 1.62× | Shopping |
| Breakfast | 1.82× | Food & Beverages |
| Meat | 1.53× | Food & Beverages |
| Walgreens | 1.57× | Shopping |
| Lunch | 1.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.87 |
| Patriotism | CONSERVATISM | 1.27 |
| Spirituality | BALANCE | 1.25 |
| Price Sensitivity | PREMIUM | 1.25 |
| Creativity | OPEN | 1.21 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.9% |
| United States | 15.4% |
| Thailand | 9.3% |
See Cantaloupe audiences in other countries
More Fruit audiences in United States
- Pumpkin (16,161,069)
- Lemon (14,089,259)
- Grape (12,849,763)
- Strawberry (11,194,387)
- Berry (9,769,102)
Frequently asked questions
How many fans does Cantaloupe have in United States?
Cantaloupe has an estimated audience of 316,876 people in United States, concentrated in California and Texas.
What is the gender split and age of Cantaloupe fans?
74.6% of Cantaloupe fans are female, 25.4% are male, with an average age of 44.2 years.
Which brands do Cantaloupe fans like most?
Cantaloupe fans show strongest brand affinity for Kia Sportage (18.75×), The UPS Store (2.58×), and Liga MX (4.83×) over the country average.
Where do Cantaloupe fans live in United States?
Cantaloupe fans in United States are most concentrated in California (reach 39,748), Texas (reach 33,435), and Florida (reach 25,028). These three regions account for the largest share of the active audience.
What other brands do Cantaloupe fans also like?
Beyond Cantaloupe itself, the audience over-indexes on The UPS Store (2.58×), Liga MX (4.83×), Honda HR-V (12.5×), and Made in USA (2.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cantaloupe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.