Cantonese Audience in United States

Cantonese logo

Cantonese has an estimated audience of 1,488,555 people in United States. 48.3% are female, 51.7% are male, average age 40.6. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Voltron: Legendary Defender, Mathcore, South Asian cuisine, Google Home.

The average Cantonese fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Voltron: Legendary Defender, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cantonese audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Cantonese fans

Demographic split for Cantonese audience in United States
MetricValue
Female48.3%
Male51.7%
Average age40.6
Estimated audience size1,488,555

Audience persona

The typical Cantonese fan in United States is balanced, around 40.6 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cantonese in United States
RegionReachAffinity
California324,7101.98×
New York158,7961.91×
Texas135,7811.06×
Florida102,5141.02×
Virginia65,8731.82×
Illinois60,6131.22×
Michigan55,2511.42×
Pennsylvania53,6871.07×
Washington50,1251.68×
New Jersey48,3271.28×
Georgia44,8460.98×
North Carolina41,0070.92×
Massachusetts39,4291.34×
Ohio37,9780.83×
Arizona31,4221.03×
Maryland30,7771.2×
Tennessee24,2360.81×
Minnesota23,1611.09×
Colorado22,7610.97×
Indiana22,6910.83×
Oregon21,8151.28×
Missouri20,7710.87×
Nevada20,6611.44×
Wisconsin18,6650.83×
South Carolina16,8280.75×
Louisiana15,8620.83×
Connecticut15,7431.05×
Alabama14,8060.71×
Oklahoma14,5120.88×
Kentucky13,7330.74×
Utah12,3640.93×
Hawaii10,3651.62×
Kansas10,1370.86×
Arkansas9,2630.76×
Iowa8,7650.71×
Mississippi8,0060.65×
Idaho6,1030.82×
Washington, District of Columbia5,9611.33×
West Virginia5,9160.85×
New Mexico5,7300.77×
Nebraska5,4310.73×
Rhode Island4,5440.96×
New Hampshire4,5380.77×
Maine4,2500.8×
Delaware3,0810.75×
Alaska2,8910.91×
Montana2,7330.66×
South Dakota1,8920.55×
North Dakota1,8760.61×
Vermont1,7240.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cantonese audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Voltron: Legendary Defender37.39×Movies & TV
Mathcore17.5×Music & Radio
South Asian cuisine16.96×Food & Beverages
Google Home11.65×Technology & Electronics
Minnesota2.55×Travel & Leisure
Georgia Southern Eagles football17.93×Sports
Bunga bunga101.24×Politics & Society
Natural rubber2.19×Cars & Mobility
The Historian16.48×Literature
Like Dandelion Dust13.14×Movies & TV
97-1 The Eagle Rocks75.11×Music & Radio
Home equity1.6×Home & Garden
Nationality1.69×Politics & Society
Hibachi6.23×Food & Beverages
Eurail16.57×Cars & Mobility
Grinch3×Movies & TV
Goop3.69×Internet & Social Media
Governor of Michigan4.72×Politics & Society
Wok4.11×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cantonese audience
TraitClusterScore
TravellingTHRILL1.84
Quality AwarenessPREMIUM1.39
SpiritualityBALANCE1.34
Luxury OrientationPREMIUM1.3
Early Adopter MentalityPOWER1.27
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Cantonese
CountryShare
Italy18.1%
Vietnam13.7%
United States10.5%

See Cantonese audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Cantonese have in United States?

Cantonese has an estimated audience of 1,488,555 people in United States, concentrated in California and New York.

What is the gender split and age of Cantonese fans?

48.3% of Cantonese fans are female, 51.7% are male, with an average age of 40.6 years.

Which brands do Cantonese fans like most?

Cantonese fans show strongest brand affinity for Keene, New Hampshire (675×), Voltron: Legendary Defender (37.39×), and Mathcore (17.5×) over the country average.

Where do Cantonese fans live in United States?

Cantonese fans in United States are most concentrated in California (reach 324,710), New York (reach 158,796), and Texas (reach 135,781). These three regions account for the largest share of the active audience.

What other brands do Cantonese fans also like?

Beyond Cantonese itself, the audience over-indexes on Voltron: Legendary Defender (37.39×), Mathcore (17.5×), South Asian cuisine (16.96×), and Google Home (11.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cantonese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.