Rascasse Audience Intelligence

Cantonese Audience in United States

A data profile of the people who buy, follow and care about Cantonese in United States — modelled from more than twelve digital signal sources. Cantonese has an estimated audience of 1,488,555 people in United States.

#7318among Topic in United States#1102in Politics & Society

The average Cantonese fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Malaysia, Viola Davis, Beijing, with strongest over-indexing on Malaysia (19.79× the country average).

Demographically, the Cantonese audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cantonese fan in United States is balanced, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Malaysia.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cantonese profile in United States.

Audience size
1.5M
in United States
Gender
48.3%♀
51.7% male
Age
40.6
average years
Country rank
#17869
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cantonese fans

48.3% are female, 51.7% are male, average age 40.6.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Cantonese audience in United States
MetricValue
Female48.3%
Male51.7%
Average age40.6
Estimated audience size1,488,555
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Cantonese audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Cantonese audience comes from United States.

Worldwide audience distribution share by country for Cantonese
CountryShare
Italy18.1%
Vietnam13.7%
United States10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cantonese audience in United States is strongest.

Fig. 05

Top regions by affinity

Cantonese fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.87×
02Virginia~60K1.79×
03New York~100K1.75×
04Washington~50K1.64×
05Hawaii~10K1.61×
06Nevada~20K1.37×
07Massachusetts~40K1.36×
08Michigan~50K1.33×
09Washington, District of Columbia~6K1.27×
10Oregon~20K1.25×
11New Jersey~50K1.20×
12Maryland~30K1.18×
13Illinois~60K1.15×
14Connecticut~20K1.06×
15Texas~100K1.05×
16Pennsylvania~50K1.04×
17Minnesota~20K1.04×
18Arizona~30K1.02×
19Georgia~50K1.00×
20Alaska~3K0.99×
21Rhode Island~5K0.98×
22Florida~100K0.97×
23Colorado~20K0.94×
24Utah~10K0.92×
25North Carolina~40K0.91×
26Oklahoma~10K0.90×
27Kansas~10K0.90×
28West Virginia~6K0.88×
29New Hampshire~5K0.88×
30Missouri~20K0.86×
31Louisiana~20K0.86×
32Idaho~6K0.86×
33Maine~5K0.86×
34Delaware~4K0.85×
35Tennessee~30K0.84×
36Wisconsin~20K0.84×
37Vermont~2K0.84×
38New Mexico~6K0.83×
39Indiana~20K0.82×
40North Dakota~3K0.82×
41Kentucky~20K0.81×
42Arkansas~10K0.81×
43Montana~3K0.81×
44Ohio~40K0.80×
45South Carolina~20K0.80×
46Iowa~10K0.79×
47Nebraska~6K0.79×
48South Dakota~3K0.79×
49Alabama~20K0.78×
50Mississippi~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Cantonese, United States
0.78×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cantonese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cantonese audience
#·InterestCategoryAffinity×
01Ford MondeoCars & Mobility77.88×
02TVBMovies & TV59.29×
03Vietnam AirlinesTravel & Leisure41.54×
04Viola DavisMovies & TV30.33×
05BeijingTravel & Leisure21.46×
06Napoleon DynamiteMovies & TV20.00×
07RegusBusiness & Career20.00×
08MalaysiaTravel & Leisure19.79×
09WeChatInternet & Social Media16.43×
10DaisoFashion & Accessoires9.89×
11Back to the FutureMovies & TV9.46×
12North KoreaTravel & Leisure6.30×
13Hong KongTravel & Leisure5.36×
14MongoliaTravel & Leisure5.18×
15Chinese cuisineFood & Beverages5.01×
16Mineral waterFood & Beverages4.07×
17Summer vacationTravel & Leisure3.23×
18Road tripTravel & Leisure3.16×
19Stand-up comedyMovies & TV2.98×
20IKEAHome & Garden2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cantonese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cantonese audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
TravellingTHRILL1.71×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cantonese audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
DIY MentalityTHRILL0.76×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cantonese have in United States?

Cantonese has an estimated audience of 1,488,555 people in United States, concentrated in California and New York.

02

What is the gender split and age of Cantonese fans?

48.3% of Cantonese fans are female, 51.7% are male, with an average age of 40.6 years.

03

Which brands do Cantonese fans like most?

Cantonese fans show strongest brand affinity for Malaysia (19.79×), Viola Davis (30.33×), and Beijing (21.46×) over the country average.

04

Where do Cantonese fans live in United States?

Cantonese fans in United States are most concentrated in California (reach ~300K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cantonese fans also like?

Beyond Cantonese itself, the audience over-indexes on Viola Davis (30.33×), Beijing (21.46×), Napoleon Dynamite (20×), and Vietnam Airlines (41.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Cantonese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cantonese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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