A data profile of the people who buy, follow and care about Capitol Hill in United States — modelled from more than twelve digital signal sources. Capitol Hill has an estimated audience of 3,819,475 people in United States.
The average Capitol Hill fan in United States is 41.2 years old, more female, and lives primarily in Washington.
The audience is concentrated in Washington, Washington, District of Columbia, Virginia.
Top brand affinities include Concerts, Foodie, Nordstrom rack, with strongest over-indexing on Concerts (2.16× the country average).
Demographically, the Capitol Hill audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Capitol Hill fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Concerts.
The key figures that characterise the Capitol Hill profile in United States.
58.4% are female, 41.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.2 |
| Estimated audience size | 3,819,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
Where the Capitol Hill audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~200K | 25.72× | |
| 02 | Washington | ~300K | 7.27× | |
| 03 | Maryland | ~70K | 1.80× | |
| 04 | Virginia | ~90K | 1.70× | |
| 05 | Colorado | ~60K | 1.70× | |
| 06 | Utah | ~20K | 1.27× | |
| 07 | Rhode Island | ~6K | 0.85× | |
| 08 | Oklahoma | ~20K | 0.81× | |
| 09 | Delaware | ~3K | 0.49× | |
| 10 | Alaska | ~2K | 0.49× | |
| 11 | Oregon | ~10K | 0.47× | |
| 12 | Montana | ~3K | 0.47× | |
| 13 | Vermont | ~2K | 0.47× | |
| 14 | North Dakota | ~2K | 0.46× | |
| 15 | New York | ~50K | 0.45× | |
| 16 | Tennessee | ~20K | 0.45× | |
| 17 | South Dakota | ~2K | 0.45× | |
| 18 | New Hampshire | ~4K | 0.43× | |
| 19 | New Jersey | ~20K | 0.42× | |
| 20 | Alabama | ~10K | 0.41× | |
| 21 | Arkansas | ~7K | 0.41× | |
| 22 | Maine | ~3K | 0.41× | |
| 23 | Massachusetts | ~20K | 0.39× | |
| 24 | Idaho | ~4K | 0.39× | |
| 25 | West Virginia | ~4K | 0.39× | |
| 26 | Hawaii | ~4K | 0.39× | |
| 27 | Connecticut | ~8K | 0.37× | |
| 28 | Nebraska | ~4K | 0.37× | |
| 29 | California | ~80K | 0.35× | |
| 30 | Pennsylvania | ~30K | 0.35× | |
| 31 | Mississippi | ~6K | 0.35× | |
| 32 | Arizona | ~20K | 0.34× | |
| 33 | Minnesota | ~10K | 0.34× | |
| 34 | New Mexico | ~4K | 0.34× | |
| 35 | Illinois | ~20K | 0.33× | |
| 36 | North Carolina | ~20K | 0.33× | |
| 37 | Louisiana | ~9K | 0.32× | |
| 38 | Nevada | ~7K | 0.32× | |
| 39 | Iowa | ~6K | 0.32× | |
| 40 | Kansas | ~6K | 0.32× | |
| 41 | Florida | ~50K | 0.31× | |
| 42 | Indiana | ~10K | 0.31× | |
| 43 | Missouri | ~10K | 0.31× | |
| 44 | Kentucky | ~8K | 0.31× | |
| 45 | Georgia | ~20K | 0.30× | |
| 46 | Michigan | ~20K | 0.30× | |
| 47 | South Carolina | ~10K | 0.30× | |
| 48 | Ohio | ~20K | 0.29× | |
| 49 | Wisconsin | ~10K | 0.29× | |
| 50 | Texas | ~50K | 0.27× |
The strongest cross-interests of the Capitol Hill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.16× | ||
| 02 | Compact car | Cars & Mobility | 1.73× | ||
| 03 | Us Weekly | Internet & Social Media | 1.68× | ||
| 04 | Labor Day | Politics & Society | 1.66× | ||
| 05 | Cutlery | Home & Garden | 1.64× | ||
| 06 | Voucher | Shopping | 1.62× | ||
| 07 | Livemusic | Music & Radio | 1.60× | ||
| 08 | Movie theater | Movies & TV | 1.57× | ||
| 09 | Walking | Sports | 1.56× | ||
| 10 | Flatbread | Food & Beverages | 1.56× | ||
| 11 | Ancient Egypt | Politics & Society | 1.55× | ||
| 12 | Greeting card | Kids & Family | 1.55× | ||
| 13 | Lodging | Travel & Leisure | 1.53× | ||
| 14 | Nordstrom rack | Fashion & Accessoires | 1.52× | ||
| 15 | Meteorology | Home & Garden | 1.52× | ||
| 16 | Facial | Beauty & Wellness | 1.52× | ||
| 17 | Wine tasting | Food & Beverages | 1.52× | ||
| 18 | Brewing | Food & Beverages | 1.51× | ||
| 19 | Foodie | Food & Beverages | 1.50× | ||
| 20 | Dough | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| Community Orientation | OPEN | 1.23× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.92× | |
| DIY Mentality | THRILL | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Capitol Hill has an estimated audience of 3,819,475 people in United States, concentrated in Washington and Washington, District of Columbia.
58.4% of Capitol Hill fans are female, 41.6% are male, with an average age of 41.2 years.
Capitol Hill fans show strongest brand affinity for Concerts (2.16×), Foodie (1.5×), and Nordstrom rack (1.52×) over the country average.
Capitol Hill fans in United States are most concentrated in Washington (reach ~300K), Washington, District of Columbia (reach ~200K), and Virginia (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Capitol Hill itself, the audience over-indexes on Foodie (1.5×), Nordstrom rack (1.52×), Livemusic (1.6×), and Lodging (1.53×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Capitol Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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