Carolina Reaper Audience in United States

Carolina Reaper logo

Carolina Reaper has an estimated audience of 370,533 people in United States. 27.8% are female, 72.2% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Birthday Gifts, Unique Gifts, Alaska, Urban Outfitters.

The average Carolina Reaper fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Birthday Gifts, Unique Gifts, with strongest over-indexing on Dog breed (1.85× the country average). Demographically, the Carolina Reaper audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Carolina Reaper fans

Demographic split for Carolina Reaper audience in United States
MetricValue
Female27.8%
Male72.2%
Average age39.6
Estimated audience size370,533

Audience persona

The typical Carolina Reaper fan in United States is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Carolina Reaper in United States
RegionReachAffinity
California44,9331.1×
Texas35,7321.12×
Florida22,5160.9×
North Carolina19,1031.71×
New York17,5730.85×
Illinois13,4791.09×
Georgia12,1811.07×
Pennsylvania11,7010.94×
Ohio11,3410.99×
Michigan9,5540.99×
Virginia8,9720.99×
South Carolina8,6631.55×
Tennessee8,3591.12×
Washington7,8911.06×
Indiana7,7781.15×
New Jersey7,6670.81×
Arizona6,8370.9×
Missouri6,2581.05×
Colorado5,9041.01×
Massachusetts5,7690.79×
Kentucky5,6781.22×
Maryland5,5850.88×
Minnesota5,4191.02×
Alabama5,2661.02×
Wisconsin5,1600.93×
Oklahoma5,0671.23×
Oregon4,5981.08×
Louisiana4,4710.94×
Arkansas3,8551.26×
Utah3,5471.07×
Kansas3,4651.19×
Iowa3,3141.09×
Connecticut3,1900.86×
Nevada2,9660.83×
Mississippi2,9190.96×
Nebraska2,0641.11×
West Virginia2,0211.17×
Idaho2,0031.08×
New Mexico1,8200.98×
Hawaii1,5030.94×
New Hampshire1,1330.78×
Maine1,1110.84×
Montana8720.85×
Rhode Island8670.74×
Washington, District of Columbia8280.74×
South Dakota7570.88×
Delaware7490.73×
North Dakota6230.82×
Alaska6180.78×
Wyoming5410.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carolina Reaper audience
BrandAffinityCategory
Dog breed1.85×Pets & Animals
Birthday Gifts3.72×Kids & Family
Unique Gifts2.53×Shopping
Alaska1.82×Travel & Leisure
Urban Outfitters1.61×Shopping
3D printing1.88×Technology & Electronics
Winemaking3.03×Food & Beverages
Regional styles of Mexican music1.84×Music & Radio
Goop3.22×Internet & Social Media
Governor of Michigan4.41×Politics & Society
Grinch2.19×Movies & TV
Noodle (Gorillaz)1.83×Music & Radio
JDSU1.56×Business & Career
WESH2.31×Movies & TV
Atkins diet2.43×Health
ABC 7 Chicago1.98×Movies & TV
Wikia1.57×Internet & Social Media
Wok3×Food & Beverages
Home staging2.32×Home & Garden
Vocal harmony1.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carolina Reaper audience
TraitClusterScore
Early Adopter MentalityPOWER1.5
LGBTQ+ IdentityOPEN1.48
IndulgenceJOY1.35
PatriotismCONSERVATISM1.3
IndividualismJOY1.24
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Carolina Reaper
CountryShare
United States34.1%
Poland11.1%
Germany6.4%

See Carolina Reaper audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Carolina Reaper have in United States?

Carolina Reaper has an estimated audience of 370,533 people in United States, concentrated in California and Texas.

What is the gender split and age of Carolina Reaper fans?

27.8% of Carolina Reaper fans are female, 72.2% are male, with an average age of 39.6 years.

Which brands do Carolina Reaper fans like most?

Carolina Reaper fans show strongest brand affinity for Dog breed (1.85×), Birthday Gifts (3.72×), and Unique Gifts (2.53×) over the country average.

Where do Carolina Reaper fans live in United States?

Carolina Reaper fans in United States are most concentrated in California (reach 44,933), Texas (reach 35,732), and Florida (reach 22,516). These three regions account for the largest share of the active audience.

What other brands do Carolina Reaper fans also like?

Beyond Carolina Reaper itself, the audience over-indexes on Birthday Gifts (3.72×), Unique Gifts (2.53×), Alaska (1.82×), and Urban Outfitters (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carolina Reaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.