Rascasse Audience Intelligence

Carolina Reaper Audience in United States

A data profile of the people who buy, follow and care about Carolina Reaper in United States — modelled from more than twelve digital signal sources. Carolina Reaper has an estimated audience of 370,533 people in United States.

#53among Vegetable in United States#12632among Topic in United States#2266in Food & Beverages

The average Carolina Reaper fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Subway, McDonald's, with strongest over-indexing on Pizza Hut (3.5× the country average).

Demographically, the Carolina Reaper audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carolina Reaper fan in United States is more male, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carolina Reaper profile in United States.

Audience size
371K
in United States
Gender
27.8%♀
72.2% male
Age
39.6
average years
Country rank
#43295
Topic in United States
Fig. 01

Search interest · 12-month trend

+248%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carolina Reaper fans

27.8% are female, 72.2% are male, average age 39.6.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Carolina Reaper audience in United States
MetricValue
Female27.8%
Male72.2%
Average age39.6
Estimated audience size370,533
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Carolina Reaper audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Carolina Reaper audience comes from United States.

Worldwide audience distribution share by country for Carolina Reaper
CountryShare
United States33.4%
Poland11.2%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carolina Reaper audience in United States is strongest.

Fig. 05

Top regions by affinity

Carolina Reaper fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~20K1.51×
02South Carolina~8K1.37×
03Oregon~5K1.17×
04Vermont<1K1.17×
05Maine~2K1.16×
06Kansas~3K1.13×
07Arkansas~3K1.11×
08Connecticut~4K1.09×
09Iowa~3K1.09×
10Kentucky~5K1.07×
11Oklahoma~4K1.07×
12Minnesota~6K1.06×
13Nebraska~2K1.06×
14West Virginia~2K1.06×
15Washington~8K1.05×
16Virginia~9K1.04×
17Indiana~7K1.04×
18Idaho~2K1.04×
19California~40K1.03×
20Illinois~10K1.03×
21Utah~3K1.03×
22Tennessee~8K1.02×
23Massachusetts~7K1.02×
24Missouri~6K1.00×
25Wisconsin~6K1.00×
26New Hampshire~1K1.00×
27Colorado~6K0.99×
28Montana~1K0.98×
29South Dakota<1K0.98×
30Texas~30K0.97×
31New Mexico~2K0.97×
32Rhode Island~1K0.97×
33Michigan~9K0.96×
34Pennsylvania~10K0.95×
35Georgia~10K0.94×
36Maryland~6K0.94×
37Delaware<1K0.94×
38Ohio~10K0.93×
39Alabama~5K0.93×
40North Dakota<1K0.93×
41Hawaii~1K0.92×
42Arizona~7K0.91×
43Alaska<1K0.90×
44Florida~20K0.89×
45Mississippi~3K0.89×
46New York~20K0.86×
47New Jersey~8K0.86×
48Louisiana~4K0.86×
49Nevada~3K0.80×
50Washington, District of Columbia<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Carolina Reaper, United States
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carolina Reaper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carolina Reaper audience
#·InterestCategoryAffinity×
01Mixed drinkFood & Beverages5.11×
02FedExBusiness & Career3.73×
03Pizza HutFood & Beverages3.50×
04Weather forecastingHome & Garden3.19×
05SubwayFood & Beverages3.14×
06Renewable energyBusiness & Career2.85×
07McDonald'sFood & Beverages2.82×
08GameStopGames2.69×
09Solar energyHome & Garden2.52×
10Mortgage loansBusiness & Career2.51×
11Vehicle insuranceCars & Mobility2.43×
12Domino's PizzaFood & Beverages2.40×
13BarbecueFood & Beverages2.04×
14The UPS StoreShopping1.91×
15StarbucksFood & Beverages1.85×
16United States Postal ServiceBusiness & Career1.78×
17RedditInternet & Social Media1.75×
18Organic foodFood & Beverages1.75×
19GolfSports1.55×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carolina Reaper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carolina Reaper audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.93×
PatriotismCONSERVATISM1.77×
IndulgenceJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carolina Reaper audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Design AffinityPREMIUM0.74×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carolina Reaper have in United States?

Carolina Reaper has an estimated audience of 370,533 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carolina Reaper fans?

27.8% of Carolina Reaper fans are female, 72.2% are male, with an average age of 39.6 years.

03

Which brands do Carolina Reaper fans like most?

Carolina Reaper fans show strongest brand affinity for Pizza Hut (3.5×), Subway (3.14×), and McDonald's (2.82×) over the country average.

04

Where do Carolina Reaper fans live in United States?

Carolina Reaper fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Carolina Reaper fans also like?

Beyond Carolina Reaper itself, the audience over-indexes on Subway (3.14×), McDonald's (2.82×), FedEx (3.73×), and Mortgage loans (2.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Carolina Reaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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