Rascasse Audience Intelligence

Cars (video game) Audience in United States

A data profile of the people who buy, follow and care about Cars (video game) in United States — modelled from more than twelve digital signal sources. Cars (video game) has an estimated audience of 1,848,324 people in United States.

#149among Video / Board Game in United States#318in Games

The average Cars (video game) fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used car, Solar energy, Air pollution, with strongest over-indexing on Used car (5.97× the country average).

Demographically, the Cars (video game) audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cars (video game) fan in United States is more male, around 33.0 years old, with strong Need for Security tendencies and a notable affinity for Used car.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cars (video game) profile in United States.

Audience size
1.8M
in United States
Gender
0.6%♀
99.4% male
Age
33.0
average years
Country rank
#15153
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cars (video game) fans

0.6% are female, 99.4% are male, average age 33.0.

Fig. 02

Gender split

0.6%
Female
99.4%
Male
Demographic split for Cars (video game) audience in United States
MetricValue
Female0.6%
Male99.4%
Average age33.0
Estimated audience size1,848,324
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Cars (video game) audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3925%
40-4921%
50+1%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Cars (video game) audience comes from United States.

Worldwide audience distribution share by country for Cars (video game)
CountryShare
India19.5%
United Kingdom13.6%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cars (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cars (video game) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~40K1.28×
02Mississippi~20K1.24×
03Alabama~30K1.21×
04Texas~200K1.20×
05Arizona~40K1.18×
06Iowa~20K1.17×
07Illinois~70K1.16×
08Oklahoma~20K1.16×
09Arkansas~20K1.15×
10Kentucky~30K1.14×
11Kansas~20K1.14×
12Louisiana~30K1.12×
13South Carolina~30K1.11×
14Tennessee~40K1.09×
15West Virginia~9K1.09×
16Missouri~30K1.08×
17Ohio~60K1.06×
18Georgia~60K1.06×
19North Carolina~60K1.06×
20Pennsylvania~60K1.05×
21Maryland~30K1.05×
22Nebraska~10K1.05×
23California~200K1.04×
24Wisconsin~30K1.04×
25North Dakota~4K1.04×
26Virginia~50K1.03×
27Florida~100K1.02×
28Minnesota~30K1.01×
29New Mexico~9K1.01×
30Alaska~4K1.00×
31Michigan~50K0.99×
32South Dakota~4K0.97×
33Washington~40K0.96×
34New Jersey~40K0.95×
35Connecticut~20K0.95×
36Nevada~20K0.94×
37New York~90K0.90×
38Utah~10K0.90×
39Delaware~5K0.90×
40Colorado~30K0.89×
41Oregon~20K0.88×
42Idaho~8K0.88×
43New Hampshire~6K0.84×
44Massachusetts~30K0.83×
45Rhode Island~5K0.79×
46Maine~5K0.77×
47Vermont~2K0.75×
48Washington, District of Columbia~4K0.74×
49Hawaii~6K0.73×
50Montana~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Cars (video game), United States
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cars (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cars (video game) audience
#·InterestCategoryAffinity×
01Air pollutionHealth7.20×
02GMCCars & Mobility6.72×
03Used carCars & Mobility5.97×
04Solar energyHome & Garden5.94×
05United Parcel ServiceBusiness & Career4.33×
06Credit (finance)Business & Career4.31×
07HondaCars & Mobility4.10×
08Vehicle insuranceCars & Mobility3.85×
09SUVsCars & Mobility3.36×
10InsuranceBusiness & Career2.68×
11BankingBusiness & Career2.62×
12T-MobileTechnology & Electronics2.55×
13Credit cardsBusiness & Career2.51×
14EBayShopping2.48×
15Home improvementHome & Garden2.24×
16SmartphonesTechnology & Electronics2.24×
17WalmartShopping2.14×
18Alcoholic beveragesFood & Beverages1.98×
19XInternet & Social Media1.93×
20CookingFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cars (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cars (video game) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.68×
Price SensitivityPREMIUM1.58×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cars (video game) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.35×
Family OrientationCONSERVATISM0.37×
Design AffinityPREMIUM0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cars (video game) have in United States?

Cars (video game) has an estimated audience of 1,848,324 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cars (video game) fans?

0.6% of Cars (video game) fans are female, 99.4% are male, with an average age of 33.0 years.

03

Which brands do Cars (video game) fans like most?

Cars (video game) fans show strongest brand affinity for Used car (5.97×), Solar energy (5.94×), and Air pollution (7.2×) over the country average.

04

Where do Cars (video game) fans live in United States?

Cars (video game) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cars (video game) fans also like?

Beyond Cars (video game) itself, the audience over-indexes on Solar energy (5.94×), Air pollution (7.2×), United Parcel Service (4.33×), and SUVs (3.36×) compared to the United States average.

Appendix

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See Cars (video game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cars (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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