A data profile of the people who buy, follow and care about CeBus in United States — modelled from more than twelve digital signal sources. CeBus has an estimated audience of 755,606 people in United States.
The average CeBus fan in United States is 42.2 years old, more female, and lives primarily in New York.
The audience is concentrated in New York, California, Texas.
Top brand affinities include Public transport, Tram, Amazon Web Services, with strongest over-indexing on Public transport (9.66× the country average).
Demographically, the CeBus audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical CeBus fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Public transport.
The key figures that characterise the CeBus profile in United States.
60.3% are female, 39.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 42.2 |
| Estimated audience size | 755,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 20% | |
| 30-39 | 28% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide CeBus audience comes from United States.
| Country | Share |
|---|---|
| Philippines | 20.5% |
| United States | 18.6% |
| China | 5.5% |
Where the CeBus audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~100K | 3.70× | |
| 02 | Hawaii | ~10K | 3.31× | |
| 03 | Alaska | ~3K | 1.83× | |
| 04 | Washington | ~20K | 1.73× | |
| 05 | California | ~100K | 1.64× | |
| 06 | Nevada | ~10K | 1.54× | |
| 07 | Illinois | ~30K | 1.28× | |
| 08 | Oregon | ~10K | 1.18× | |
| 09 | Washington, District of Columbia | ~2K | 1.13× | |
| 10 | New Jersey | ~20K | 1.10× | |
| 11 | Utah | ~7K | 1.10× | |
| 12 | Virginia | ~20K | 1.09× | |
| 13 | Florida | ~50K | 1.01× | |
| 14 | Arizona | ~10K | 1.01× | |
| 15 | Idaho | ~4K | 1.00× | |
| 16 | Colorado | ~10K | 0.99× | |
| 17 | Texas | ~60K | 0.97× | |
| 18 | North Dakota | ~1K | 0.96× | |
| 19 | South Dakota | ~1K | 0.90× | |
| 20 | New Mexico | ~3K | 0.89× | |
| 21 | Maryland | ~10K | 0.87× | |
| 22 | Vermont | ~1K | 0.87× | |
| 23 | Minnesota | ~9K | 0.86× | |
| 24 | Kansas | ~5K | 0.85× | |
| 25 | Massachusetts | ~10K | 0.84× | |
| 26 | Maine | ~2K | 0.84× | |
| 27 | Montana | ~2K | 0.84× | |
| 28 | New Hampshire | ~2K | 0.83× | |
| 29 | Oklahoma | ~6K | 0.81× | |
| 30 | Nebraska | ~3K | 0.81× | |
| 31 | Missouri | ~9K | 0.80× | |
| 32 | Iowa | ~5K | 0.80× | |
| 33 | Arkansas | ~5K | 0.80× | |
| 34 | Delaware | ~2K | 0.80× | |
| 35 | Rhode Island | ~2K | 0.79× | |
| 36 | Tennessee | ~10K | 0.78× | |
| 37 | Connecticut | ~6K | 0.78× | |
| 38 | South Carolina | ~8K | 0.77× | |
| 39 | Louisiana | ~7K | 0.77× | |
| 40 | West Virginia | ~3K | 0.77× | |
| 41 | North Carolina | ~20K | 0.74× | |
| 42 | Wisconsin | ~8K | 0.74× | |
| 43 | Kentucky | ~7K | 0.74× | |
| 44 | Georgia | ~20K | 0.73× | |
| 45 | Indiana | ~10K | 0.73× | |
| 46 | Mississippi | ~4K | 0.73× | |
| 47 | Pennsylvania | ~20K | 0.71× | |
| 48 | Michigan | ~10K | 0.70× | |
| 49 | Ohio | ~10K | 0.68× | |
| 50 | Alabama | ~7K | 0.67× |
The strongest cross-interests of the CeBus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public transport bus service | Cars & Mobility | 11.74× | ||
| 02 | Public transport | Cars & Mobility | 9.66× | ||
| 03 | Amazon Web Services | Technology & Electronics | 6.48× | ||
| 04 | Tram | Cars & Mobility | 3.78× | ||
| 05 | Web server | Technology & Electronics | 2.72× | ||
| 06 | Microwave oven | Home & Garden | 2.37× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.26× | ||
| 08 | Sustainable energy | Home & Garden | 2.23× | ||
| 09 | Rail transport | Travel & Leisure | 2.17× | ||
| 10 | Innovation | Business & Career | 1.97× | ||
| 11 | Logistics | Business & Career | 1.84× | ||
| 12 | FedEx | Business & Career | 1.78× | ||
| 13 | Solar energy | Home & Garden | 1.72× | ||
| 14 | United Parcel Service | Business & Career | 1.71× | ||
| 15 | IKEA | Home & Garden | 1.64× | ||
| 16 | Veterinary medicine | Business & Career | 1.62× | ||
| 17 | Genetics | Kids & Family | 1.60× | ||
| 18 | High school | Business & Career | 1.58× | ||
| 19 | Hardware store | Home & Garden | 1.55× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.94× | |
| Career Orientation | POWER | 1.63× | |
| Need for Security | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.82× | |
| Mindfulness | BALANCE | 0.83× |
CeBus's target market in United States covers an estimated 755,606 people, concentrated in New York and California.
60.3% of the CeBus audience are female, 39.7% are male, with an average age of 42.2 years.
CeBus fans show strongest brand affinity for Public transport (9.66×), Tram (3.78×), and Amazon Web Services (6.48×) over the country average.
CeBus fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.
Beyond CeBus itself, the audience over-indexes on Tram (3.78×), Amazon Web Services (6.48×), IKEA (1.64×), and Microwave oven (2.37×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for CeBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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