Chad Audience in United States

Chad has an estimated audience of 4,022,470 people in United States. 54.2% are female, 45.8% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Staples (Canada), Snooki, MSN, Honda HR-V.

The average Chad fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Staples (Canada), Snooki, with strongest over-indexing on Kia Sportage (20.57× the country average). Demographically, the Chad audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Chad fans

Demographic split for Chad audience in United States
MetricValue
Female54.2%
Male45.8%
Average age41.2
Estimated audience size4,022,470

Audience persona

The typical Chad fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Chad in United States
RegionReachAffinity
California536,0771.21×
Texas381,2951.1×
Florida288,4941.06×
New York279,7951.24×
Illinois154,5651.15×
Pennsylvania132,3650.98×
Georgia127,4211.03×
Virginia118,4261.21×
North Carolina117,7810.97×
Ohio117,3030.95×
New Jersey114,0001.11×
Michigan100,8890.96×
Washington100,2651.24×
Massachusetts90,4561.14×
Maryland88,8811.29×
Arizona84,8951.03×
Indiana72,5540.99×
Tennessee68,4400.85×
Colorado63,9521.01×
Missouri60,6050.93×
Minnesota56,7180.98×
South Carolina52,1260.86×
Wisconsin51,5620.85×
Oregon49,6191.08×
Louisiana47,5750.92×
Kentucky44,7340.89×
Utah43,1571.2×
Alabama42,9070.76×
Connecticut41,9121.04×
Oklahoma38,4290.86×
Nevada37,6950.97×
Iowa33,3971.01×
Kansas29,1040.92×
Arkansas26,3030.79×
Mississippi24,0190.72×
Idaho21,1811.05×
Nebraska19,7210.98×
New Hampshire18,6841.18×
Washington, District of Columbia18,4161.52×
New Mexico18,2520.9×
West Virginia16,0980.86×
Hawaii15,8460.92×
Maine15,4291.07×
Rhode Island11,5070.9×
Montana9,7350.87×
North Dakota9,5751.16×
Delaware9,0460.82×
Alaska8,1630.95×
South Dakota7,9790.86×
Vermont6,7600.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chad audience
BrandAffinityCategory
Kia Sportage20.57×Cars & Mobility
Staples (Canada)4.29×Business & Career
Snooki16.38×Fashion & Accessoires
MSN2.41×News
Honda HR-V13.71×Cars & Mobility
Catherine O'Hara3.59×Movies & TV
Great Clips3.09×Beauty & Wellness
Happiness1.6×Health
Lebanon6.13×Travel & Leisure
Aubrey Plaza5.74×Movies & TV
Instant messaging1.88×Internet & Social Media
Everybody Loves Raymond8.71×Movies & TV
Dentistry2.52×Business & Career
North Korea5.24×Travel & Leisure
Sarah Hyland7.48×Movies & TV
Pre-school playgroup14.69×Kids & Family
Chick-fil-A1.67×Food & Beverages
Made in USA2.51×Business & Career
Anthropology1.87×Business & Career
James McAvoy7.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chad audience
TraitClusterScore
PatriotismCONSERVATISM1.59
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.29
Need for SecurityCONSERVATISM1.23
SpiritualityBALANCE1.22
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Chad
CountryShare
United States16.4%
Nigeria10.8%
Libya5.2%

See Chad audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Chad have in United States?

Chad has an estimated audience of 4,022,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Chad fans?

54.2% of Chad fans are female, 45.8% are male, with an average age of 41.2 years.

Which brands do Chad fans like most?

Chad fans show strongest brand affinity for Kia Sportage (20.57×), Staples (Canada) (4.29×), and Snooki (16.38×) over the country average.

Where do Chad fans live in United States?

Chad fans in United States are most concentrated in California (reach 536,077), Texas (reach 381,295), and Florida (reach 288,494). These three regions account for the largest share of the active audience.

What other brands do Chad fans also like?

Beyond Chad itself, the audience over-indexes on Staples (Canada) (4.29×), Snooki (16.38×), MSN (2.41×), and Honda HR-V (13.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.