Charles River Audience in United States
Charles River has an estimated audience of 1,183,770 people in United States. 61.3% are female, 38.7% are male, average age 41.8. Top regions: Massachusetts, California, New York. Top brand affinities: Boston Bruins, Autism Awareness, Enterprise Rent-A-Car, Diabetes mellitus awareness, Boston Red Sox.
The average Charles River fan in United States is 41.8 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Boston Bruins, Autism Awareness, Enterprise Rent-A-Car, with strongest over-indexing on Boston Bruins (20.57× the country average). Demographically, the Charles River audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Charles River fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 41.8 |
| Estimated audience size | 1,183,770 |
Audience persona
The typical Charles River fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Boston Bruins.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 330,785 | 14.18× |
| California | 93,965 | 0.72× |
| New York | 81,479 | 1.23× |
| Texas | 47,127 | 0.46× |
| Pennsylvania | 43,500 | 1.09× |
| Florida | 33,970 | 0.42× |
| Michigan | 33,818 | 1.09× |
| Ohio | 33,781 | 0.93× |
| North Carolina | 32,963 | 0.93× |
| Illinois | 32,835 | 0.83× |
| New Jersey | 30,008 | 1× |
| Maryland | 24,945 | 1.23× |
| Georgia | 22,792 | 0.63× |
| Virginia | 20,777 | 0.72× |
| Tennessee | 19,173 | 0.81× |
| Connecticut | 18,188 | 1.53× |
| Indiana | 13,255 | 0.61× |
| South Carolina | 13,077 | 0.73× |
| Missouri | 12,240 | 0.64× |
| Wisconsin | 12,061 | 0.68× |
| Washington | 11,550 | 0.49× |
| New Hampshire | 11,088 | 2.38× |
| Kentucky | 10,712 | 0.72× |
| Alabama | 10,035 | 0.61× |
| Nevada | 9,965 | 0.87× |
| Minnesota | 9,597 | 0.57× |
| Colorado | 9,246 | 0.5× |
| Rhode Island | 8,362 | 2.22× |
| Louisiana | 7,247 | 0.47× |
| Arizona | 7,214 | 0.3× |
| Mississippi | 6,669 | 0.68× |
| Maine | 5,571 | 1.31× |
| Arkansas | 5,386 | 0.55× |
| Oklahoma | 5,384 | 0.41× |
| Kansas | 5,136 | 0.55× |
| Iowa | 4,974 | 0.51× |
| Washington, District of Columbia | 4,806 | 1.35× |
| Oregon | 4,743 | 0.35× |
| Utah | 4,540 | 0.43× |
| Delaware | 3,645 | 1.12× |
| Nebraska | 2,916 | 0.49× |
| Vermont | 2,350 | 1.13× |
| West Virginia | 1,835 | 0.33× |
| Idaho | 1,386 | 0.23× |
| Hawaii | 1,079 | 0.21× |
| New Mexico | 1,071 | 0.18× |
| Montana | 1,016 | 0.31× |
| South Dakota | 955 | 0.35× |
| North Dakota | 837 | 0.34× |
| Alaska | 666 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boston Bruins | 20.57× | Sports |
| Autism Awareness | 10.79× | Health |
| Enterprise Rent-A-Car | 6.93× | Cars & Mobility |
| Diabetes mellitus awareness | 7.22× | Health |
| Boston Red Sox | 8.7× | Sports |
| CarGurus | 5.33× | Cars & Mobility |
| Kia Sportage | 18.95× | Cars & Mobility |
| Honda Accord | 12.92× | Cars & Mobility |
| Family car | 9.04× | Cars & Mobility |
| Singer-songwriter | 3.47× | Music & Radio |
| Microblogging | 7.48× | Technology & Electronics |
| Toyota Supra | 11.28× | Cars & Mobility |
| Carcare | 7.57× | Cars & Mobility |
| Hatchback | 6.53× | Cars & Mobility |
| Hybrid electric vehicle | 10.04× | Cars & Mobility |
| Station wagon | 11.17× | Cars & Mobility |
| Mazda MX-5 | 18.95× | Cars & Mobility |
| Google Maps | 2.73× | Internet & Social Media |
| Primeira Liga | 18.95× | Sports |
| Tesla Motors | 4.31× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.54 |
| Risk Appetite | THRILL | 1.8 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Patriotism | CONSERVATISM | 1.52 |
| Luxury Orientation | PREMIUM | 1.51 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.1% |
| Germany | 2.0% |
| United Kingdom | 1.3% |
See Charles River audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
Frequently asked questions
How many fans does Charles River have in United States?
Charles River has an estimated audience of 1,183,770 people in United States, concentrated in Massachusetts and California.
What is the gender split and age of Charles River fans?
61.3% of Charles River fans are female, 38.7% are male, with an average age of 41.8 years.
Which brands do Charles River fans like most?
Charles River fans show strongest brand affinity for Boston Bruins (20.57×), Autism Awareness (10.79×), and Enterprise Rent-A-Car (6.93×) over the country average.
Where do Charles River fans live in United States?
Charles River fans in United States are most concentrated in Massachusetts (reach 330,785), California (reach 93,965), and New York (reach 81,479). These three regions account for the largest share of the active audience.
What other brands do Charles River fans also like?
Beyond Charles River itself, the audience over-indexes on Autism Awareness (10.79×), Enterprise Rent-A-Car (6.93×), Diabetes mellitus awareness (7.22×), and Boston Red Sox (8.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Charles River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.