Charles River Audience in United States

Charles River logo

Charles River has an estimated audience of 1,183,770 people in United States. 61.3% are female, 38.7% are male, average age 41.8. Top regions: Massachusetts, California, New York. Top brand affinities: Alaska, Life of Pi, Northrop Grumman, Hammock camping, Hipster.

The average Charles River fan in United States is 41.8 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Alaska, Life of Pi, Northrop Grumman, with strongest over-indexing on Alaska (20.57× the country average). Demographically, the Charles River audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Charles River fans

Demographic split for Charles River audience in United States
MetricValue
Female61.3%
Male38.7%
Average age41.8
Estimated audience size1,183,770

Audience persona

The typical Charles River fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Charles River in United States
RegionReachAffinity
Massachusetts330,78514.18×
California93,9650.72×
New York81,4791.23×
Texas47,1270.46×
Pennsylvania43,5001.09×
Florida33,9700.42×
Michigan33,8181.09×
Ohio33,7810.93×
North Carolina32,9630.93×
Illinois32,8350.83×
New Jersey30,0081×
Maryland24,9451.23×
Georgia22,7920.63×
Virginia20,7770.72×
Tennessee19,1730.81×
Connecticut18,1881.53×
Indiana13,2550.61×
South Carolina13,0770.73×
Missouri12,2400.64×
Wisconsin12,0610.68×
Washington11,5500.49×
New Hampshire11,0882.38×
Kentucky10,7120.72×
Alabama10,0350.61×
Nevada9,9650.87×
Minnesota9,5970.57×
Colorado9,2460.5×
Rhode Island8,3622.22×
Louisiana7,2470.47×
Arizona7,2140.3×
Mississippi6,6690.68×
Maine5,5711.31×
Arkansas5,3860.55×
Oklahoma5,3840.41×
Kansas5,1360.55×
Iowa4,9740.51×
Washington, District of Columbia4,8061.35×
Oregon4,7430.35×
Utah4,5400.43×
Delaware3,6451.12×
Nebraska2,9160.49×
Vermont2,3501.13×
West Virginia1,8350.33×
Idaho1,3860.23×
Hawaii1,0790.21×
New Mexico1,0710.18×
Montana1,0160.31×
South Dakota9550.35×
North Dakota8370.34×
Alaska6660.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charles River audience
BrandAffinityCategory
Alaska20.57×Travel & Leisure
Life of Pi18.95×Movies & TV
Northrop Grumman10.04×Business & Career
Hammock camping10.22×Travel & Leisure
Hipster12.92×Politics & Society
Pro-Ject5.34×Music & Radio
Arrietty18.95×Movies & TV
Emperor Entertainment Group14.39×Business & Career
Elsword18.95×Games
Academy Award for Best Production Design18.95×Movies & TV
Omaha Storm Chasers18.95×Sports
Minnesota1.67×Travel & Leisure
Israel1.95×Travel & Leisure
Rapid prototyping16.03×Business & Career
Academy Award for Best Original Score16.03×Movies & TV
N1 road (South Africa)3.74×Travel & Leisure
Hog Hunting2.98×Sports
Naperville, Illinois7.03×Travel & Leisure
Notre Dame Fighting Irish football4.09×Sports
Acoustic music3.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charles River audience
TraitClusterScore
Family OrientationCONSERVATISM2.54
Risk AppetiteTHRILL1.8
LGBTQ+ IdentityOPEN1.68
PatriotismCONSERVATISM1.52
Luxury OrientationPREMIUM1.51
Early Adopter MentalityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Charles River
CountryShare
United States92.1%
Germany2.0%
United Kingdom1.3%

See Charles River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Charles River have in United States?

Charles River has an estimated audience of 1,183,770 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Charles River fans?

61.3% of Charles River fans are female, 38.7% are male, with an average age of 41.8 years.

Which brands do Charles River fans like most?

Charles River fans show strongest brand affinity for Alaska (20.57×), Life of Pi (18.95×), and Northrop Grumman (10.04×) over the country average.

Where do Charles River fans live in United States?

Charles River fans in United States are most concentrated in Massachusetts (reach 330,785), California (reach 93,965), and New York (reach 81,479). These three regions account for the largest share of the active audience.

What other brands do Charles River fans also like?

Beyond Charles River itself, the audience over-indexes on Life of Pi (18.95×), Northrop Grumman (10.04×), Hammock camping (10.22×), and Hipster (12.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charles River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.