Rascasse Audience Intelligence

Charles River Audience in United States

A data profile of the people who buy, follow and care about Charles River in United States — modelled from more than twelve digital signal sources. Charles River has an estimated audience of 1,183,770 people in United States.

#13among River in United States#1830among POI in United States#1582in Travel & Leisure

The average Charles River fan in United States is 41.8 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Boston Bruins, Hybrid electric vehicle, Carcare, with strongest over-indexing on Boston Bruins (18.95× the country average).

Demographically, the Charles River audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charles River fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Boston Bruins.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charles River profile in United States.

Audience size
1.2M
in United States
Gender
61.3%♀
38.7% male
Age
41.8
average years
Country rank
#21070
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charles River fans

61.3% are female, 38.7% are male, average age 41.8.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Charles River audience in United States
MetricValue
Female61.3%
Male38.7%
Average age41.8
Estimated audience size1,183,770
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Charles River audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

92.0%

of the worldwide Charles River audience comes from United States.

Worldwide audience distribution share by country for Charles River
CountryShare
United States92.0%
Germany2.0%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charles River audience in United States is strongest.

Fig. 05

Top regions by affinity

Charles River fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K13.88×
02New Hampshire~10K2.13×
03Rhode Island~8K2.09×
04Connecticut~20K1.51×
05Delaware~4K1.34×
06Maryland~30K1.25×
07Maine~5K1.23×
08Washington, District of Columbia~4K1.23×
09New York~70K1.12×
10Vermont~2K1.10×
11Michigan~30K1.06×
12Pennsylvania~40K1.05×
13New Jersey~30K0.97×
14Nevada~10K0.97×
15Ohio~30K0.93×
16Alaska~2K0.86×
17North Carolina~30K0.85×
18North Dakota~2K0.83×
19South Dakota~2K0.82×
20Montana~3K0.80×
21Tennessee~20K0.79×
22Illinois~30K0.77×
23Mississippi~8K0.77×
24South Carolina~10K0.76×
25Kentucky~10K0.76×
26Hawaii~4K0.76×
27Arkansas~7K0.75×
28West Virginia~4K0.74×
29Idaho~4K0.73×
30New Mexico~4K0.73×
31Kansas~7K0.72×
32Virginia~20K0.71×
33Wisconsin~10K0.71×
34Nebraska~4K0.71×
35Missouri~10K0.69×
36Alabama~10K0.69×
37Iowa~7K0.69×
38California~90K0.67×
39Indiana~10K0.67×
40Georgia~20K0.65×
41Louisiana~10K0.64×
42Oklahoma~8K0.64×
43Minnesota~10K0.63×
44Utah~7K0.62×
45Colorado~10K0.57×
46Oregon~8K0.56×
47Washington~10K0.55×
48Texas~50K0.46×
49Arizona~10K0.46×
50Florida~40K0.44×
Fig. 06

Affinity by region

Affinity by region — Charles River, United States
0.44×1.00×13.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charles River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charles River audience
#·InterestCategoryAffinity×
01Boston BruinsSports18.95×
02Mazda6Cars & Mobility18.95×
03Sports sedanCars & Mobility18.95×
04Subcompact carCars & Mobility18.95×
05Range Rover SportCars & Mobility18.82×
06Hybrid electric vehicleCars & Mobility15.58×
07Mazda3Cars & Mobility12.88×
08Station wagonCars & Mobility12.40×
09City carCars & Mobility11.37×
10Family carCars & Mobility9.28×
11CarcareCars & Mobility9.06×
12Plug-in hybridCars & Mobility8.04×
13Auto showCars & Mobility7.51×
14CoupéCars & Mobility7.47×
15HatchbackCars & Mobility6.88×
16Antique carCars & Mobility6.78×
17Touring motorcycleCars & Mobility6.03×
18Jaguar CarsCars & Mobility5.98×
19Boston Red SoxSports5.54×
20Tesla MotorsCars & Mobility4.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charles River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charles River audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.81×
PatriotismCONSERVATISM2.27×
Risk AppetiteTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charles River audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charles River have in United States?

Charles River has an estimated audience of 1,183,770 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Charles River fans?

61.3% of Charles River fans are female, 38.7% are male, with an average age of 41.8 years.

03

Which brands do Charles River fans like most?

Charles River fans show strongest brand affinity for Boston Bruins (18.95×), Hybrid electric vehicle (15.58×), and Carcare (9.06×) over the country average.

04

Where do Charles River fans live in United States?

Charles River fans in United States are most concentrated in Massachusetts (reach ~300K), California (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Charles River fans also like?

Beyond Charles River itself, the audience over-indexes on Hybrid electric vehicle (15.58×), Carcare (9.06×), Family car (9.28×), and City car (11.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in United States

See Charles River audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Charles River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →