Rascasse Audience Intelligence

Charleston, South Carolina Audience in United States

A data profile of the people who buy, follow and care about Charleston, South Carolina in United States — modelled from more than twelve digital signal sources. Charleston, South Carolina has an estimated audience of 5,600,282 people in United States.

#95among City in United States#408among POI in United States#512in Travel & Leisure

The average Charleston, South Carolina fan in United States is 44.5 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, Oklahoma, Florida.

Top brand affinities include FedEx, Mortgage loans, Sustainable energy, with strongest over-indexing on FedEx (4.08× the country average).

Demographically, the Charleston, South Carolina audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charleston, South Carolina fan in United States is more female, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charleston, South Carolina profile in United States.

Audience size
5.6M
in United States
Gender
60.8%♀
39.2% male
Age
44.5
average years
Country rank
#6053
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charleston, South Carolina fans

60.8% are female, 39.2% are male, average age 44.5.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Charleston, South Carolina audience in United States
MetricValue
Female60.8%
Male39.2%
Average age44.5
Estimated audience size5,600,282
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Charleston, South Carolina audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3917%
40-4923%
50+34%
Fig. 04

Worldwide distribution

88.0%

of the worldwide Charleston, South Carolina audience comes from United States.

Worldwide audience distribution share by country for Charleston, South Carolina
CountryShare
United States88.0%
United Kingdom1.8%
Italy1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charleston, South Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Charleston, South Carolina fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~500K8.13×
02South Carolina~600K6.68×
03West Virginia~80K2.93×
04Nebraska~60K2.25×
05North Carolina~300K1.78×
06Georgia~200K1.26×
07Washington, District of Columbia~20K1.07×
08Tennessee~100K1.01×
09Virginia~100K0.97×
10Indiana~100K0.93×
11Maryland~90K0.89×
12Florida~300K0.86×
13Alabama~70K0.84×
14Kentucky~60K0.81×
15Massachusetts~90K0.79×
16New York~200K0.78×
17Missouri~70K0.77×
18Connecticut~40K0.77×
19New Jersey~100K0.76×
20Maine~20K0.75×
21Arizona~80K0.74×
22Illinois~100K0.73×
23Kansas~30K0.72×
24Rhode Island~10K0.72×
25Ohio~100K0.71×
26Vermont~7K0.70×
27Arkansas~30K0.69×
28New Hampshire~20K0.69×
29Pennsylvania~100K0.68×
30Mississippi~30K0.68×
31Delaware~10K0.64×
32Iowa~30K0.63×
33Minnesota~50K0.62×
34Louisiana~40K0.62×
35Nevada~30K0.61×
36Texas~300K0.58×
37Michigan~90K0.58×
38Wisconsin~50K0.58×
39Utah~30K0.58×
40Colorado~50K0.57×
41Montana~8K0.54×
42North Dakota~6K0.54×
43South Dakota~7K0.52×
44Alaska~6K0.52×
45Idaho~10K0.51×
46Washington~60K0.49×
47Oregon~30K0.47×
48California~200K0.39×
49New Mexico~10K0.39×
50Hawaii~9K0.39×
Fig. 06

Affinity by region

Affinity by region — Charleston, South Carolina, United States
0.39×1.00×8.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charleston, South Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charleston, South Carolina audience
#·InterestCategoryAffinity×
01Elderly careHealth7.05×
02Sustainable energyHome & Garden4.63×
03QVCMovies & TV4.44×
04First class travelTravel & Leisure4.20×
05FedExBusiness & Career4.08×
06Weather forecastingHome & Garden3.92×
07Online bankingBusiness & Career3.57×
08Microwave ovenHome & Garden3.45×
09Renewable energyBusiness & Career3.44×
10Mortgage loansBusiness & Career2.98×
11Solar energyHome & Garden2.94×
12Vehicle insuranceCars & Mobility2.70×
13Discount storesShopping2.55×
14AirbnbTravel & Leisure2.35×
15Shopping mallsShopping2.18×
16PinterestInternet & Social Media2.08×
17BarbecueFood & Beverages1.86×
18Pizza HutFood & Beverages1.78×
19FurnitureHome & Garden1.70×
20Hobby LobbyHome & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charleston, South Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charleston, South Carolina audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.13×
PatriotismCONSERVATISM1.97×
SustainabilityBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charleston, South Carolina audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Pet OwnershipJOY0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charleston, South Carolina have in United States?

Charleston, South Carolina has an estimated audience of 5,600,282 people in United States, concentrated in South Carolina and Oklahoma.

02

What is the gender split and age of Charleston, South Carolina fans?

60.8% of Charleston, South Carolina fans are female, 39.2% are male, with an average age of 44.5 years.

03

Which brands do Charleston, South Carolina fans like most?

Charleston, South Carolina fans show strongest brand affinity for FedEx (4.08×), Mortgage loans (2.98×), and Sustainable energy (4.63×) over the country average.

04

Where do Charleston, South Carolina fans live in United States?

Charleston, South Carolina fans in United States are most concentrated in South Carolina (reach ~600K), Oklahoma (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Charleston, South Carolina fans also like?

Beyond Charleston, South Carolina itself, the audience over-indexes on Mortgage loans (2.98×), Sustainable energy (4.63×), Airbnb (2.35×), and Pinterest (2.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charleston, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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