Charleston, South Carolina Audience in United States
Charleston, South Carolina has an estimated audience of 5,600,282 people in United States. 60.8% are female, 39.2% are male, average age 44.5. Top regions: South Carolina, Oklahoma, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Horoscope.
The average Charleston, South Carolina fan in United States is 44.5 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Oklahoma, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Charleston, South Carolina audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Charleston, South Carolina fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 44.5 |
| Estimated audience size | 5,600,282 |
Audience persona
The typical Charleston, South Carolina fan in United States is more female, around 44.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| South Carolina | 571,067 | 6.78× |
| Oklahoma | 510,349 | 8.21× |
| Florida | 330,362 | 0.87× |
| North Carolina | 313,754 | 1.86× |
| Texas | 287,716 | 0.6× |
| New York | 257,126 | 0.82× |
| California | 252,150 | 0.41× |
| Georgia | 225,687 | 1.31× |
| Illinois | 142,195 | 0.76× |
| Virginia | 137,244 | 1.01× |
| Pennsylvania | 131,350 | 0.7× |
| Ohio | 127,432 | 0.74× |
| Tennessee | 114,086 | 1.02× |
| New Jersey | 108,986 | 0.77× |
| Indiana | 96,305 | 0.94× |
| Massachusetts | 92,657 | 0.84× |
| Michigan | 86,153 | 0.59× |
| Maryland | 85,727 | 0.89× |
| Arizona | 84,668 | 0.74× |
| West Virginia | 72,209 | 2.77× |
| Missouri | 70,593 | 0.78× |
| Alabama | 63,951 | 0.82× |
| Nebraska | 62,166 | 2.21× |
| Kentucky | 58,206 | 0.83× |
| Washington | 56,788 | 0.51× |
| Colorado | 51,737 | 0.59× |
| Minnesota | 49,701 | 0.62× |
| Wisconsin | 47,818 | 0.57× |
| Louisiana | 42,931 | 0.59× |
| Connecticut | 42,473 | 0.76× |
| Nevada | 33,282 | 0.61× |
| Kansas | 31,022 | 0.7× |
| Arkansas | 30,533 | 0.66× |
| Oregon | 29,775 | 0.46× |
| Mississippi | 28,740 | 0.62× |
| Utah | 28,591 | 0.57× |
| Iowa | 28,181 | 0.61× |
| Washington, District of Columbia | 17,754 | 1.05× |
| New Hampshire | 14,836 | 0.67× |
| Maine | 14,542 | 0.72× |
| Idaho | 13,311 | 0.47× |
| Rhode Island | 12,031 | 0.67× |
| New Mexico | 9,562 | 0.34× |
| Delaware | 9,082 | 0.59× |
| Hawaii | 8,070 | 0.34× |
| Montana | 7,584 | 0.49× |
| Vermont | 6,131 | 0.62× |
| South Dakota | 5,458 | 0.42× |
| Alaska | 4,966 | 0.41× |
| North Dakota | 4,819 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Horoscope | 10.87× | Health |
| Income tax | 13.19× | Business & Career |
| Day trading | 10.79× | Business & Career |
| Indianapolis Motor Speedway | 12.39× | Sports |
| MSN | 3.19× | News |
| Blended whiskey | 9.46× | Food & Beverages |
| Pet insurance | 12.22× | Pets & Animals |
| Hobby Lobby | 2.86× | Home & Garden |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Whole grain | 10.59× | Food & Beverages |
| ModCloth | 16.45× | Fashion & Accessoires |
| Critical illness insurance | 12.46× | Business & Career |
| Cross-country skiing | 10.12× | Sports |
| Roulette | 9.67× | Games |
| Home inspection | 11.27× | Home & Garden |
| Boston Marathon | 9.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.42 |
| Risk Appetite | THRILL | 2.32 |
| Patriotism | CONSERVATISM | 1.43 |
| Sustainability | BALANCE | 1.4 |
| Design Affinity | PREMIUM | 1.32 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.0% |
| United Kingdom | 1.8% |
| Italy | 1.4% |
See Charleston, South Carolina audiences in other countries
- Charleston, South Carolina — Germany
- Charleston, South Carolina — United Kingdom
- Charleston, South Carolina — France
- Charleston, South Carolina — Italy
- Charleston, South Carolina — Spain
- Charleston, South Carolina — Brazil
- Charleston, South Carolina — Japan
- Charleston, South Carolina — South Korea
- Charleston, South Carolina — India
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Charleston, South Carolina have in United States?
Charleston, South Carolina has an estimated audience of 5,600,282 people in United States, concentrated in South Carolina and Oklahoma.
What is the gender split and age of Charleston, South Carolina fans?
60.8% of Charleston, South Carolina fans are female, 39.2% are male, with an average age of 44.5 years.
Which brands do Charleston, South Carolina fans like most?
Charleston, South Carolina fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.
Where do Charleston, South Carolina fans live in United States?
Charleston, South Carolina fans in United States are most concentrated in South Carolina (reach 571,067), Oklahoma (reach 510,349), and Florida (reach 330,362). These three regions account for the largest share of the active audience.
What other brands do Charleston, South Carolina fans also like?
Beyond Charleston, South Carolina itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Horoscope (10.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Charleston, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.