Charleston, South Carolina Audience in United States

Charleston, South Carolina logo

Charleston, South Carolina has an estimated audience of 5,600,282 people in United States. 60.8% are female, 39.2% are male, average age 44.5. Top regions: South Carolina, Oklahoma, Florida. Top brand affinities: Israel, Urban Outfitters, Kenosha, Wisconsin, Jeep Wagoneer, Voter registration.

The average Charleston, South Carolina fan in United States is 44.5 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Oklahoma, Florida. Top brand affinities include Israel, Urban Outfitters, Kenosha, Wisconsin, with strongest over-indexing on Israel (2.15× the country average). Demographically, the Charleston, South Carolina audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Charleston, South Carolina fans

Demographic split for Charleston, South Carolina audience in United States
MetricValue
Female60.8%
Male39.2%
Average age44.5
Estimated audience size5,600,282

Audience persona

The typical Charleston, South Carolina fan in United States is more female, around 44.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Charleston, South Carolina in United States
RegionReachAffinity
South Carolina571,0676.78×
Oklahoma510,3498.21×
Florida330,3620.87×
North Carolina313,7541.86×
Texas287,7160.6×
New York257,1260.82×
California252,1500.41×
Georgia225,6871.31×
Illinois142,1950.76×
Virginia137,2441.01×
Pennsylvania131,3500.7×
Ohio127,4320.74×
Tennessee114,0861.02×
New Jersey108,9860.77×
Indiana96,3050.94×
Massachusetts92,6570.84×
Michigan86,1530.59×
Maryland85,7270.89×
Arizona84,6680.74×
West Virginia72,2092.77×
Missouri70,5930.78×
Alabama63,9510.82×
Nebraska62,1662.21×
Kentucky58,2060.83×
Washington56,7880.51×
Colorado51,7370.59×
Minnesota49,7010.62×
Wisconsin47,8180.57×
Louisiana42,9310.59×
Connecticut42,4730.76×
Nevada33,2820.61×
Kansas31,0220.7×
Arkansas30,5330.66×
Oregon29,7750.46×
Mississippi28,7400.62×
Utah28,5910.57×
Iowa28,1810.61×
Washington, District of Columbia17,7541.05×
New Hampshire14,8360.67×
Maine14,5420.72×
Idaho13,3110.47×
Rhode Island12,0310.67×
New Mexico9,5620.34×
Delaware9,0820.59×
Hawaii8,0700.34×
Montana7,5840.49×
Vermont6,1310.62×
South Dakota5,4580.42×
Alaska4,9660.41×
North Dakota4,8190.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charleston, South Carolina audience
BrandAffinityCategory
Israel2.15×Travel & Leisure
Urban Outfitters1.5×Shopping
Kenosha, Wisconsin6.19×Travel & Leisure
Jeep Wagoneer2.97×Cars & Mobility
Voter registration2.36×Politics & Society
Public speaking1.93×Politics & Society
Girolando cattle10.7×Pets & Animals
John Havlicek5.83×Sports
Isla Holbox9.22×Travel & Leisure
Sears1.51×Shopping
Meals on Wheels2.07×Food & Beverages
Home staging1.88×Home & Garden
REC TEC Grills6.44×Sports
The Other Woman (2009 film)2.89×Movies & TV
Janitor2.11×Home & Garden
Steampunk1.6×Fashion & Accessoires
Jeep Grand Cherokee (WJ)1.98×Cars & Mobility
Iron Man (film)1.51×Movies & TV
Hebe2.05×Home & Garden
Riedel (glass manufacturer)8.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charleston, South Carolina audience
TraitClusterScore
Luxury OrientationPREMIUM2.42
Risk AppetiteTHRILL2.32
PatriotismCONSERVATISM1.43
SustainabilityBALANCE1.4
Design AffinityPREMIUM1.32
Community OrientationOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Charleston, South Carolina
CountryShare
United States88.0%
United Kingdom1.8%
Italy1.4%

See Charleston, South Carolina audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Charleston, South Carolina have in United States?

Charleston, South Carolina has an estimated audience of 5,600,282 people in United States, concentrated in South Carolina and Oklahoma.

What is the gender split and age of Charleston, South Carolina fans?

60.8% of Charleston, South Carolina fans are female, 39.2% are male, with an average age of 44.5 years.

Which brands do Charleston, South Carolina fans like most?

Charleston, South Carolina fans show strongest brand affinity for Israel (2.15×), Urban Outfitters (1.5×), and Kenosha, Wisconsin (6.19×) over the country average.

Where do Charleston, South Carolina fans live in United States?

Charleston, South Carolina fans in United States are most concentrated in South Carolina (reach 571,067), Oklahoma (reach 510,349), and Florida (reach 330,362). These three regions account for the largest share of the active audience.

What other brands do Charleston, South Carolina fans also like?

Beyond Charleston, South Carolina itself, the audience over-indexes on Urban Outfitters (1.5×), Kenosha, Wisconsin (6.19×), Jeep Wagoneer (2.97×), and Voter registration (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charleston, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.