Rascasse Audience Intelligence

Charlie McAvoy Audience in United States

A data profile of the people who buy, follow and care about Charlie McAvoy in United States — modelled from more than twelve digital signal sources. Charlie McAvoy has an estimated audience of 628,588 people in United States.

#76among Ice hockey in United States#7569among Person in United States#3042in Sports

The average Charlie McAvoy fan in United States is 38.5 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, Florida.

Top brand affinities include Boston Bruins, NHL, Bauer Hockey, with strongest over-indexing on Boston Bruins (14.17× the country average).

Demographically, the Charlie McAvoy audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charlie McAvoy fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Boston Bruins.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlie McAvoy profile in United States.

Audience size
629K
in United States
Gender
33.9%♀
66.1% male
Age
38.5
average years
Country rank
#31925
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charlie McAvoy fans

33.9% are female, 66.1% are male, average age 38.5.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Charlie McAvoy audience in United States
MetricValue
Female33.9%
Male66.1%
Average age38.5
Estimated audience size628,588
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Charlie McAvoy audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

70.7%

of the worldwide Charlie McAvoy audience comes from United States.

Worldwide audience distribution share by country for Charlie McAvoy
CountryShare
United States70.7%
Canada23.1%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlie McAvoy audience in United States is strongest.

Fig. 05

Top regions by affinity

Charlie McAvoy fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K8.16×
02New Hampshire~20K7.65×
03Maine~10K5.32×
04Rhode Island~9K4.46×
05Vermont~4K3.63×
06Connecticut~10K1.89×
07New York~40K1.28×
08North Dakota~1K0.88×
09Minnesota~8K0.87×
10Alaska~1K0.80×
11Washington, District of Columbia~1K0.76×
12Montana~1K0.75×
13South Dakota~1K0.74×
14Pennsylvania~20K0.73×
15New Jersey~10K0.68×
16Delaware~1K0.68×
17Colorado~6K0.64×
18Mississippi~3K0.64×
19West Virginia~2K0.64×
20Hawaii~2K0.64×
21Idaho~2K0.61×
22New Mexico~2K0.61×
23Arkansas~3K0.59×
24Nebraska~2K0.59×
25Michigan~9K0.58×
26Wisconsin~5K0.56×
27North Carolina~10K0.54×
28Florida~20K0.53×
29South Carolina~5K0.53×
30Utah~3K0.53×
31Iowa~3K0.53×
32Kansas~3K0.53×
33Virginia~8K0.52×
34Louisiana~4K0.51×
35Oklahoma~3K0.50×
36Nevada~3K0.49×
37Missouri~5K0.48×
38Kentucky~4K0.47×
39Illinois~10K0.46×
40Maryland~5K0.45×
41Alabama~4K0.45×
42Oregon~3K0.45×
43Ohio~9K0.44×
44Tennessee~5K0.42×
45Indiana~5K0.42×
46Washington~5K0.40×
47Arizona~5K0.39×
48Georgia~7K0.35×
49California~20K0.27×
50Texas~10K0.24×
Fig. 06

Affinity by region

Affinity by region — Charlie McAvoy, United States
0.24×1.00×8.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlie McAvoy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlie McAvoy audience
#·InterestCategoryAffinity×
01Bauer HockeySports18.97×
02Boston BruinsSports14.17×
03Montreal CanadiensSports8.22×
04Winnipeg JetsSports7.81×
05NESNMovies & TV7.11×
06Sidney CrosbySports5.47×
07NHLSports4.64×
08World SeriesSports4.36×
09Buffalo SabresSports4.32×
10Luka DončićSports3.53×
11Aaron RodgersSports3.27×
12Boston Red SoxSports2.76×
13Seattle MarinersSports2.73×
14San Francisco 49ersSports2.57×
15Ice hockeySports2.49×
16CBS SportsMovies & TV2.10×
17Anime conventionLiterature1.90×
18Mixed martial artsSports1.89×
19NBA FinalsSports1.71×
20PGA TourSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlie McAvoy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlie McAvoy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Risk AppetiteTHRILL1.25×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlie McAvoy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.84×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charlie McAvoy have in United States?

Charlie McAvoy has an estimated audience of 628,588 people in United States, concentrated in Massachusetts and New York.

02

What is the gender split and age of Charlie McAvoy fans?

33.9% of Charlie McAvoy fans are female, 66.1% are male, with an average age of 38.5 years.

03

Which brands do Charlie McAvoy fans like most?

Charlie McAvoy fans show strongest brand affinity for Boston Bruins (14.17×), NHL (4.64×), and Bauer Hockey (18.97×) over the country average.

04

Where do Charlie McAvoy fans live in United States?

Charlie McAvoy fans in United States are most concentrated in Massachusetts (reach ~100K), New York (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Charlie McAvoy fans also like?

Beyond Charlie McAvoy itself, the audience over-indexes on NHL (4.64×), Bauer Hockey (18.97×), Montreal Canadiens (8.22×), and Aaron Rodgers (3.27×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charlie McAvoy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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