A data profile of the people who buy, follow and care about Cherry in United States — modelled from more than twelve digital signal sources. Cherry has an estimated audience of 3,716,241 people in United States.
The average Cherry fan in United States is 39.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pizza Hut, The UPS Store, Non-alcoholic beverage, with strongest over-indexing on Pizza Hut (1.59× the country average).
Demographically, the Cherry audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cherry fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Pizza Hut.
The key figures that characterise the Cherry profile in United States.
66.1% are female, 33.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 39.9 |
| Estimated audience size | 3,716,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Cherry audience comes from United States.
| Country | Share |
|---|---|
| United States | 19.7% |
| Taiwan | 8.3% |
| United Kingdom | 4.3% |
Where the Cherry audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~100K | 1.58× | |
| 02 | Texas | ~400K | 1.32× | |
| 03 | California | ~500K | 1.26× | |
| 04 | Florida | ~300K | 1.21× | |
| 05 | Colorado | ~70K | 1.21× | |
| 06 | Michigan | ~100K | 1.16× | |
| 07 | New York | ~200K | 1.14× | |
| 08 | New Jersey | ~100K | 1.13× | |
| 09 | Louisiana | ~50K | 1.13× | |
| 10 | North Carolina | ~100K | 1.12× | |
| 11 | Arizona | ~80K | 1.11× | |
| 12 | Washington | ~80K | 1.10× | |
| 13 | Utah | ~40K | 1.09× | |
| 14 | Oklahoma | ~40K | 1.08× | |
| 15 | Georgia | ~100K | 1.07× | |
| 16 | South Carolina | ~60K | 1.07× | |
| 17 | Nevada | ~40K | 1.03× | |
| 18 | Illinois | ~100K | 1.02× | |
| 19 | Arkansas | ~30K | 1.02× | |
| 20 | New Mexico | ~20K | 1.02× | |
| 21 | Virginia | ~90K | 1.01× | |
| 22 | Kentucky | ~50K | 1.01× | |
| 23 | Oregon | ~40K | 1.00× | |
| 24 | Mississippi | ~30K | 1.00× | |
| 25 | Kansas | ~30K | 1.00× | |
| 26 | Indiana | ~70K | 0.99× | |
| 27 | Alabama | ~50K | 0.99× | |
| 28 | Maryland | ~60K | 0.98× | |
| 29 | Pennsylvania | ~100K | 0.97× | |
| 30 | Connecticut | ~40K | 0.97× | |
| 31 | Montana | ~10K | 0.96× | |
| 32 | Missouri | ~60K | 0.95× | |
| 33 | Ohio | ~100K | 0.94× | |
| 34 | Idaho | ~20K | 0.93× | |
| 35 | Nebraska | ~20K | 0.93× | |
| 36 | South Dakota | ~8K | 0.93× | |
| 37 | West Virginia | ~20K | 0.92× | |
| 38 | Massachusetts | ~70K | 0.91× | |
| 39 | Minnesota | ~50K | 0.91× | |
| 40 | Wyoming | ~5K | 0.91× | |
| 41 | Delaware | ~9K | 0.90× | |
| 42 | North Dakota | ~7K | 0.90× | |
| 43 | Wisconsin | ~50K | 0.89× | |
| 44 | Iowa | ~30K | 0.88× | |
| 45 | Hawaii | ~10K | 0.88× | |
| 46 | Rhode Island | ~10K | 0.86× | |
| 47 | Alaska | ~7K | 0.83× | |
| 48 | Maine | ~10K | 0.79× | |
| 49 | Washington, District of Columbia | ~9K | 0.79× | |
| 50 | New Hampshire | ~10K | 0.78× |
The strongest cross-interests of the Cherry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 5.07× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.68× | ||
| 03 | Mineral water | Food & Beverages | 2.29× | ||
| 04 | Cappuccino | Food & Beverages | 2.28× | ||
| 05 | Microwave oven | Home & Garden | 2.24× | ||
| 06 | Hypermarket | Shopping | 1.95× | ||
| 07 | Wine tasting | Food & Beverages | 1.90× | ||
| 08 | Valentine's Day | Kids & Family | 1.81× | ||
| 09 | Cupcake | Food & Beverages | 1.76× | ||
| 10 | The UPS Store | Shopping | 1.72× | ||
| 11 | Real property | Home & Garden | 1.67× | ||
| 12 | Discount stores | Shopping | 1.66× | ||
| 13 | Pastry | Food & Beverages | 1.66× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.60× | ||
| 15 | Pizza Hut | Food & Beverages | 1.59× | ||
| 16 | Hardware store | Home & Garden | 1.59× | ||
| 17 | Publix | Shopping | 1.57× | ||
| 18 | Snack food | Food & Beverages | 1.52× | ||
| 19 | Genetics | Kids & Family | 1.51× | ||
| 20 | Five Below | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.66× | |
| Price Sensitivity | PREMIUM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Risk Appetite | THRILL | 0.77× | |
| Mindfulness | BALANCE | 0.78× |
Cherry has an estimated audience of 3,716,241 people in United States, concentrated in California and Texas.
66.1% of Cherry fans are female, 33.9% are male, with an average age of 39.9 years.
Cherry fans show strongest brand affinity for Pizza Hut (1.59×), The UPS Store (1.72×), and Non-alcoholic beverage (2.68×) over the country average.
Cherry fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cherry itself, the audience over-indexes on The UPS Store (1.72×), Non-alcoholic beverage (2.68×), Microwave oven (2.24×), and Discount stores (1.66×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cherry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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