Rascasse Audience Intelligence

Chicago Transit Authority Target Market in United States

A data profile of the people who buy, follow and care about Chicago Transit Authority in United States — modelled from more than twelve digital signal sources. Chicago Transit Authority has an estimated audience of 275,259 people in United States.

#19among Public transport in United States#5239among Brand in United States#1334in Cars & Mobility

The average Chicago Transit Authority fan in United States is 36.3 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Chicago White Sox, Chicago Blackhawks, Online newspaper, with strongest over-indexing on Chicago White Sox (5.78× the country average).

Demographically, the Chicago Transit Authority audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Transit Authority fan in United States is more male, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chicago White Sox.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Transit Authority profile in United States.

Audience size
275K
in United States
Gender
37.4%♀
62.6% male
Age
36.3
average years
Country rank
#50500
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chicago Transit Authority

37.4% are female, 62.6% are male, average age 36.3.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Chicago Transit Authority audience in United States
MetricValue
Female37.4%
Male62.6%
Average age36.3
Estimated audience size275,259
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Chicago Transit Authority audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

80.4%

of the worldwide Chicago Transit Authority audience comes from United States.

Worldwide audience distribution share by country for Chicago Transit Authority
CountryShare
United States80.4%
France8.7%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Transit Authority audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Transit Authority customers by region in United States
#RegionReachAffinity×
01Illinois~200K28.13×
02Indiana~7K1.43×
03Wisconsin~4K1.02×
04Alaska<1K0.94×
05North Dakota<1K0.93×
06Vermont<1K0.93×
07Iowa~2K0.92×
08South Dakota<1K0.92×
09Washington, District of Columbia<1K0.91×
10Montana<1K0.91×
11West Virginia~1K0.90×
12Delaware<1K0.90×
13Rhode Island<1K0.89×
14Hawaii~1K0.88×
15Idaho~1K0.87×
16New Hampshire<1K0.87×
17Maine<1K0.87×
18Nebraska~1K0.85×
19New Mexico~1K0.85×
20Kansas~2K0.84×
21Mississippi~2K0.83×
22Arkansas~2K0.81×
23Missouri~3K0.77×
24Oklahoma~2K0.77×
25Utah~2K0.77×
26Michigan~6K0.76×
27Louisiana~3K0.75×
28Kentucky~3K0.75×
29Connecticut~2K0.75×
30Nevada~2K0.75×
31Minnesota~3K0.73×
32Alabama~3K0.73×
33Oregon~2K0.72×
34South Carolina~3K0.70×
35Tennessee~4K0.68×
36Colorado~3K0.67×
37Ohio~6K0.66×
38Maryland~3K0.66×
39Massachusetts~4K0.65×
40Arizona~4K0.63×
41Washington~4K0.63×
42Georgia~5K0.60×
43Virginia~4K0.60×
44Pennsylvania~5K0.58×
45New Jersey~4K0.58×
46North Carolina~5K0.57×
47New York~8K0.54×
48Florida~9K0.47×
49Texas~10K0.46×
50California~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Chicago Transit Authority, United States
0.40×1.00×28.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Transit Authority audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Transit Authority audience
#·InterestCategoryAffinity×
01Chicago BlackhawksSports6.17×
02Chicago White SoxSports5.78×
03Monopoly (game)Games4.13×
04Tom HardyMovies & TV3.17×
05MotorboatCars & Mobility2.84×
06Chicago CubsSports2.50×
07Ryan GoslingMovies & TV2.46×
08Online newspaperNews2.21×
09Brad PittMovies & TV2.20×
10Public transportCars & Mobility2.12×
11FanaticsFashion & Accessoires2.09×
12Chicago BearsSports2.08×
13Rail transportTravel & Leisure2.04×
14Mineral waterFood & Beverages1.98×
15Non-alcoholic beverageFood & Beverages1.87×
16Internet celebrityInternet & Social Media1.78×
17Air pollutionHealth1.72×
18Microwave ovenHome & Garden1.62×
19Discount TireShopping1.58×
20Career developmentBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Transit Authority audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Transit Authority audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.84×
Convenience OrientationPREMIUM1.73×
IndividualismJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Transit Authority audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.50×
MindfulnessBALANCE0.54×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chicago Transit Authority's target market in United States?

Chicago Transit Authority's target market in United States covers an estimated 275,259 people, concentrated in Illinois and California.

02

What is the gender split and age of Chicago Transit Authority customers?

37.4% of the Chicago Transit Authority audience are female, 62.6% are male, with an average age of 36.3 years.

03

Which brands do Chicago Transit Authority fans like most?

Chicago Transit Authority fans show strongest brand affinity for Chicago White Sox (5.78×), Chicago Blackhawks (6.17×), and Online newspaper (2.21×) over the country average.

04

Where do Chicago Transit Authority fans live in United States?

Chicago Transit Authority fans in United States are most concentrated in Illinois (reach ~200K), California (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Transit Authority fans also like?

Beyond Chicago Transit Authority itself, the audience over-indexes on Chicago Blackhawks (6.17×), Online newspaper (2.21×), Chicago Cubs (2.5×), and Chicago Bears (2.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Public transport audiences in United States

See Chicago Transit Authority audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Transit Authority. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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