Chicago Transit Authority Audience in United States

Chicago Transit Authority logo

Chicago Transit Authority has an estimated audience of 278,580 people in United States. 37.4% are female, 62.6% are male, average age 36.3. Top regions: Illinois, California, Texas. Top brand affinities: Minnesota, Tuscany, Julio Cesar Chavez Jr., Atkins diet, Graham Greene.

The average Chicago Transit Authority fan in United States is 36.3 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Minnesota, Tuscany, Julio Cesar Chavez Jr., with strongest over-indexing on Minnesota (2.82× the country average). Demographically, the Chicago Transit Authority audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

Demographics of Chicago Transit Authority fans

Demographic split for Chicago Transit Authority audience in United States
MetricValue
Female37.4%
Male62.6%
Average age36.3
Estimated audience size278,580

Audience persona

The typical Chicago Transit Authority fan in United States is more male, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Chicago Transit Authority in United States
RegionReachAffinity
Illinois208,93626.99×
California10,0430.33×
Texas9,0650.38×
Indiana8,8831.75×
New York7,3090.47×
Florida7,0280.37×
Michigan5,9630.82×
Ohio5,5430.65×
Pennsylvania4,2310.45×
Wisconsin3,8910.93×
Georgia3,7700.44×
North Carolina3,2400.39×
Tennessee3,1380.56×
Missouri3,0230.67×
Virginia2,9270.43×
Massachusetts2,6710.49×
Washington2,5260.45×
New Jersey2,4570.35×
Minnesota2,2610.57×
Colorado2,2330.51×
Maryland2,1010.44×
Kentucky2,0300.58×
Arizona2,0260.36×
Louisiana1,6890.47×
Iowa1,5720.68×
Oregon1,5190.48×
South Carolina1,3810.33×
Alabama1,3480.35×
Kansas1,3280.6×
Oklahoma1,2380.4×
Arkansas1,0850.47×
Connecticut1,0680.38×
Nevada8810.33×
Nebraska8130.58×
Mississippi7910.34×
Utah7470.3×
Washington, District of Columbia7110.85×
New Mexico4650.33×
Maine3860.39×
New Hampshire3850.35×
West Virginia3550.27×
Hawaii3460.29×
Idaho3450.25×
Delaware3060.4×
Montana2920.38×
South Dakota2730.42×
Rhode Island2670.3×
North Dakota2650.46×
Alaska2240.38×
Vermont2050.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Transit Authority audience
BrandAffinityCategory
Minnesota2.82×Travel & Leisure
Tuscany6.38×Travel & Leisure
Julio Cesar Chavez Jr.3.19×Sports
Atkins diet1.75×Health
Graham Greene1.79×Literature
Chili con carne2.05×Food & Beverages
War on Terror1.81×Politics & Society
Bus Driver (video game)3.83×Games
Highland games1.64×Sports
ABC TV1.91×Movies & TV
Harry Potter and the Goblet of Fire1.67×Movies & TV
Nick Jr. (Australia)1.54×Kids & Family
Better Off Dead (film)1.66×Movies & TV
Asajj Ventress1.79×Movies & TV
JcrOffroad3.24×Shopping
JTB Corporation5.6×Business & Career
Cadillac Ranch1.58×Cars & Mobility
Intraocular lens2.1×Health
John Key2.6×Politics & Society
Iguala1.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Transit Authority audience
TraitClusterScore
Early Adopter MentalityPOWER1.75
Urban LifestyleOPEN1.37
Career OrientationPOWER1.27
IndividualismJOY1.21
Convenience OrientationPREMIUM1.21
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Chicago Transit Authority
CountryShare
United States88.3%
United Kingdom4.4%
Canada3.2%

See Chicago Transit Authority audiences in other countries

More Public transport audiences in United States

Frequently asked questions

How many fans does Chicago Transit Authority have in United States?

Chicago Transit Authority has an estimated audience of 278,580 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chicago Transit Authority fans?

37.4% of Chicago Transit Authority fans are female, 62.6% are male, with an average age of 36.3 years.

Which brands do Chicago Transit Authority fans like most?

Chicago Transit Authority fans show strongest brand affinity for Minnesota (2.82×), Tuscany (6.38×), and Julio Cesar Chavez Jr. (3.19×) over the country average.

Where do Chicago Transit Authority fans live in United States?

Chicago Transit Authority fans in United States are most concentrated in Illinois (reach 208,936), California (reach 10,043), and Texas (reach 9,065). These three regions account for the largest share of the active audience.

What other brands do Chicago Transit Authority fans also like?

Beyond Chicago Transit Authority itself, the audience over-indexes on Tuscany (6.38×), Julio Cesar Chavez Jr. (3.19×), Atkins diet (1.75×), and Graham Greene (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Transit Authority. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.