Christian novel Audience in United States
Christian novel has an estimated audience of 559,549 people in United States. 85.7% are female, 14.3% are male, average age 50.6. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Whataburger.
The average Christian novel fan in United States is 50.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Christian novel audience skews more female with an average age of 50.6, and over-indexes on personality traits such as Spirituality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Christian novel fans
| Metric | Value |
|---|---|
| Female | 85.7% |
| Male | 14.3% |
| Average age | 50.6 |
| Estimated audience size | 559,549 |
Audience persona
The typical Christian novel fan in United States is more female, around 50.6 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 32,070 | 0.67× |
| California | 29,415 | 0.48× |
| Florida | 26,533 | 0.7× |
| North Carolina | 14,094 | 0.84× |
| Georgia | 12,732 | 0.74× |
| New York | 11,447 | 0.37× |
| Ohio | 11,029 | 0.64× |
| Louisiana | 10,728 | 1.49× |
| Virginia | 10,283 | 0.75× |
| Illinois | 9,598 | 0.51× |
| Pennsylvania | 9,043 | 0.48× |
| Tennessee | 8,954 | 0.8× |
| Indiana | 8,120 | 0.79× |
| Michigan | 7,735 | 0.53× |
| South Carolina | 7,501 | 0.89× |
| Washington | 7,285 | 0.65× |
| Arizona | 6,932 | 0.61× |
| Missouri | 6,816 | 0.76× |
| Alabama | 6,168 | 0.79× |
| Oklahoma | 5,858 | 0.94× |
| Kentucky | 5,462 | 0.78× |
| Arkansas | 5,044 | 1.09× |
| Maryland | 5,002 | 0.52× |
| New Jersey | 4,990 | 0.35× |
| Colorado | 4,700 | 0.53× |
| Oregon | 4,628 | 0.72× |
| Mississippi | 4,613 | 1× |
| Minnesota | 4,435 | 0.55× |
| Wisconsin | 3,971 | 0.47× |
| Massachusetts | 3,731 | 0.34× |
| Kansas | 3,518 | 0.8× |
| West Virginia | 3,516 | 1.35× |
| Alaska | 3,508 | 2.93× |
| Idaho | 3,246 | 1.16× |
| Hawaii | 3,101 | 1.29× |
| Iowa | 3,083 | 0.67× |
| Nebraska | 3,073 | 1.1× |
| Connecticut | 3,068 | 0.55× |
| Montana | 3,058 | 1.97× |
| Nevada | 3,047 | 0.56× |
| South Dakota | 3,019 | 2.33× |
| North Dakota | 2,939 | 2.56× |
| New Hampshire | 2,897 | 1.31× |
| Wyoming | 2,844 | 3.43× |
| New Mexico | 2,822 | 1.01× |
| Rhode Island | 2,797 | 1.57× |
| Maine | 2,795 | 1.39× |
| Utah | 2,760 | 0.55× |
| Delaware | 2,505 | 1.62× |
| Washington, District of Columbia | 1,809 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.65× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| Whataburger | 1.64× | Food & Beverages |
| Pillow | 1.7× | Home & Garden |
| Eurail | 16.57× | Cars & Mobility |
| Goop | 3.8× | Internet & Social Media |
| Jingoism | 1.52× | Politics & Society |
| Historic site | 2.93× | Arts & Culture |
| Parral, Chihuahua | 9.01× | Travel & Leisure |
| Home staging | 3.09× | Home & Garden |
| Fairy godmother | 4.24× | Literature |
| Grace Slick | 4.79× | Music & Radio |
| JDSU | 1.56× | Business & Career |
| Governor of Michigan | 3.76× | Politics & Society |
| Vocal harmony | 2.17× | Music & Radio |
| headspace | 4.44× | Health |
| Grinch | 1.9× | Movies & TV |
| Hibachi | 3.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.6 |
| Creativity | OPEN | 1.3 |
| Tradition | CONSERVATISM | 1.29 |
| Family Orientation | CONSERVATISM | 1.29 |
| Mindfulness | BALANCE | 1.24 |
| Community Orientation | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.2% |
| Canada | 4.0% |
| Australia | 3.8% |
See Christian novel audiences in other countries
More Literary genre audiences in United States
- Humour (92,545,358)
- Fiction books (52,674,370)
- Comic book (39,892,628)
- Satire (35,868,378)
- Manga (33,429,509)
Frequently asked questions
How many fans does Christian novel have in United States?
Christian novel has an estimated audience of 559,549 people in United States, concentrated in Texas and California.
What is the gender split and age of Christian novel fans?
85.7% of Christian novel fans are female, 14.3% are male, with an average age of 50.6 years.
Which brands do Christian novel fans like most?
Christian novel fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.
Where do Christian novel fans live in United States?
Christian novel fans in United States are most concentrated in Texas (reach 32,070), California (reach 29,415), and Florida (reach 26,533). These three regions account for the largest share of the active audience.
What other brands do Christian novel fans also like?
Beyond Christian novel itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), The Historian (16.48×), and Whataburger (1.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Christian novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.