Claudius Audience in United States

Claudius logo

Claudius has an estimated audience of 335,443 people in United States. 61.4% are female, 38.6% are male, average age 34.4. Top regions: California, Texas, New Jersey. Top brand affinities: Minnesota, Combat sport, Panama, Bank account, Penn & Teller.

The average Claudius fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Minnesota, Combat sport, Panama, with strongest over-indexing on Minnesota (2.02× the country average). Demographically, the Claudius audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Claudius fans

Demographic split for Claudius audience in United States
MetricValue
Female61.4%
Male38.6%
Average age34.4
Estimated audience size335,443

Audience persona

The typical Claudius fan in United States is more female, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Claudius in United States
RegionReachAffinity
California34,8350.94×
Texas26,4060.92×
New Jersey25,3122.97×
Florida22,3570.98×
New York21,0111.12×
Pennsylvania11,6251.03×
Ohio10,7721.04×
Illinois10,4230.93×
Virginia9,9771.22×
Georgia9,9460.96×
North Carolina9,6330.95×
Michigan8,6960.99×
Washington7,3621.09×
Massachusetts7,1551.08×
Tennessee6,6560.99×
Maryland6,1651.07×
Arizona5,8500.85×
Indiana5,6700.93×
Missouri5,3120.98×
Colorado4,9360.93×
Minnesota4,6890.98×
Alabama4,6580.99×
South Carolina4,4060.87×
Louisiana4,3861.01×
Oregon4,1451.08×
Wisconsin4,1060.81×
Oklahoma4,0741.09×
Kentucky3,9500.94×
Connecticut3,6971.1×
Utah2,7470.91×
Mississippi2,5710.93×
Kansas2,5690.97×
Arkansas2,4070.87×
Nevada2,2480.69×
Iowa2,0870.76×
West Virginia1,6921.08×
New Hampshire1,5121.14×
New Mexico1,4730.88×
Idaho1,3510.8×
Nebraska1,3420.8×
Washington, District of Columbia1,3281.32×
Rhode Island1,2551.18×
Maine1,1170.93×
Hawaii1,1130.77×
Montana9731.05×
Delaware7150.77×
Alaska6300.88×
Vermont5840.99×
North Dakota5750.84×
South Dakota4920.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Claudius audience
BrandAffinityCategory
Minnesota2.02×Travel & Leisure
Combat sport1.52×Sports
Panama2.95×Travel & Leisure
Bank account1.9×Business & Career
Penn & Teller5.52×Movies & TV
Mothercare1.83×Kids & Family
JTV (Indonesia)
Sears1.91×Shopping
Mad About You4.96×Movies & TV
Dental hygienist2.4×Health
Isabela (province)4.87×
Cachorro1.57×Pets & Animals
Toros de Tijuana7.48×Sports
Tierra Cali2.15×Travel & Leisure
Grand Prairie, Texas2.11×Travel & Leisure
Lebanese cuisine2.07×Food & Beverages
Warning sign2.79×Cars & Mobility
Kingdom of Judah1.7×Politics & Society
Julius Caesar (play)1.5×
War on Terror1.57×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Claudius audience
TraitClusterScore
ExtroversionTHRILL1.37
Risk AppetiteTHRILL1.33
TravellingTHRILL1.27
Urban LifestyleOPEN1.25
Design AffinityPREMIUM1.25
LGBTQ+ IdentityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Claudius
CountryShare
Japan36.0%
Italy20.4%
South Korea6.9%

See Claudius audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Claudius have in United States?

Claudius has an estimated audience of 335,443 people in United States, concentrated in California and Texas.

What is the gender split and age of Claudius fans?

61.4% of Claudius fans are female, 38.6% are male, with an average age of 34.4 years.

Which brands do Claudius fans like most?

Claudius fans show strongest brand affinity for Minnesota (2.02×), Combat sport (1.52×), and Panama (2.95×) over the country average.

Where do Claudius fans live in United States?

Claudius fans in United States are most concentrated in California (reach 34,835), Texas (reach 26,406), and New Jersey (reach 25,312). These three regions account for the largest share of the active audience.

What other brands do Claudius fans also like?

Beyond Claudius itself, the audience over-indexes on Combat sport (1.52×), Panama (2.95×), Bank account (1.9×), and Penn & Teller (5.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Claudius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.