CNN Breaking News Audience in United States

CNN Breaking News logo

CNN Breaking News has an estimated audience of 4,436,660 people in United States. 64.6% are female, 35.4% are male, average age 40.1. Top regions: California, Florida, New York. Top brand affinities: Pillow, Natural rubber, Litter box, Goop, Israel.

The average CNN Breaking News fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Pillow, Natural rubber, Litter box, with strongest over-indexing on Pillow (1.85× the country average). Demographically, the CNN Breaking News audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of CNN Breaking News fans

Demographic split for CNN Breaking News audience in United States
MetricValue
Female64.6%
Male35.4%
Average age40.1
Estimated audience size4,436,660

Audience persona

The typical CNN Breaking News fan in United States is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for CNN Breaking News in United States
RegionReachAffinity
California355,7620.73×
Florida310,6441.03×
New York219,1350.88×
Texas208,1870.55×
Pennsylvania178,2871.19×
Virginia155,2421.44×
Arizona150,9231.67×
Ohio139,3661.02×
North Carolina134,6821.01×
Washington128,1541.44×
Michigan108,5260.94×
Illinois105,0560.71×
Oregon96,3321.89×
Georgia96,0400.7×
Minnesota89,9411.41×
Massachusetts82,9420.95×
New Jersey82,9020.73×
Wisconsin80,5631.21×
Maryland67,4130.88×
Colorado65,9950.94×
New Mexico65,4412.94×
South Carolina63,7680.96×
Tennessee60,5860.68×
Indiana58,7760.73×
Missouri54,9730.77×
Connecticut48,7631.1×
Maine45,2422.85×
Iowa39,0121.07×
Alabama37,9270.61×
Louisiana33,7690.59×
Nevada32,7840.76×
Kansas31,8680.91×
Kentucky30,5310.55×
Oklahoma22,6140.46×
Montana21,3261.73×
Arkansas21,1700.58×
Utah20,6240.52×
Idaho19,5640.88×
New Hampshire18,5531.06×
Mississippi17,1570.47×
Hawaii16,7130.88×
West Virginia15,0720.73×
Nebraska15,0420.68×
Vermont14,6841.89×
Delaware14,5771.19×
Rhode Island10,6430.75×
Washington, District of Columbia8,0960.61×
South Dakota7,8270.76×
Alaska7,1760.76×
North Dakota5,2980.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CNN Breaking News audience
BrandAffinityCategory
Pillow1.85×Home & Garden
Natural rubber1.74×Cars & Mobility
Litter box1.6×Pets & Animals
Goop4.04×Internet & Social Media
Israel1.57×Travel & Leisure
Governor of Michigan5.09×Politics & Society
Grinch2.58×Movies & TV
Fairy godmother4.47×Literature
Wok3.81×Food & Beverages
Historic site2.21×Arts & Culture
Google Home3.25×Technology & Electronics
Hibachi3.95×Food & Beverages
Vocal harmony2.23×Music & Radio
headspace4.52×Health
Grace Slick4.13×Music & Radio
Hipster4.53×Politics & Society
Noodle (Gorillaz)1.64×Music & Radio
Cherish (group)4.74×Music & Radio
Home staging2.28×Home & Garden
Jeep Wagoneer2.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CNN Breaking News audience
TraitClusterScore
SustainabilityBALANCE1.66
Urban LifestyleOPEN1.51
IndividualismJOY1.34
Risk AppetiteTHRILL1.33
ExtroversionTHRILL1.3
PatriotismCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for CNN Breaking News
CountryShare
United States43.3%
Canada32.9%
Australia2.3%

See CNN Breaking News audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does CNN Breaking News have in United States?

CNN Breaking News has an estimated audience of 4,436,660 people in United States, concentrated in California and Florida.

What is the gender split and age of CNN Breaking News fans?

64.6% of CNN Breaking News fans are female, 35.4% are male, with an average age of 40.1 years.

Which brands do CNN Breaking News fans like most?

CNN Breaking News fans show strongest brand affinity for Pillow (1.85×), Natural rubber (1.74×), and Litter box (1.6×) over the country average.

Where do CNN Breaking News fans live in United States?

CNN Breaking News fans in United States are most concentrated in California (reach 355,762), Florida (reach 310,644), and New York (reach 219,135). These three regions account for the largest share of the active audience.

What other brands do CNN Breaking News fans also like?

Beyond CNN Breaking News itself, the audience over-indexes on Natural rubber (1.74×), Litter box (1.6×), Goop (4.04×), and Israel (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CNN Breaking News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.