Rascasse Audience Intelligence

CNN Breaking News Audience in United States

A data profile of the people who buy, follow and care about CNN Breaking News in United States — modelled from more than twelve digital signal sources. CNN Breaking News has an estimated audience of 4,549,162 people in United States.

#11among TV show in United States#238among Movie / TV Show / Series in United States#763in Movies & TV

The average CNN Breaking News fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Breaking news, Weather forecasting, Apple TV, with strongest over-indexing on Breaking news (3.2× the country average).

Demographically, the CNN Breaking News audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CNN Breaking News fan in United States is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Breaking news.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CNN Breaking News profile in United States.

Audience size
4.5M
in United States
Gender
64.6%♀
35.4% male
Age
40.1
average years
Country rank
#7245
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of CNN Breaking News viewers

64.6% are female, 35.4% are male, average age 40.1.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for CNN Breaking News audience in United States
MetricValue
Female64.6%
Male35.4%
Average age40.1
Estimated audience size4,549,162
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the CNN Breaking News audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3925%
40-4926%
50+16%
Fig. 04

Worldwide distribution

43.5%

of the worldwide CNN Breaking News audience comes from United States.

Worldwide audience distribution share by country for CNN Breaking News
CountryShare
United States43.5%
Canada32.7%
Australia2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CNN Breaking News audience in United States is strongest.

Fig. 05

Top regions by affinity

CNN Breaking News fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~70K3.01×
02Maine~50K2.89×
03Vermont~20K1.96×
04Oregon~100K1.87×
05Montana~20K1.77×
06Arizona~100K1.64×
07Virginia~100K1.39×
08Washington~100K1.39×
09Minnesota~90K1.38×
10Delaware~10K1.22×
11Wisconsin~80K1.19×
12Pennsylvania~200K1.16×
13Connecticut~50K1.09×
14New Hampshire~20K1.09×
15Iowa~40K1.08×
16Florida~300K1.01×
17Ohio~100K0.99×
18North Carolina~100K0.96×
19South Carolina~60K0.94×
20Massachusetts~80K0.92×
21Colorado~60K0.92×
22Michigan~100K0.91×
23Kansas~30K0.90×
24Idaho~20K0.90×
25Hawaii~20K0.89×
26Maryland~70K0.88×
27New York~200K0.84×
28Alaska~8K0.83×
29South Dakota~8K0.82×
30Rhode Island~10K0.79×
31West Virginia~20K0.78×
32Missouri~50K0.76×
33Nevada~30K0.76×
34New Jersey~80K0.71×
35Indiana~60K0.70×
36California~300K0.69×
37Nebraska~20K0.69×
38Illinois~100K0.68×
39Georgia~90K0.68×
40Tennessee~60K0.67×
41North Dakota~6K0.66×
42Washington, District of Columbia~8K0.64×
43Alabama~40K0.62×
44Louisiana~30K0.60×
45Arkansas~20K0.60×
46Kentucky~30K0.55×
47Utah~20K0.52×
48Texas~200K0.51×
49Mississippi~20K0.51×
50Oklahoma~20K0.47×
Fig. 06

Affinity by region

Affinity by region — CNN Breaking News, United States
0.47×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CNN Breaking News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CNN Breaking News audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden6.18×
02Sustainable energyHome & Garden5.08×
03Apple TVMovies & TV4.97×
04QVCMovies & TV4.87×
05Renewable energyBusiness & Career4.48×
06FedExBusiness & Career3.48×
07Discount storesShopping3.24×
08Breaking newsMovies & TV3.20×
09Microwave ovenHome & Garden2.97×
10Solar energyHome & Garden2.84×
11Mortgage loansBusiness & Career2.65×
12TMZInternet & Social Media2.61×
13Shopping mallsShopping2.32×
14TV talkshowsMovies & TV2.22×
15Pizza HutFood & Beverages2.06×
16CNNMovies & TV1.95×
17PinterestInternet & Social Media1.91×
18AirbnbTravel & Leisure1.86×
19McDonald'sFood & Beverages1.74×
20FurnitureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CNN Breaking News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CNN Breaking News audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.97×
Convenience OrientationPREMIUM1.96×
PatriotismCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CNN Breaking News audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.83×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CNN Breaking News have in United States?

CNN Breaking News has an estimated audience of 4,549,162 people in United States, concentrated in California and Florida.

02

What is the gender split and age of CNN Breaking News viewers?

64.6% of CNN Breaking News fans are female, 35.4% are male, with an average age of 40.1 years.

03

Which brands do CNN Breaking News fans like most?

CNN Breaking News fans show strongest brand affinity for Breaking news (3.2×), Weather forecasting (6.18×), and Apple TV (4.97×) over the country average.

04

Where do CNN Breaking News fans live in United States?

CNN Breaking News fans in United States are most concentrated in California (reach ~300K), Florida (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do CNN Breaking News fans also like?

Beyond CNN Breaking News itself, the audience over-indexes on Weather forecasting (6.18×), Apple TV (4.97×), Sustainable energy (5.08×), and Renewable energy (4.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for CNN Breaking News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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