Cold-pressed juice Audience in United States

Cold-pressed juice has an estimated audience of 416,218 people in United States. 78.9% are female, 21.1% are male, average age 36.8. Top brand affinities: Non-alcoholic beverage, Do it yourself (DIY), Organic food, Personal care, Nordstrom.

Top brand affinities include Non-alcoholic beverage, Do it yourself (DIY), Organic food, with strongest over-indexing on Non-alcoholic beverage (5.31× the country average). Demographically, the Cold-pressed juice audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Cold-pressed juice fans

Demographic split for Cold-pressed juice audience in United States
MetricValue
Female78.9%
Male21.1%
Average age36.8
Estimated audience size416,218

Audience persona

The typical Cold-pressed juice fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cold-pressed juice audience
BrandAffinityCategory
Non-alcoholic beverage5.31×Food & Beverages
Do it yourself (DIY)1.84×Home & Garden
Organic food2.21×Food & Beverages
Personal care2.24×Health
Nordstrom2.11×Shopping
Smoothie3.92×Food & Beverages
Natural skin care3.13×Beauty & Wellness
Local food2.44×Food & Beverages
Sephora1.95×Shopping
Skin care1.95×Beauty & Wellness
Urban Outfitters2.87×Shopping
Eyelash extensions2.84×Beauty & Wellness
Organic farming2.33×Food & Beverages
Veganism1.63×Food & Beverages
Hair conditioner2.65×Beauty & Wellness
Walgreens1.55×Shopping
Cocktail1.78×Food & Beverages
Makeup Tutorials2.59×Beauty & Wellness
Fragrances1.62×Beauty & Wellness
Anti-aging cream2.64×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cold-pressed juice audience
TraitClusterScore
IndulgenceJOY2.19
Design AffinityPREMIUM2.13
MindfulnessBALANCE2.06
Career OrientationPOWER1.91
Healthy LifestyleBALANCE1.84
Risk AppetiteTHRILL1.79

Worldwide distribution

Worldwide audience distribution share by country for Cold-pressed juice
CountryShare
United States35.3%
Canada13.2%
Hong Kong9.2%

See Cold-pressed juice audiences in other countries

More Beverage audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Cold-pressed juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.