Rascasse Audience Intelligence

Comerica Park Audience in United States

A data profile of the people who buy, follow and care about Comerica Park in United States — modelled from more than twelve digital signal sources. Comerica Park has an estimated audience of 1,073,837 people in United States.

#51among Stadium in United States#1997among POI in United States#2077in Sports

The average Comerica Park fan in United States is 39.9 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, California.

Top brand affinities include Detroit Tigers, Seattle Mariners, Milwaukee Brewers, with strongest over-indexing on Detroit Tigers (15.67× the country average).

Demographically, the Comerica Park audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Comerica Park fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Detroit Tigers.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comerica Park profile in United States.

Audience size
1.1M
in United States
Gender
41.2%♀
58.8% male
Age
39.9
average years
Country rank
#22593
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Comerica Park fans

41.2% are female, 58.8% are male, average age 39.9.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Comerica Park audience in United States
MetricValue
Female41.2%
Male58.8%
Average age39.9
Estimated audience size1,073,837
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Comerica Park audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

91.2%

of the worldwide Comerica Park audience comes from United States.

Worldwide audience distribution share by country for Comerica Park
CountryShare
United States91.2%
Canada5.6%
Mexico1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comerica Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Comerica Park fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~900K32.28×
02Ohio~60K1.56×
03Indiana~20K0.94×
04Illinois~30K0.82×
05Alaska~2K0.74×
06Vermont~1K0.72×
07North Dakota~2K0.71×
08South Dakota~2K0.70×
09Washington, District of Columbia~2K0.67×
10Wisconsin~10K0.66×
11Delaware~2K0.66×
12Montana~2K0.65×
13Rhode Island~2K0.62×
14West Virginia~3K0.61×
15New Hampshire~3K0.60×
16Maine~2K0.60×
17Washington~10K0.59×
18Hawaii~3K0.59×
19Nebraska~3K0.58×
20Pennsylvania~20K0.56×
21Kentucky~8K0.56×
22Idaho~3K0.56×
23Iowa~5K0.55×
24Mississippi~5K0.55×
25Kansas~5K0.54×
26New Mexico~3K0.54×
27Missouri~10K0.52×
28Minnesota~8K0.51×
29Connecticut~6K0.51×
30Arkansas~5K0.51×
31New York~30K0.48×
32Massachusetts~10K0.47×
33Maryland~9K0.47×
34Nevada~5K0.47×
35New Jersey~10K0.45×
36Virginia~10K0.45×
37Tennessee~10K0.45×
38Oklahoma~6K0.45×
39Arizona~10K0.44×
40Louisiana~6K0.44×
41Utah~5K0.44×
42Colorado~8K0.43×
43South Carolina~7K0.43×
44Oregon~6K0.43×
45Florida~30K0.41×
46Alabama~7K0.41×
47North Carolina~10K0.39×
48Georgia~10K0.38×
49California~40K0.35×
50Texas~30K0.34×
Fig. 06

Affinity by region

Affinity by region — Comerica Park, United States
0.34×1.00×32.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comerica Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comerica Park audience
#·InterestCategoryAffinity×
01Detroit TigersSports15.67×
02Seattle MarinersSports7.68×
03Milwaukee BrewersSports6.05×
04World SeriesSports5.80×
05Pittsburgh PiratesSports5.72×
06Detroit Red WingsSports4.79×
07Major League Baseball All-Star GameSports3.80×
08Aaron JudgeSports3.52×
09StadiumSports3.41×
10Minor League BaseballSports3.12×
11Boston Red SoxSports2.52×
12Aaron RodgersSports2.50×
13Atlanta BravesSports2.33×
14CBS SportsMovies & TV2.05×
15MLBSports2.02×
16New York YankeesSports1.88×
17NBA FinalsSports1.64×
18Scooby-DooMovies & TV1.58×
19Mixed martial artsSports1.54×
20PGA TourSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comerica Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comerica Park audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Career OrientationPOWER1.20×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comerica Park audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
CreativityOPEN0.85×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Comerica Park have in United States?

Comerica Park has an estimated audience of 1,073,837 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Comerica Park fans?

41.2% of Comerica Park fans are female, 58.8% are male, with an average age of 39.9 years.

03

Which brands do Comerica Park fans like most?

Comerica Park fans show strongest brand affinity for Detroit Tigers (15.67×), Seattle Mariners (7.68×), and Milwaukee Brewers (6.05×) over the country average.

04

Where do Comerica Park fans live in United States?

Comerica Park fans in United States are most concentrated in Michigan (reach ~900K), Ohio (reach ~60K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Comerica Park fans also like?

Beyond Comerica Park itself, the audience over-indexes on Seattle Mariners (7.68×), Milwaukee Brewers (6.05×), Pittsburgh Pirates (5.72×), and World Series (5.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Comerica Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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