Comerica Park Audience in United States

Comerica Park has an estimated audience of 1,100,069 people in United States. 40.3% are female, 59.7% are male, average age 37.9. Top regions: Michigan, Ohio, California. Top brand affinities: Detroit Tigers, Aaron Rodgers, Capital One, Google Maps, Kia Sportage.

The average Comerica Park fan in United States is 37.9 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, California. Top brand affinities include Detroit Tigers, Aaron Rodgers, Capital One, with strongest over-indexing on Detroit Tigers (11.79× the country average). Demographically, the Comerica Park audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Comerica Park fans

Demographic split for Comerica Park audience in United States
MetricValue
Female40.3%
Male59.7%
Average age37.9
Estimated audience size1,100,069

Audience persona

The typical Comerica Park fan in United States is more male, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for Comerica Park in United States
RegionReachAffinity
Michigan745,47925.92×
Ohio66,4701.96×
California54,5520.45×
Texas40,3240.43×
Florida37,4500.5×
Illinois37,4451.02×
New York37,3600.61×
Pennsylvania27,1300.73×
Indiana23,5541.17×
New Jersey15,2760.55×
North Carolina14,8770.45×
Georgia14,2430.42×
Virginia14,2380.53×
Wisconsin12,9340.78×
Massachusetts11,6630.54×
Missouri10,4740.59×
Maryland10,2790.54×
Arizona10,2400.46×
Tennessee10,1430.46×
Minnesota9,5230.6×
Washington8,8700.4×
Kentucky8,4370.61×
Colorado7,7890.45×
South Carolina6,6090.4×
Connecticut5,9300.54×
Iowa4,8410.53×
Nevada4,6830.44×
Kansas4,5700.53×
Alabama4,5370.3×
Oregon4,2650.34×
Louisiana4,1270.29×
Oklahoma3,6510.3×
Utah3,1500.32×
Nebraska2,8480.52×
Arkansas2,6950.3×
Mississippi2,3750.26×
Washington, District of Columbia2,3750.72×
West Virginia2,1720.42×
New Hampshire1,9640.45×
New Mexico1,6220.29×
Idaho1,5880.29×
Delaware1,5050.5×
Maine1,4630.37×
Hawaii1,4370.3×
Rhode Island1,2720.36×
Montana1,0760.35×
South Dakota9590.38×
North Dakota8580.38×
Vermont7790.4×
Alaska5420.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comerica Park audience
BrandAffinityCategory
Detroit Tigers11.79×Sports
Aaron Rodgers9.69×Sports
Capital One5.03×Business & Career
Google Maps4.23×Internet & Social Media
Kia Sportage21.63×Cars & Mobility
Seattle Mariners6.15×Sports
CarGurus4.25×Cars & Mobility
Luka Dončić7.76×Sports
Yankee Stadium19.59×Sports
Milwaukee Brewers5.41×Sports
Indeed.com2.62×Business & Career
Bruce Willis4.46×Movies & TV
Circle K4.02×Shopping
Honda HR-V14.61×Cars & Mobility
AccuWeather3.56×Home & Garden
Los Angeles Dodgers3.88×Sports
MLB2.12×Sports
Beetlejuice2.57×Movies & TV
Enterprise Rent-A-Car3.2×Cars & Mobility
Livemusic2.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comerica Park audience
TraitClusterScore
Sports ActivityPOWER1.08
Risk AppetiteTHRILL1.02
LGBTQ+ IdentityOPEN1.01
ExtroversionTHRILL1.01
Social Media UsageJOY1
Early Adopter MentalityPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for Comerica Park
CountryShare
United States92.4%
Canada4.5%
Mexico0.8%

See Comerica Park audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Comerica Park have in United States?

Comerica Park has an estimated audience of 1,100,069 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Comerica Park fans?

40.3% of Comerica Park fans are female, 59.7% are male, with an average age of 37.9 years.

Which brands do Comerica Park fans like most?

Comerica Park fans show strongest brand affinity for Detroit Tigers (11.79×), Aaron Rodgers (9.69×), and Capital One (5.03×) over the country average.

Where do Comerica Park fans live in United States?

Comerica Park fans in United States are most concentrated in Michigan (reach 745,479), Ohio (reach 66,470), and California (reach 54,552). These three regions account for the largest share of the active audience.

What other brands do Comerica Park fans also like?

Beyond Comerica Park itself, the audience over-indexes on Aaron Rodgers (9.69×), Capital One (5.03×), Google Maps (4.23×), and Kia Sportage (21.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Comerica Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.