Connor Bedard Audience in United States

Connor Bedard logo

Connor Bedard has an estimated audience of 1,707,495 people in United States. 35.7% are female, 64.3% are male, average age 37.2. Top regions: Illinois, California, New York. Top brand affinities: Tuscany, Minnesota, Alaska, Elsword, Nebraska.

The average Connor Bedard fan in United States is 37.2 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, New York. Top brand affinities include Tuscany, Minnesota, Alaska, with strongest over-indexing on Tuscany (32.42× the country average). Demographically, the Connor Bedard audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Sports Activity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Connor Bedard fans

Demographic split for Connor Bedard audience in United States
MetricValue
Female35.7%
Male64.3%
Average age37.2
Estimated audience size1,707,495

Audience persona

The typical Connor Bedard fan in United States is more male, around 37.2 years old, with strong Sports Activity tendencies and a notable affinity for Tuscany.

Top regions in United States

Top regions ranked by reach for Connor Bedard in United States
RegionReachAffinity
Illinois261,4684.6×
California111,9940.6×
New York99,4871.04×
Florida84,0860.73×
Texas68,5070.47×
Pennsylvania67,6661.18×
Michigan62,7861.41×
Massachusetts60,7581.81×
Minnesota52,8562.16×
Ohio44,8700.85×
Indiana42,9941.38×
Wisconsin41,9051.63×
New Jersey39,7200.91×
North Carolina35,9490.7×
Missouri33,5581.22×
Arizona33,2850.95×
Colorado31,2921.16×
Virginia27,5770.66×
Washington26,5100.77×
Georgia24,0550.46×
Tennessee23,2370.68×
Connecticut20,2371.18×
Maryland16,8510.57×
Iowa16,1991.15×
Nevada14,7900.9×
South Carolina14,0170.55×
Utah12,4590.81×
Alabama12,3250.52×
New Hampshire11,8171.76×
Kentucky10,9760.51×
Oregon9,9250.51×
North Dakota8,6862.48×
Louisiana8,4550.38×
Maine8,4261.38×
Oklahoma7,9490.42×
Kansas7,7540.58×
Nebraska6,6270.77×
Rhode Island6,5661.21×
Alaska5,9081.62×
Arkansas5,7300.41×
Idaho5,5750.65×
Montana4,7561×
Mississippi4,4250.31×
Vermont4,1261.38×
Washington, District of Columbia4,1120.8×
West Virginia3,8350.48×
South Dakota3,8040.96×
Hawaii3,6230.49×
New Mexico3,1820.37×
Delaware2,8340.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Connor Bedard audience
BrandAffinityCategory
Tuscany32.42×Travel & Leisure
Minnesota4.47×Travel & Leisure
Alaska3.83×Travel & Leisure
Elsword26.13×Games
Nebraska4.11×Travel & Leisure
Pro-Ject4.98×Music & Radio
Sinaloa4.25×Travel & Leisure
Google Analytics4.83×Internet & Social Media
Justice2.71×Politics & Society
Goop4.2×Internet & Social Media
Sailor3.61×Travel & Leisure
Rajasthan12.08×Travel & Leisure
Kerala4.77×Travel & Leisure
Wok4×Food & Beverages
Governor of Michigan4.28×Politics & Society
Grinch2.29×Movies & TV
JDSU1.7×Business & Career
Vocal harmony2.46×Music & Radio
UK garage2.93×Music & Radio
Google Home3.46×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Connor Bedard audience
TraitClusterScore
Sports ActivityPOWER1.16
ExtroversionTHRILL1.13
Early Adopter MentalityPOWER1.13
Risk AppetiteTHRILL1.12
TraditionCONSERVATISM1.08
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Connor Bedard
CountryShare
United States46.0%
Canada40.6%
Sweden1.7%

See Connor Bedard audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Connor Bedard have in United States?

Connor Bedard has an estimated audience of 1,707,495 people in United States, concentrated in Illinois and California.

What is the gender split and age of Connor Bedard fans?

35.7% of Connor Bedard fans are female, 64.3% are male, with an average age of 37.2 years.

Which brands do Connor Bedard fans like most?

Connor Bedard fans show strongest brand affinity for Tuscany (32.42×), Minnesota (4.47×), and Alaska (3.83×) over the country average.

Where do Connor Bedard fans live in United States?

Connor Bedard fans in United States are most concentrated in Illinois (reach 261,468), California (reach 111,994), and New York (reach 99,487). These three regions account for the largest share of the active audience.

What other brands do Connor Bedard fans also like?

Beyond Connor Bedard itself, the audience over-indexes on Minnesota (4.47×), Alaska (3.83×), Elsword (26.13×), and Nebraska (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Connor Bedard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.