Rascasse Audience Intelligence

Coors Field Audience in United States

A data profile of the people who buy, follow and care about Coors Field in United States — modelled from more than twelve digital signal sources. Coors Field has an estimated audience of 2,829,962 people in United States.

#21among Stadium in United States#806among POI in United States#954in Sports

The average Coors Field fan in United States is 40.4 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include MLB, Seattle Mariners, Colorado Rockies, with strongest over-indexing on MLB (2.23× the country average).

Demographically, the Coors Field audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coors Field fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for MLB.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coors Field profile in United States.

Audience size
2.8M
in United States
Gender
41.2%♀
58.8% male
Age
40.4
average years
Country rank
#10793
POI in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coors Field fans

41.2% are female, 58.8% are male, average age 40.4.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Coors Field audience in United States
MetricValue
Female41.2%
Male58.8%
Average age40.4
Estimated audience size2,829,962
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Coors Field audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Coors Field audience comes from United States.

Worldwide audience distribution share by country for Coors Field
CountryShare
United States97.3%
Canada1.0%
Japan0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coors Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Coors Field fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~800K29.92×
02Wyoming~8K3.34×
03New Mexico~10K1.32×
04Nebraska~10K1.17×
05Montana~5K1.05×
06South Dakota~4K1.05×
07Utah~10K0.79×
08Kansas~10K0.75×
09Delaware~3K0.70×
10North Dakota~2K0.70×
11Idaho~5K0.61×
12Alaska~2K0.60×
13Iowa~8K0.58×
14Rhode Island~3K0.50×
15West Virginia~4K0.49×
16Washington, District of Columbia~2K0.49×
17Arizona~20K0.47×
18Hawaii~3K0.47×
19New Hampshire~3K0.47×
20Maine~3K0.47×
21Nevada~7K0.45×
22Missouri~10K0.44×
23Wisconsin~10K0.44×
24Oklahoma~8K0.44×
25Mississippi~6K0.42×
26Arkansas~6K0.41×
27Illinois~20K0.40×
28Minnesota~10K0.40×
29California~70K0.39×
30Oregon~7K0.38×
31Connecticut~6K0.38×
32Washington~10K0.37×
33Pennsylvania~20K0.35×
34Louisiana~7K0.35×
35Kentucky~7K0.35×
36Texas~50K0.34×
37Massachusetts~10K0.34×
38Maryland~10K0.34×
39Ohio~20K0.33×
40Tennessee~10K0.32×
41Indiana~10K0.32×
42South Carolina~8K0.32×
43Alabama~7K0.32×
44New Jersey~10K0.30×
45Virginia~10K0.30×
46Georgia~10K0.28×
47North Carolina~10K0.28×
48New York~20K0.27×
49Michigan~10K0.27×
50Florida~30K0.25×
Fig. 06

Affinity by region

Affinity by region — Coors Field, United States
0.25×1.00×29.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coors Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coors Field audience
#·InterestCategoryAffinity×
01Colorado RockiesSports6.54×
02StadiumSports3.89×
03Seattle MarinersSports3.61×
04World SeriesSports3.59×
05Major League Baseball All-Star GameSports3.50×
06Aaron JudgeSports3.14×
07Minor League BaseballSports3.01×
08Boston Red SoxSports2.80×
09MLBSports2.23×
10MLB.comSports2.21×
11Aaron RodgersSports2.03×
12New York YankeesSports1.95×
13CBS SportsMovies & TV1.81×
14Detroit TigersSports1.75×
15Anime conventionLiterature1.73×
16Scooby-DooMovies & TV1.68×
17Las VegasTravel & Leisure1.56×
18NBA FinalsSports1.55×
19PGA TourSports1.54×
20High schoolBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coors Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coors Field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
Career OrientationPOWER1.15×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coors Field audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.83×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coors Field have in United States?

Coors Field has an estimated audience of 2,829,962 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Coors Field fans?

41.2% of Coors Field fans are female, 58.8% are male, with an average age of 40.4 years.

03

Which brands do Coors Field fans like most?

Coors Field fans show strongest brand affinity for MLB (2.23×), Seattle Mariners (3.61×), and Colorado Rockies (6.54×) over the country average.

04

Where do Coors Field fans live in United States?

Coors Field fans in United States are most concentrated in Colorado (reach ~800K), California (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Coors Field fans also like?

Beyond Coors Field itself, the audience over-indexes on Seattle Mariners (3.61×), Colorado Rockies (6.54×), Major League Baseball All-Star Game (3.5×), and Stadium (3.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Coors Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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