Coors Field Audience in United States

Coors Field logo

Coors Field has an estimated audience of 1,522,758 people in United States. 40.9% are female, 59.1% are male, average age 37.1. Top regions: Colorado, California, Texas. Top brand affinities: Kia Sportage, Los Angeles Dodgers, Aaron Rodgers, MLB, Honda HR-V.

The average Coors Field fan in United States is 37.1 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Kia Sportage, Los Angeles Dodgers, Aaron Rodgers, with strongest over-indexing on Kia Sportage (22.35× the country average). Demographically, the Coors Field audience skews more male with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Coors Field fans

Demographic split for Coors Field audience in United States
MetricValue
Female40.9%
Male59.1%
Average age37.1
Estimated audience size1,522,758

Audience persona

The typical Coors Field fan in United States is more male, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Coors Field in United States
RegionReachAffinity
Colorado507,03221.13×
California89,2650.53×
Texas59,9130.46×
Florida32,9090.32×
New York30,2030.35×
Illinois26,3620.52×
Pennsylvania23,2820.45×
Ohio19,3620.41×
Arizona18,6330.6×
Georgia15,7130.33×
North Carolina14,8920.33×
Washington14,6140.48×
New Jersey14,0810.36×
Utah13,8631.02×
Virginia13,5580.37×
Missouri13,3480.54×
New Mexico13,0271.71×
Massachusetts12,4870.42×
Wisconsin11,9950.52×
Michigan11,5490.29×
Kansas11,4820.96×
Nebraska11,0891.45×
Maryland10,6310.41×
Minnesota10,5600.48×
Tennessee10,5100.34×
Indiana9,9970.36×
Wyoming9,8894.38×
Iowa8,6800.69×
Oklahoma8,2620.49×
Nevada8,1040.55×
Oregon7,3460.42×
South Carolina7,0950.31×
Kentucky6,4140.34×
Connecticut6,2310.41×
Louisiana6,1740.31×
Alabama6,0470.28×
Montana5,7481.36×
Idaho5,2300.68×
Arkansas4,5830.37×
South Dakota4,4871.27×
Mississippi2,7330.22×
North Dakota2,3290.74×
Hawaii2,3150.35×
Washington, District of Columbia2,1790.48×
New Hampshire2,0870.35×
West Virginia1,8650.26×
Rhode Island1,6480.34×
Maine1,5740.29×
Delaware1,4760.35×
Vermont9370.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coors Field audience
BrandAffinityCategory
Kia Sportage22.35×Cars & Mobility
Los Angeles Dodgers4.29×Sports
Aaron Rodgers3.8×Sports
MLB2.33×Sports
Honda HR-V15.15×Cars & Mobility
Google Maps2.21×Internet & Social Media
Capital One2.26×Business & Career
Scooby-Doo2.76×Movies & TV
Pre-school playgroup16.3×Kids & Family
FC Bayern Munich3.3×Sports
Livemusic2.5×Music & Radio
Houston Astros3.66×Sports
Eyebrow2.78×Beauty & Wellness
NBA Finals2.01×Sports
New York Yankees2.4×Sports
Jeep Grand Cherokee4.36×Cars & Mobility
Los Angeles Lakers2.07×Sports
Boston Red Sox3.19×Sports
Indeed.com1.59×Business & Career
High school2.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coors Field audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.09
Sports ActivityPOWER1.08
Risk AppetiteTHRILL1.05
Luxury OrientationPREMIUM1.04
Social Media UsageJOY1.02
ExtroversionTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Coors Field
CountryShare
United States95.5%
Canada1.7%
Japan0.5%

See Coors Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Coors Field have in United States?

Coors Field has an estimated audience of 1,522,758 people in United States, concentrated in Colorado and California.

What is the gender split and age of Coors Field fans?

40.9% of Coors Field fans are female, 59.1% are male, with an average age of 37.1 years.

Which brands do Coors Field fans like most?

Coors Field fans show strongest brand affinity for Kia Sportage (22.35×), Los Angeles Dodgers (4.29×), and Aaron Rodgers (3.8×) over the country average.

Where do Coors Field fans live in United States?

Coors Field fans in United States are most concentrated in Colorado (reach 507,032), California (reach 89,265), and Texas (reach 59,913). These three regions account for the largest share of the active audience.

What other brands do Coors Field fans also like?

Beyond Coors Field itself, the audience over-indexes on Los Angeles Dodgers (4.29×), Aaron Rodgers (3.8×), MLB (2.33×), and Honda HR-V (15.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coors Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.