Cumberland River Audience in United States

Cumberland River logo

Cumberland River has an estimated audience of 940,300 people in United States. 62.0% are female, 38.0% are male, average age 42.3. Top regions: Tennessee, Kentucky, Missouri. Top brand affinities: Gauri Khan, ARCO, Acoustic music, Roy Wood, Jr., Overtone.

The average Cumberland River fan in United States is 42.3 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Kentucky, Missouri. Top brand affinities include Gauri Khan, ARCO, Acoustic music, with strongest over-indexing on Gauri Khan (18.55× the country average). Demographically, the Cumberland River audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Cumberland River fans

Demographic split for Cumberland River audience in United States
MetricValue
Female62.0%
Male38.0%
Average age42.3
Estimated audience size940,300

Audience persona

The typical Cumberland River fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Gauri Khan.

Top regions in United States

Top regions ranked by reach for Cumberland River in United States
RegionReachAffinity
Tennessee231,99612.3×
Kentucky84,4897.17×
Missouri52,7973.48×
California35,6920.35×
Texas34,3100.42×
Florida31,2730.49×
Alabama23,1341.76×
Ohio23,1210.8×
Georgia22,6820.78×
Indiana19,9181.16×
Illinois19,7410.63×
New York18,5560.35×
North Carolina17,4770.62×
Pennsylvania16,7720.53×
Virginia14,6840.64×
Michigan14,2240.58×
Arizona12,1390.63×
Maryland8,6410.53×
South Carolina8,4460.6×
Colorado8,2670.56×
Louisiana7,9570.66×
Mississippi7,7241×
Washington7,6980.41×
Wisconsin7,5460.53×
New Jersey7,2880.3×
Massachusetts7,2790.39×
Minnesota6,7420.5×
Arkansas5,7720.75×
Oklahoma5,4320.52×
Oregon4,5560.42×
Iowa4,4370.57×
West Virginia4,1500.95×
Kansas3,7390.5×
Connecticut3,5880.38×
Utah3,4170.41×
Nevada2,9150.32×
North Dakota2,5381.31×
Idaho2,2430.48×
Nebraska1,9600.42×
Washington, District of Columbia1,6140.57×
New Mexico1,4620.31×
Rhode Island1,4490.48×
Montana1,4090.54×
South Dakota1,3900.64×
Alaska1,3130.65×
New Hampshire1,2510.34×
Hawaii1,2500.31×
Maine1,0460.31×
Wyoming9820.7×
Vermont9500.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cumberland River audience
BrandAffinityCategory
Gauri Khan18.55×Movies & TV
ARCO1.63×Cars & Mobility
Acoustic music2.24×Music & Radio
Roy Wood, Jr.5.34×Movies & TV
Overtone3.17×Beauty & Wellness
Mackenzie Foy2.29×Fashion & Accessoires
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Nick Jr. (Australia)1.63×Kids & Family
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.13×Movies & TV
Hypothec1.85×Business & Career
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
Stealing Beauty2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cumberland River audience
TraitClusterScore
Design AffinityPREMIUM1.79
Family OrientationCONSERVATISM1.67
Risk AppetiteTHRILL1.66
Healthy LifestyleBALANCE1.53
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Cumberland River
CountryShare
United States99.8%
Germany0.1%
Italy0.0%

See Cumberland River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Cumberland River have in United States?

Cumberland River has an estimated audience of 940,300 people in United States, concentrated in Tennessee and Kentucky.

What is the gender split and age of Cumberland River fans?

62.0% of Cumberland River fans are female, 38.0% are male, with an average age of 42.3 years.

Which brands do Cumberland River fans like most?

Cumberland River fans show strongest brand affinity for Gauri Khan (18.55×), ARCO (1.63×), and Acoustic music (2.24×) over the country average.

Where do Cumberland River fans live in United States?

Cumberland River fans in United States are most concentrated in Tennessee (reach 231,996), Kentucky (reach 84,489), and Missouri (reach 52,797). These three regions account for the largest share of the active audience.

What other brands do Cumberland River fans also like?

Beyond Cumberland River itself, the audience over-indexes on ARCO (1.63×), Acoustic music (2.24×), Roy Wood, Jr. (5.34×), and Overtone (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cumberland River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.