Rascasse Audience Intelligence

Cumberland River Audience in United States

A data profile of the people who buy, follow and care about Cumberland River in United States — modelled from more than twelve digital signal sources. Cumberland River has an estimated audience of 940,300 people in United States.

#18among River in United States#2253among POI in United States#1852in Travel & Leisure

The average Cumberland River fan in United States is 42.3 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Kentucky, California.

Top brand affinities include Nashville Predators, Dolly Parton, Non-alcoholic beverage, with strongest over-indexing on Nashville Predators (23.9× the country average).

Demographically, the Cumberland River audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cumberland River fan in United States is more female, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Nashville Predators.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cumberland River profile in United States.

Audience size
940K
in United States
Gender
62.0%♀
38.0% male
Age
42.3
average years
Country rank
#24668
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cumberland River fans

62.0% are female, 38.0% are male, average age 42.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Cumberland River audience in United States
MetricValue
Female62.0%
Male38.0%
Average age42.3
Estimated audience size940,300
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Cumberland River audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Cumberland River audience comes from United States.

Worldwide audience distribution share by country for Cumberland River
CountryShare
United States99.8%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cumberland River audience in United States is strongest.

Fig. 05

Top regions by affinity

Cumberland River fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K12.77×
02Kentucky~80K6.97×
03Missouri~40K2.68×
04Alabama~20K1.42×
05Indiana~20K1.22×
06North Dakota~2K1.18×
07Mississippi~8K1.07×
08West Virginia~4K0.97×
09Alaska~2K0.94×
10Vermont~2K0.94×
11Montana~2K0.92×
12South Dakota~2K0.92×
13Arkansas~7K0.89×
14Rhode Island~3K0.87×
15Delaware~2K0.87×
16Maine~3K0.86×
17Hawaii~3K0.85×
18New Hampshire~3K0.85×
19Idaho~4K0.84×
20Washington, District of Columbia~2K0.84×
21Ohio~20K0.83×
22Georgia~20K0.82×
23New Mexico~4K0.82×
24Nebraska~4K0.82×
25Kansas~6K0.80×
26Louisiana~10K0.79×
27Iowa~6K0.79×
28Oklahoma~8K0.75×
29South Carolina~10K0.74×
30Utah~6K0.74×
31Connecticut~7K0.72×
32Nevada~7K0.72×
33Virginia~20K0.71×
34Wisconsin~10K0.71×
35Oregon~8K0.70×
36North Carolina~20K0.69×
37Maryland~10K0.69×
38Minnesota~9K0.69×
39Illinois~20K0.68×
40Arizona~10K0.68×
41Michigan~20K0.67×
42Colorado~10K0.67×
43Pennsylvania~20K0.61×
44Washington~10K0.60×
45Massachusetts~10K0.60×
46New Jersey~10K0.55×
47Florida~30K0.53×
48Texas~40K0.48×
49New York~20K0.46×
50California~40K0.41×
Fig. 06

Affinity by region

Affinity by region — Cumberland River, United States
0.41×1.00×12.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cumberland River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cumberland River audience
#·InterestCategoryAffinity×
01Nashville PredatorsSports23.90×
02Dolly PartonMusic & Radio5.58×
03Tennessee TitansSports3.82×
04Non-alcoholic beverageFood & Beverages3.27×
05Atlanta BravesSports2.72×
06Rail transportTravel & Leisure2.51×
07Employment agencyBusiness & Career2.48×
08Private equityBusiness & Career2.44×
09Hardware storeHome & Garden2.08×
10Britney SpearsMusic & Radio1.99×
11Charitable organizationPolitics & Society1.83×
12Discount TireShopping1.83×
13SteakhouseFood & Beverages1.80×
14ZooKids & Family1.64×
15PharmacyBusiness & Career1.60×
16SupermarketShopping1.58×
17Nonprofit organizationPolitics & Society1.55×
18Life insuranceBusiness & Career1.54×
19TraditionPolitics & Society1.52×
20Online newspaperNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cumberland River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cumberland River audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.03×
Community OrientationOPEN1.83×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cumberland River audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Urban LifestyleOPEN0.78×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cumberland River have in United States?

Cumberland River has an estimated audience of 940,300 people in United States, concentrated in Tennessee and Kentucky.

02

What is the gender split and age of Cumberland River fans?

62.0% of Cumberland River fans are female, 38.0% are male, with an average age of 42.3 years.

03

Which brands do Cumberland River fans like most?

Cumberland River fans show strongest brand affinity for Nashville Predators (23.9×), Dolly Parton (5.58×), and Non-alcoholic beverage (3.27×) over the country average.

04

Where do Cumberland River fans live in United States?

Cumberland River fans in United States are most concentrated in Tennessee (reach ~200K), Kentucky (reach ~80K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cumberland River fans also like?

Beyond Cumberland River itself, the audience over-indexes on Dolly Parton (5.58×), Non-alcoholic beverage (3.27×), Rail transport (2.51×), and Nonprofit organization (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in United States

See Cumberland River audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cumberland River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →