Rascasse Audience Intelligence

Cupcake Wars Audience in United States

A data profile of the people who buy, follow and care about Cupcake Wars in United States — modelled from more than twelve digital signal sources. Cupcake Wars has an estimated audience of 327,490 people in United States.

#28among Reality in United States#4123among Movie / TV Show / Series in United States#8392in Movies & TV

The average Cupcake Wars fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Malcolm in the Middle, Ferrero Rocher, Confectionery, with strongest over-indexing on Malcolm in the Middle (33.11× the country average).

Demographically, the Cupcake Wars audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cupcake Wars fan in United States is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Malcolm in the Middle.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cupcake Wars profile in United States.

Audience size
327K
in United States
Gender
79.4%♀
20.6% male
Age
39.7
average years
Country rank
#46202
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cupcake Wars viewers

79.4% are female, 20.6% are male, average age 39.7.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Cupcake Wars audience in United States
MetricValue
Female79.4%
Male20.6%
Average age39.7
Estimated audience size327,490
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Cupcake Wars audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3918%
40-4922%
50+22%
Fig. 04

Worldwide distribution

78.5%

of the worldwide Cupcake Wars audience comes from United States.

Worldwide audience distribution share by country for Cupcake Wars
CountryShare
United States78.5%
Mexico8.0%
Argentina3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cupcake Wars audience in United States is strongest.

Fig. 05

Top regions by affinity

Cupcake Wars fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.52×
02Indiana~7K1.18×
03Missouri~6K1.17×
04Arkansas~3K1.14×
05Idaho~2K1.12×
06Nebraska~2K1.11×
07North Dakota<1K1.10×
08Kentucky~5K1.09×
09Arizona~7K1.06×
10Connecticut~4K1.06×
11Iowa~3K1.06×
12Minnesota~5K1.05×
13Oklahoma~4K1.05×
14Montana<1K1.04×
15Oregon~4K1.03×
16Kansas~3K1.03×
17Maine~1K1.03×
18Washington, District of Columbia~1K1.03×
19Pennsylvania~10K1.02×
20Michigan~9K1.02×
21South Dakota<1K1.01×
22Vermont<1K1.01×
23Georgia~10K1.00×
24Ohio~10K1.00×
25Wisconsin~5K1.00×
26Illinois~10K0.98×
27New Jersey~8K0.98×
28Alaska<1K0.98×
29North Carolina~10K0.97×
30New Hampshire~1K0.96×
31Delaware<1K0.96×
32Colorado~5K0.95×
33Alabama~4K0.95×
34Louisiana~4K0.95×
35West Virginia~1K0.95×
36Tennessee~6K0.94×
37Texas~30K0.93×
38Virginia~8K0.93×
39Mississippi~3K0.93×
40Rhode Island<1K0.93×
41New York~20K0.92×
42New Mexico~2K0.92×
43Hawaii~1K0.91×
44California~30K0.90×
45Massachusetts~6K0.90×
46South Carolina~5K0.90×
47Washington~6K0.89×
48Maryland~5K0.88×
49Nevada~3K0.85×
50Florida~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Cupcake Wars, United States
0.81×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cupcake Wars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cupcake Wars audience
#·InterestCategoryAffinity×
01Ferrero RocherFood & Beverages49.29×
02Malcolm in the MiddleMovies & TV33.11×
03Kinder BuenoFood & Beverages27.21×
04Super Size MeMovies & TV26.37×
05VictoriousMovies & TV24.07×
06Sprinkles CupcakesFood & Beverages22.16×
07Erin AndrewsSports20.00×
08D&RTechnology & Electronics12.91×
09Emma RobertsMovies & TV12.26×
10Winnie-the-PoohKids & Family11.38×
11ConfectioneryFood & Beverages9.60×
12PastryFood & Beverages9.50×
13Cast-iron cookwareHome & Garden7.69×
14Unique GiftsShopping6.84×
15CupcakeFood & Beverages5.60×
16BakeryFood & Beverages3.92×
17PinterestInternet & Social Media2.21×
18CosmeticsBeauty & Wellness1.83×
19ClothingFashion & Accessoires1.63×
20CookingFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cupcake Wars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cupcake Wars audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
PatriotismCONSERVATISM1.60×
Price SensitivityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cupcake Wars audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
DIY MentalityTHRILL0.84×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cupcake Wars have in United States?

Cupcake Wars has an estimated audience of 327,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cupcake Wars viewers?

79.4% of Cupcake Wars fans are female, 20.6% are male, with an average age of 39.7 years.

03

Which brands do Cupcake Wars fans like most?

Cupcake Wars fans show strongest brand affinity for Malcolm in the Middle (33.11×), Ferrero Rocher (49.29×), and Confectionery (9.6×) over the country average.

04

Where do Cupcake Wars fans live in United States?

Cupcake Wars fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Cupcake Wars fans also like?

Beyond Cupcake Wars itself, the audience over-indexes on Ferrero Rocher (49.29×), Confectionery (9.6×), Pastry (9.5×), and Victorious (24.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cupcake Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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