Davidson County, Tennessee Audience in United States

Davidson County, Tennessee logo

Davidson County, Tennessee has an estimated audience of 1,093,200 people in United States. 62.9% are female, 37.1% are male, average age 42.1. Top regions: North Carolina, Tennessee, Florida. Top brand affinities: Nashville Predators, Tennessee Titans, Dolly Parton, New England Patriots, Atlanta Braves.

The average Davidson County, Tennessee fan in United States is 42.1 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Tennessee, Florida. Top brand affinities include Nashville Predators, Tennessee Titans, Dolly Parton, with strongest over-indexing on Nashville Predators (36.13× the country average). Demographically, the Davidson County, Tennessee audience skews more female with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Davidson County, Tennessee fans

Demographic split for Davidson County, Tennessee audience in United States
MetricValue
Female62.9%
Male37.1%
Average age42.1
Estimated audience size1,093,200

Audience persona

The typical Davidson County, Tennessee fan in United States is more female, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Nashville Predators.

Top regions in United States

Top regions ranked by reach for Davidson County, Tennessee in United States
RegionReachAffinity
North Carolina576,86717.54×
Tennessee324,97814.82×
Florida35,3570.48×
Georgia29,3120.87×
South Carolina26,2661.6×
Texas26,0490.28×
California24,4780.2×
Virginia22,9330.86×
New York17,0580.28×
Ohio12,4190.37×
Illinois11,9090.33×
Pennsylvania10,9260.3×
Kentucky10,7380.78×
Alabama8,4210.55×
Michigan7,5620.26×
Maryland6,3960.34×
New Jersey5,9690.21×
Indiana5,9440.3×
Arizona5,6390.25×
Missouri5,1380.29×
Washington5,0940.23×
Massachusetts4,8990.23×
Mississippi4,7010.52×
Colorado4,3810.25×
Louisiana3,8940.28×
Minnesota3,7430.24×
Wisconsin3,6940.22×
Arkansas3,0320.34×
Oklahoma2,7980.23×
Connecticut2,7840.25×
West Virginia2,4990.49×
Oregon2,4770.2×
Iowa2,3780.26×
Washington, District of Columbia2,3250.71×
Kansas2,2100.26×
South Dakota2,1000.83×
Utah2,0870.21×
Nevada1,7860.17×
Alaska1,2730.54×
Idaho1,2270.22×
New Hampshire1,1830.27×
Nebraska1,1580.21×
Montana1,0180.34×
Hawaii9850.21×
North Dakota9330.42×
Wyoming9030.56×
New Mexico8960.16×
Rhode Island8880.26×
Maine8880.23×
Vermont8740.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Davidson County, Tennessee audience
BrandAffinityCategory
Nashville Predators36.13×Sports
Tennessee Titans5.34×Sports
Dolly Parton4.25×Music & Radio
New England Patriots1.66×Sports
Atlanta Braves2.12×Sports
Memphis Grizzlies2.33×Sports
Non-alcoholic beverage1.55×Food & Beverages
Las Vegas Raiders1.58×Sports
Reba McEntire2.37×Music & Radio
Day spa1.51×Beauty & Wellness
Employment agency1.56×Business & Career
Solar water heating10×Home & Garden
New York Mets1.52×Sports
Deliveroo12.57×Food & Beverages
Tim McGraw2.51×Music & Radio
Private equity1.54×Business & Career
Bob Dylan1.67×Music & Radio
Garden centre1.73×Home & Garden
Holiday Inn1.67×Travel & Leisure
Holiday Inn Express1.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Davidson County, Tennessee audience
TraitClusterScore
DIY MentalityTHRILL1.34
Career OrientationPOWER1.31
Community OrientationOPEN1.26
TraditionCONSERVATISM1.2
IndividualismJOY1.16
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Davidson County, Tennessee
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Davidson County, Tennessee audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Davidson County, Tennessee have in United States?

Davidson County, Tennessee has an estimated audience of 1,093,200 people in United States, concentrated in North Carolina and Tennessee.

What is the gender split and age of Davidson County, Tennessee fans?

62.9% of Davidson County, Tennessee fans are female, 37.1% are male, with an average age of 42.1 years.

Which brands do Davidson County, Tennessee fans like most?

Davidson County, Tennessee fans show strongest brand affinity for Nashville Predators (36.13×), Tennessee Titans (5.34×), and Dolly Parton (4.25×) over the country average.

Where do Davidson County, Tennessee fans live in United States?

Davidson County, Tennessee fans in United States are most concentrated in North Carolina (reach 576,867), Tennessee (reach 324,978), and Florida (reach 35,357). These three regions account for the largest share of the active audience.

What other brands do Davidson County, Tennessee fans also like?

Beyond Davidson County, Tennessee itself, the audience over-indexes on Tennessee Titans (5.34×), Dolly Parton (4.25×), New England Patriots (1.66×), and Atlanta Braves (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Davidson County, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.