Davidson County, Tennessee Audience in United States

Davidson County, Tennessee logo

Davidson County, Tennessee has an estimated audience of 1,093,200 people in United States. 62.9% are female, 37.1% are male, average age 42.1. Top regions: North Carolina, Tennessee, Florida. Top brand affinities: Gauri Khan, Roy Wood, Jr., Mackenzie Foy, Nick Jr. (Australia), JC Whitney.

The average Davidson County, Tennessee fan in United States is 42.1 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Tennessee, Florida. Top brand affinities include Gauri Khan, Roy Wood, Jr., Mackenzie Foy, with strongest over-indexing on Gauri Khan (36.13× the country average). Demographically, the Davidson County, Tennessee audience skews more female with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Davidson County, Tennessee fans

Demographic split for Davidson County, Tennessee audience in United States
MetricValue
Female62.9%
Male37.1%
Average age42.1
Estimated audience size1,093,200

Audience persona

The typical Davidson County, Tennessee fan in United States is more female, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Gauri Khan.

Top regions in United States

Top regions ranked by reach for Davidson County, Tennessee in United States
RegionReachAffinity
North Carolina576,86717.54×
Tennessee324,97814.82×
Florida35,3570.48×
Georgia29,3120.87×
South Carolina26,2661.6×
Texas26,0490.28×
California24,4780.2×
Virginia22,9330.86×
New York17,0580.28×
Ohio12,4190.37×
Illinois11,9090.33×
Pennsylvania10,9260.3×
Kentucky10,7380.78×
Alabama8,4210.55×
Michigan7,5620.26×
Maryland6,3960.34×
New Jersey5,9690.21×
Indiana5,9440.3×
Arizona5,6390.25×
Missouri5,1380.29×
Washington5,0940.23×
Massachusetts4,8990.23×
Mississippi4,7010.52×
Colorado4,3810.25×
Louisiana3,8940.28×
Minnesota3,7430.24×
Wisconsin3,6940.22×
Arkansas3,0320.34×
Oklahoma2,7980.23×
Connecticut2,7840.25×
West Virginia2,4990.49×
Oregon2,4770.2×
Iowa2,3780.26×
Washington, District of Columbia2,3250.71×
Kansas2,2100.26×
South Dakota2,1000.83×
Utah2,0870.21×
Nevada1,7860.17×
Alaska1,2730.54×
Idaho1,2270.22×
New Hampshire1,1830.27×
Nebraska1,1580.21×
Montana1,0180.34×
Hawaii9850.21×
North Dakota9330.42×
Wyoming9030.56×
New Mexico8960.16×
Rhode Island8880.26×
Maine8880.23×
Vermont8740.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Davidson County, Tennessee audience
BrandAffinityCategory
Gauri Khan36.13×Movies & TV
Roy Wood, Jr.5.34×Movies & TV
Mackenzie Foy2.29×Fashion & Accessoires
Nick Jr. (Australia)2.33×Kids & Family
JC Whitney1.99×Shopping
Shelby Foote1.58×Literature
Ural Mountains1.54×Travel & Leisure
JBS USA1.84×Food & Beverages
Junior Chamber International2.83×Politics & Society
William F. Buckley, Jr.2.12×
IWeb1.71×
John Key1.76×Politics & Society
Cagayan1.85×Travel & Leisure
Jbc2.15×Kids & Family
Star Trek: Insurrection1.57×Movies & TV
Golden Gate1.79×Games
Jamnalal Bajaj Institute of Management Studies2.37×Business & Career
J. B. Holmes2.36×Sports
Gran Chaco1.54×Travel & Leisure
JS Kabylie1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Davidson County, Tennessee audience
TraitClusterScore
DIY MentalityTHRILL1.34
Career OrientationPOWER1.31
Community OrientationOPEN1.26
TraditionCONSERVATISM1.2
IndividualismJOY1.16
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Davidson County, Tennessee
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Davidson County, Tennessee audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Davidson County, Tennessee have in United States?

Davidson County, Tennessee has an estimated audience of 1,093,200 people in United States, concentrated in North Carolina and Tennessee.

What is the gender split and age of Davidson County, Tennessee fans?

62.9% of Davidson County, Tennessee fans are female, 37.1% are male, with an average age of 42.1 years.

Which brands do Davidson County, Tennessee fans like most?

Davidson County, Tennessee fans show strongest brand affinity for Gauri Khan (36.13×), Roy Wood, Jr. (5.34×), and Mackenzie Foy (2.29×) over the country average.

Where do Davidson County, Tennessee fans live in United States?

Davidson County, Tennessee fans in United States are most concentrated in North Carolina (reach 576,867), Tennessee (reach 324,978), and Florida (reach 35,357). These three regions account for the largest share of the active audience.

What other brands do Davidson County, Tennessee fans also like?

Beyond Davidson County, Tennessee itself, the audience over-indexes on Roy Wood, Jr. (5.34×), Mackenzie Foy (2.29×), Nick Jr. (Australia) (2.33×), and JC Whitney (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Davidson County, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.