Death Stranding Audience in United States

Death Stranding logo

Death Stranding has an estimated audience of 1,134,504 people in United States. 30.0% are female, 70.0% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Grinch, Monogram, Urban Outfitters, Dog breed.

The average Death Stranding fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Grinch, Monogram, with strongest over-indexing on Keene, New Hampshire (225.48× the country average). Demographically, the Death Stranding audience skews more male with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Death Stranding fans

Demographic split for Death Stranding audience in United States
MetricValue
Female30.0%
Male70.0%
Average age30.2
Estimated audience size1,134,504

Audience persona

The typical Death Stranding fan in United States is more male, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Death Stranding in United States
RegionReachAffinity
California148,7311.19×
Texas104,3791.07×
Florida72,0800.94×
New York64,3401.01×
Illinois39,0041.03×
Pennsylvania38,9921.02×
Ohio35,3141.01×
Washington33,2701.46×
North Carolina31,6380.93×
Georgia31,3810.9×
Michigan29,2310.99×
Virginia29,1711.06×
New Jersey24,5400.85×
Arizona23,9071.03×
Tennessee22,5410.99×
Massachusetts21,8670.98×
Colorado21,5361.2×
Indiana21,4891.04×
Missouri19,1801.05×
Oregon18,9111.45×
Maryland16,5470.85×
Kentucky16,0361.13×
Wisconsin16,0160.94×
Minnesota14,7580.91×
Oklahoma14,6511.16×
South Carolina14,4010.84×
Alabama13,4190.85×
Louisiana13,0040.89×
Utah12,2811.21×
Nevada11,8581.08×
Kansas9,7831.09×
Connecticut9,7550.86×
Arkansas9,7051.04×
Iowa8,9680.96×
Mississippi7,1400.76×
Idaho6,6961.18×
New Mexico5,5550.98×
Nebraska5,3910.95×
West Virginia5,3361.01×
New Hampshire4,2280.95×
Maine4,1981.03×
Hawaii4,0630.83×
Rhode Island3,4930.97×
Montana3,1050.99×
Washington, District of Columbia2,9970.88×
Alaska2,9581.22×
Delaware2,2670.72×
North Dakota2,2020.94×
South Dakota2,1340.81×
Vermont1,8740.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Death Stranding audience
BrandAffinityCategory
Keene, New Hampshire225.48×Travel & Leisure
Grinch14.96×Movies & TV
Monogram6.71×Home & Garden
Urban Outfitters3.07×Shopping
Dog breed1.82×Pets & Animals
Grammarly7.11×Business & Career
Pro-Ject6.04×Music & Radio
Bridget Jones: The Edge of Reason27.4×Movies & TV
Combat sport2.05×Sports
Home construction1.6×Home & Garden
Wikia3.77×Internet & Social Media
Zach Ertz8.55×Sports
ENA (Emergency Nurses Association)12.42×Health
Harmony Korine11.04×Movies & TV
Personalised Gifts4.37×Home & Garden
Gordita10.09×Food & Beverages
Passaic County, New Jersey9.61×Travel & Leisure
Product design1.72×Business & Career
MULIA15.12×Travel & Leisure
Mathcore6.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Death Stranding audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.07
Early Adopter MentalityPOWER1.85
PatriotismCONSERVATISM1.47
Family OrientationCONSERVATISM1.37
Social Media UsageJOY1.23
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Death Stranding
CountryShare
United States20.2%
Japan8.7%
Italy6.1%

See Death Stranding audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Death Stranding have in United States?

Death Stranding has an estimated audience of 1,134,504 people in United States, concentrated in California and Texas.

What is the gender split and age of Death Stranding fans?

30.0% of Death Stranding fans are female, 70.0% are male, with an average age of 30.2 years.

Which brands do Death Stranding fans like most?

Death Stranding fans show strongest brand affinity for Keene, New Hampshire (225.48×), Grinch (14.96×), and Monogram (6.71×) over the country average.

Where do Death Stranding fans live in United States?

Death Stranding fans in United States are most concentrated in California (reach 148,731), Texas (reach 104,379), and Florida (reach 72,080). These three regions account for the largest share of the active audience.

What other brands do Death Stranding fans also like?

Beyond Death Stranding itself, the audience over-indexes on Grinch (14.96×), Monogram (6.71×), Urban Outfitters (3.07×), and Dog breed (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Stranding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.