Rascasse Audience Intelligence

Death Stranding Audience in United States

A data profile of the people who buy, follow and care about Death Stranding in United States — modelled from more than twelve digital signal sources. Death Stranding has an estimated audience of 1,080,197 people in United States.

#146among Video game in United States#245among Video / Board Game in United States#466in Games

The average Death Stranding fan in United States is 29.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Red Dead Redemption, Assassin's Creed, Action role-playing game, with strongest over-indexing on Red Dead Redemption (26.37× the country average).

Demographically, the Death Stranding audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Death Stranding fan in United States is more male, around 29.4 years old, with strong Patriotism tendencies and a notable affinity for Red Dead Redemption.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Death Stranding profile in United States.

Audience size
1.1M
in United States
Gender
28.6%♀
71.4% male
Age
29.4
average years
Country rank
#22491
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Death Stranding fans

28.6% are female, 71.4% are male, average age 29.4.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Death Stranding audience in United States
MetricValue
Female28.6%
Male71.4%
Average age29.4
Estimated audience size1,080,197
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Death Stranding audience in United States
Age bracketShare%
16-1948%
20-2923%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Death Stranding audience comes from United States.

Worldwide audience distribution share by country for Death Stranding
CountryShare
United States20.0%
Japan9.5%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Death Stranding audience in United States is strongest.

Fig. 05

Top regions by affinity

Death Stranding fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.46×
02Washington~30K1.42×
03Alaska~3K1.31×
04Utah~10K1.24×
05Idaho~7K1.20×
06Colorado~20K1.16×
07California~100K1.14×
08Arizona~30K1.12×
09Oklahoma~10K1.12×
10Kentucky~20K1.10×
11Kansas~10K1.10×
12Texas~100K1.05×
13Arkansas~10K1.05×
14Nevada~10K1.04×
15West Virginia~5K1.04×
16Maine~4K1.04×
17New Mexico~6K1.03×
18Virginia~30K1.02×
19Indiana~20K1.02×
20Missouri~20K1.01×
21Montana~3K1.01×
22North Dakota~2K1.01×
23New Hampshire~4K1.00×
24Tennessee~20K0.99×
25Vermont~2K0.99×
26Massachusetts~20K0.98×
27Pennsylvania~40K0.97×
28Illinois~40K0.97×
29Michigan~30K0.97×
30Wisconsin~20K0.96×
31New York~60K0.95×
32Ohio~30K0.95×
33Rhode Island~3K0.95×
34Florida~70K0.93×
35Iowa~9K0.93×
36Nebraska~5K0.93×
37Minnesota~10K0.92×
38North Carolina~30K0.91×
39Hawaii~4K0.89×
40South Dakota~2K0.89×
41Georgia~30K0.88×
42Louisiana~10K0.86×
43Washington, District of Columbia~3K0.86×
44Maryland~20K0.85×
45Alabama~10K0.85×
46Connecticut~9K0.84×
47New Jersey~20K0.83×
48South Carolina~10K0.80×
49Delaware~2K0.80×
50Mississippi~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Death Stranding, United States
0.79×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Death Stranding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Death Stranding audience
#·InterestCategoryAffinity×
01Battlefield 4Games27.21×
02Red Dead RedemptionGames26.37×
03Dying LightGames22.97×
04Watch DogsGames21.25×
05Devil May CryGames20.66×
06Need for SpeedGames17.35×
07Battlefield (series)Games16.11×
08Kit HaringtonMovies & TV15.24×
09Assassin's CreedGames15.18×
10Action role-playing gameGames11.80×
11The Last of UsGames10.73×
12Rick and MortyMovies & TV9.55×
13Action-adventure gameGames9.35×
14Massively multiplayer online gamesGames7.83×
15Collectible card gameGames7.57×
16Micro CenterShopping7.07×
17SteamGames6.68×
18Mobile gameGames5.87×
19Anime and manga fandomLiterature5.38×
20PokémonGames4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Death Stranding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Death Stranding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.15×
Early Adopter MentalityPOWER1.82×
Family OrientationCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Death Stranding audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.56×
CreativityOPEN0.58×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Death Stranding have in United States?

Death Stranding has an estimated audience of 1,080,197 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Death Stranding fans?

28.6% of Death Stranding fans are female, 71.4% are male, with an average age of 29.4 years.

03

Which brands do Death Stranding fans like most?

Death Stranding fans show strongest brand affinity for Red Dead Redemption (26.37×), Assassin's Creed (15.18×), and Action role-playing game (11.8×) over the country average.

04

Where do Death Stranding fans live in United States?

Death Stranding fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Death Stranding fans also like?

Beyond Death Stranding itself, the audience over-indexes on Assassin's Creed (15.18×), Action role-playing game (11.8×), Mobile game (5.87×), and Action-adventure game (9.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Death Stranding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Stranding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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