Demaryius Thomas Audience in United States

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Demaryius Thomas has an estimated audience of 1,040,528 people in United States. 39.4% are female, 60.6% are male, average age 36.3. Top regions: California, Texas, Colorado. Top brand affinities: Sailor, Minnesota, Elsword, Nationality, Nebraska.

The average Demaryius Thomas fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Sailor, Minnesota, Elsword, with strongest over-indexing on Sailor (17.86× the country average). Demographically, the Demaryius Thomas audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Demaryius Thomas fans

Demographic split for Demaryius Thomas audience in United States
MetricValue
Female39.4%
Male60.6%
Average age36.3
Estimated audience size1,040,528

Audience persona

The typical Demaryius Thomas fan in United States is more male, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Demaryius Thomas in United States
RegionReachAffinity
California80,4170.7×
Texas77,8120.87×
Colorado64,5843.94×
Florida49,4610.7×
New York41,5770.72×
Georgia36,9001.15×
Pennsylvania36,4061.04×
Ohio32,5611.02×
Illinois30,1170.87×
North Carolina26,9750.86×
Michigan24,8010.91×
Virginia21,8880.86×
New Jersey21,7570.82×
Arizona21,2871×
Tennessee19,5300.94×
Massachusetts19,1110.93×
Washington18,7620.9×
Indiana18,1070.95×
Missouri16,3670.98×
Maryland15,4360.86×
Wisconsin14,6010.93×
Minnesota14,5530.98×
South Carolina13,4710.86×
Louisiana11,6600.87×
Alabama11,4150.79×
Kentucky10,5470.81×
Oklahoma10,3670.9×
Kansas10,0571.23×
Oregon9,4840.8×
Iowa9,2381.08×
Utah9,1510.98×
Nevada8,7770.87×
Connecticut8,5210.82×
Arkansas7,0970.83×
Mississippi6,9590.81×
New Mexico6,8411.31×
Nebraska6,5091.25×
Idaho5,3051.02×
Montana4,0951.42×
Hawaii3,9700.89×
West Virginia3,8990.8×
South Dakota3,5971.5×
New Hampshire3,4690.85×
Wyoming2,9691.93×
Rhode Island2,6570.8×
Maine2,6060.7×
North Dakota2,5831.21×
Washington, District of Columbia2,3260.74×
Delaware2,0980.73×
Alaska1,5940.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Demaryius Thomas audience
BrandAffinityCategory
Sailor17.86×Travel & Leisure
Minnesota2.59×Travel & Leisure
Elsword20×Games
Nationality2.33×Politics & Society
Nebraska2.92×Travel & Leisure
Home construction1.52×Home & Garden
Justice2.65×Politics & Society
Sinaloa2.66×Travel & Leisure
Noodle (Gorillaz)2.37×Music & Radio
Regional styles of Mexican music1.87×Music & Radio
Goop3.43×Internet & Social Media
Rajasthan10.48×Travel & Leisure
Grinch2.39×Movies & TV
Home staging3.08×Home & Garden
Pro-Ject2.39×Music & Radio
Mortgage insurance2.56×Business & Career
Keenan Allen3.63×Sports
Captain America (1990 film)2.38×Movies & TV
Governor of Michigan3.87×Politics & Society
Staycation1.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Demaryius Thomas audience
TraitClusterScore
ExtroversionTHRILL1.49
Risk AppetiteTHRILL1.4
LGBTQ+ IdentityOPEN1.28
Sports ActivityPOWER1.18
Family OrientationCONSERVATISM1.18
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Demaryius Thomas
CountryShare
United States92.9%
United Kingdom1.8%
Germany1.4%

See Demaryius Thomas audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Demaryius Thomas have in United States?

Demaryius Thomas has an estimated audience of 1,040,528 people in United States, concentrated in California and Texas.

What is the gender split and age of Demaryius Thomas fans?

39.4% of Demaryius Thomas fans are female, 60.6% are male, with an average age of 36.3 years.

Which brands do Demaryius Thomas fans like most?

Demaryius Thomas fans show strongest brand affinity for Sailor (17.86×), Minnesota (2.59×), and Elsword (20×) over the country average.

Where do Demaryius Thomas fans live in United States?

Demaryius Thomas fans in United States are most concentrated in California (reach 80,417), Texas (reach 77,812), and Colorado (reach 64,584). These three regions account for the largest share of the active audience.

What other brands do Demaryius Thomas fans also like?

Beyond Demaryius Thomas itself, the audience over-indexes on Minnesota (2.59×), Elsword (20×), Nationality (2.33×), and Nebraska (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Demaryius Thomas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.