Deseret Book Audience in United States

Deseret Book has an estimated audience of 1,053,580 people in United States. 72.7% are female, 27.3% are male, average age 40.7. Top regions: Utah, Idaho, Arizona. Top brand affinities: Suncoast Credit Union, Utah Jazz, Cast-iron cookware, United States Postal Service, Drudge Report.

The average Deseret Book fan in United States is 40.7 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, Idaho, Arizona. Top brand affinities include Suncoast Credit Union, Utah Jazz, Cast-iron cookware, with strongest over-indexing on Suncoast Credit Union (19.73× the country average). Demographically, the Deseret Book audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand · Subtype: Publishing

Demographics of Deseret Book fans

Demographic split for Deseret Book audience in United States
MetricValue
Female72.7%
Male27.3%
Average age40.7
Estimated audience size1,053,580

Audience persona

The typical Deseret Book fan in United States is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Suncoast Credit Union.

Top regions in United States

Top regions ranked by reach for Deseret Book in United States
RegionReachAffinity
Utah251,14626.62×
Idaho54,15410.25×
Arizona33,5381.56×
California24,3520.21×
Texas16,3420.18×
Nevada11,6921.15×
Washington11,0270.52×
Oregon7,7320.64×
Colorado6,7670.41×
Florida6,2120.09×
North Carolina4,5480.14×
Missouri4,3800.26×
Virginia4,0310.16×
Georgia3,7990.12×
Wyoming3,7572.41×
Tennessee3,6020.17×
Ohio3,4850.11×
New York2,6910.05×
Oklahoma2,6850.23×
Indiana2,6490.14×
Illinois2,6410.08×
Montana2,4180.83×
Pennsylvania2,4010.07×
Michigan2,3200.08×
Arkansas2,2420.26×
South Carolina2,2170.14×
Alabama2,1160.14×
New Mexico2,0070.38×
Hawaii2,0050.44×
Kansas1,9540.24×
Kentucky1,7780.13×
Maryland1,6020.09×
Minnesota1,5560.1×
Alaska1,5560.69×
Iowa1,4280.16×
Wisconsin1,3250.08×
Nebraska1,2170.23×
Louisiana1,1590.09×
Mississippi1,1240.13×
Massachusetts1,0640.05×
New Jersey9380.03×
Connecticut6240.06×
North Dakota5900.27×
West Virginia5710.12×
South Dakota5420.22×
New Hampshire4400.11×
Maine4060.11×
Delaware2380.08×
Washington, District of Columbia2240.07×
Rhode Island1480.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deseret Book audience
BrandAffinityCategory
Suncoast Credit Union19.73×Business & Career
Utah Jazz8.55×Sports
Cast-iron cookware8.49×Home & Garden
United States Postal Service2.51×Business & Career
Drudge Report4.48×Sports
Orange Julius19.73×Food & Beverages
Khan Academy4.42×Business & Career
America First Credit Union10.61×Business & Career
Alliant Credit Union19.73×Business & Career
Hobby Lobby1.72×Home & Garden
Real property2.24×Home & Garden
Duke Energy4.2×Home & Garden
Texas Roadhouse1.58×Food & Beverages
Singer-songwriter1.59×Music & Radio
Quilting3.89×Home & Garden
Jesus1.59×Politics & Society
Scooby-Doo1.88×Movies & TV
J. C. Penney1.79×Shopping
Real Salt Lake13.74×Sports
Diabetes mellitus awareness2.28×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deseret Book audience
TraitClusterScore
MindfulnessBALANCE1.24
Family OrientationCONSERVATISM1.22
Community OrientationOPEN1.17
TraditionCONSERVATISM1.14
SpiritualityBALANCE1.13
CreativityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Deseret Book
CountryShare
United States96.4%
Canada0.9%
Australia0.6%

See Deseret Book audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does Deseret Book have in United States?

Deseret Book has an estimated audience of 1,053,580 people in United States, concentrated in Utah and Idaho.

What is the gender split and age of Deseret Book fans?

72.7% of Deseret Book fans are female, 27.3% are male, with an average age of 40.7 years.

Which brands do Deseret Book fans like most?

Deseret Book fans show strongest brand affinity for Suncoast Credit Union (19.73×), Utah Jazz (8.55×), and Cast-iron cookware (8.49×) over the country average.

Where do Deseret Book fans live in United States?

Deseret Book fans in United States are most concentrated in Utah (reach 251,146), Idaho (reach 54,154), and Arizona (reach 33,538). These three regions account for the largest share of the active audience.

What other brands do Deseret Book fans also like?

Beyond Deseret Book itself, the audience over-indexes on Utah Jazz (8.55×), Cast-iron cookware (8.49×), United States Postal Service (2.51×), and Drudge Report (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deseret Book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.