Rascasse Audience Intelligence

Deseret Book Target Market in United States

A data profile of the people who buy, follow and care about Deseret Book in United States — modelled from more than twelve digital signal sources. Deseret Book has an estimated audience of 1,096,988 people in United States.

#8among Publishing in United States#2264among Brand in United States#448in Literature

The average Deseret Book fan in United States is 40.7 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, Idaho, Arizona.

Top brand affinities include Utah Jazz, Suncoast Credit Union, Pinterest, with strongest over-indexing on Utah Jazz (11.37× the country average).

Demographically, the Deseret Book audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deseret Book fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Utah Jazz.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deseret Book profile in United States.

Audience size
1.1M
in United States
Gender
72.7%♀
27.3% male
Age
40.7
average years
Country rank
#22233
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deseret Book

72.7% are female, 27.3% are male, average age 40.7.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Deseret Book audience in United States
MetricValue
Female72.7%
Male27.3%
Average age40.7
Estimated audience size1,096,988
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Deseret Book audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Deseret Book audience comes from United States.

Worldwide audience distribution share by country for Deseret Book
CountryShare
United States96.5%
Canada0.8%
Australia0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deseret Book audience in United States is strongest.

Fig. 05

Top regions by affinity

Deseret Book customers by region in United States
#RegionReachAffinity×
01Utah~300K27.76×
02Idaho~60K10.66×
03Wyoming~3K2.13×
04Arizona~40K1.65×
05Nevada~10K1.23×
06Montana~2K0.76×
07Alaska~1K0.66×
08Oregon~8K0.63×
09Rhode Island~2K0.60×
10Vermont~1K0.59×
11Washington~10K0.50×
12Delaware~1K0.48×
13Colorado~7K0.43×
14Hawaii~2K0.43×
15Washington, District of Columbia~1K0.42×
16South Dakota~1K0.42×
17New Mexico~2K0.40×
18New Hampshire~2K0.38×
19Maine~1K0.37×
20West Virginia~2K0.36×
21Mississippi~3K0.30×
22Arkansas~3K0.30×
23Nebraska~2K0.30×
24Connecticut~3K0.28×
25Kansas~2K0.28×
26Oklahoma~3K0.26×
27Missouri~4K0.25×
28Iowa~2K0.25×
29Louisiana~3K0.24×
30Kentucky~3K0.22×
31Alabama~3K0.21×
32California~20K0.20×
33South Carolina~3K0.20×
34New Jersey~5K0.19×
35Tennessee~4K0.19×
36Wisconsin~3K0.19×
37Massachusetts~4K0.18×
38Indiana~3K0.18×
39Minnesota~3K0.18×
40Virginia~4K0.17×
41Maryland~3K0.17×
42Texas~10K0.15×
43North Carolina~5K0.15×
44Georgia~5K0.14×
45Ohio~4K0.14×
46Michigan~4K0.14×
47Pennsylvania~5K0.13×
48Illinois~4K0.12×
49Florida~7K0.10×
50New York~6K0.10×
Fig. 06

Affinity by region

Affinity by region — Deseret Book, United States
0.10×1.00×27.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deseret Book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deseret Book audience
#·InterestCategoryAffinity×
01Suncoast Credit UnionBusiness & Career19.73×
02Utah JazzSports11.37×
03Sustainable energyHome & Garden6.60×
04FedExBusiness & Career5.17×
05Drudge ReportSports4.85×
06QVCMovies & TV4.73×
07Renewable energyBusiness & Career4.29×
08Mortgage loansBusiness & Career3.85×
09PinterestInternet & Social Media3.26×
10AirbnbTravel & Leisure2.61×
11Shopping mallsShopping2.57×
12SubwayFood & Beverages2.54×
13IKEAHome & Garden2.39×
14McDonald'sFood & Beverages2.33×
15ReligionBusiness & Career2.32×
16RedditInternet & Social Media2.16×
17FurnitureHome & Garden2.14×
18Country musicMusic & Radio1.89×
19PhotographyArts & Culture1.67×
20Donald TrumpPolitics & Society1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deseret Book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deseret Book audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.15×
SustainabilityBALANCE1.93×
SpiritualityBALANCE1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deseret Book audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.89×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deseret Book's target market in United States?

Deseret Book's target market in United States covers an estimated 1,096,988 people, concentrated in Utah and Idaho.

02

What is the gender split and age of Deseret Book customers?

72.7% of the Deseret Book audience are female, 27.3% are male, with an average age of 40.7 years.

03

Which brands do Deseret Book fans like most?

Deseret Book fans show strongest brand affinity for Utah Jazz (11.37×), Suncoast Credit Union (19.73×), and Pinterest (3.26×) over the country average.

04

Where do Deseret Book fans live in United States?

Deseret Book fans in United States are most concentrated in Utah (reach ~300K), Idaho (reach ~60K), and Arizona (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Deseret Book fans also like?

Beyond Deseret Book itself, the audience over-indexes on Suncoast Credit Union (19.73×), Pinterest (3.26×), FedEx (5.17×), and Sustainable energy (6.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in United States

See Deseret Book audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deseret Book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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