Deseret Industries Audience in United States

Deseret Industries has an estimated audience of 362,223 people in United States. 73.6% are female, 26.4% are male, average age 42.8. Top regions: Utah, Idaho, Arizona. Top brand affinities: Utah Jazz, Real Salt Lake, Disneyland, Pinterest, Jesus.

The average Deseret Industries fan in United States is 42.8 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, Idaho, Arizona. Top brand affinities include Utah Jazz, Real Salt Lake, Disneyland, with strongest over-indexing on Utah Jazz (5.3× the country average). Demographically, the Deseret Industries audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Deseret Industries fans

Demographic split for Deseret Industries audience in United States
MetricValue
Female73.6%
Male26.4%
Average age42.8
Estimated audience size362,223

Audience persona

The typical Deseret Industries fan in United States is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Utah Jazz.

Top regions in United States

Top regions ranked by reach for Deseret Industries in United States
RegionReachAffinity
Utah103,58431.93×
Idaho18,17610.01×
Arizona16,9382.29×
Washington11,0151.52×
California10,5160.26×
Nevada9,2722.65×
Texas2,4730.08×
Oregon1,2260.3×
Colorado6970.12×
Florida4380.02×
Wyoming3560.66×
New York2970.01×
North Carolina2610.02×
Georgia2610.02×
Illinois2100.02×
Montana2080.21×
New Mexico1980.11×
Virginia1770.02×
Ohio1600.01×
Pennsylvania1580.01×
Tennessee1560.02×
South Carolina1430.03×
Missouri1410.02×
Michigan1220.01×
Oklahoma1210.03×
Indiana1130.02×
New Jersey980.01×
Massachusetts910.01×
Maryland870.01×
Kentucky870.02×
Minnesota830.02×
Wisconsin830.02×
Hawaii820.05×
Louisiana800.02×
Alabama740.01×
Kansas710.02×
Arkansas700.02×
Nebraska660.04×
Iowa630.02×
Connecticut500.01×
South Dakota430.05×
Mississippi410.01×
Alaska330.04×
West Virginia290.02×
Washington, District of Columbia280.03×
North Dakota260.03×
New Hampshire260.02×
Maine250.02×
Rhode Island230.02×
Vermont220.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deseret Industries audience
BrandAffinityCategory
Utah Jazz5.3×Sports
Real Salt Lake20.83×Sports
Disneyland2.28×Travel & Leisure
Pinterest1.54×Internet & Social Media
Jesus1.66×Politics & Society
IKEA1.64×Home & Garden
Chicago Bears2.06×Sports
Charitable organization1.92×Politics & Society
Career development2.3×Business & Career
Tradition1.57×Politics & Society
Microwave oven2.1×Home & Garden
New Orleans Saints2.9×Sports
Bakery1.58×Food & Beverages
Detroit Tigers1.81×Sports
Golden State Warriors1.53×Sports
Alternative medicine1.7×Business & Career
Zoo1.82×Kids & Family
Kitchenware1.52×Home & Garden
Non-alcoholic beverage2.06×Food & Beverages
Public transport1.77×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deseret Industries audience
TraitClusterScore
Community OrientationOPEN1.92
Career OrientationPOWER1.88
Family OrientationCONSERVATISM1.87
TraditionCONSERVATISM1.57
SpiritualityBALANCE1.46
IndividualismJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Deseret Industries
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Deseret Industries audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Deseret Industries have in United States?

Deseret Industries has an estimated audience of 362,223 people in United States, concentrated in Utah and Idaho.

What is the gender split and age of Deseret Industries fans?

73.6% of Deseret Industries fans are female, 26.4% are male, with an average age of 42.8 years.

Which brands do Deseret Industries fans like most?

Deseret Industries fans show strongest brand affinity for Utah Jazz (5.3×), Real Salt Lake (20.83×), and Disneyland (2.28×) over the country average.

Where do Deseret Industries fans live in United States?

Deseret Industries fans in United States are most concentrated in Utah (reach 103,584), Idaho (reach 18,176), and Arizona (reach 16,938). These three regions account for the largest share of the active audience.

What other brands do Deseret Industries fans also like?

Beyond Deseret Industries itself, the audience over-indexes on Real Salt Lake (20.83×), Disneyland (2.28×), Pinterest (1.54×), and Jesus (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deseret Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.