Rascasse Audience Intelligence

Deseret Industries Audience in United States

A data profile of the people who buy, follow and care about Deseret Industries in United States — modelled from more than twelve digital signal sources. Deseret Industries has an estimated audience of 353,572 people in United States.

#24among Non-governmental organization in United States#602among NGO / Political Party in United States#2464in Politics & Society

The average Deseret Industries fan in United States is 42.8 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, Arizona, Idaho.

Top brand affinities include Pinterest, Utah Jazz, Non-alcoholic beverage, with strongest over-indexing on Pinterest (2.57× the country average).

Demographically, the Deseret Industries audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deseret Industries fan in United States is more female, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Pinterest.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deseret Industries profile in United States.

Audience size
354K
in United States
Gender
73.6%♀
26.4% male
Age
42.8
average years
Country rank
#44378
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deseret Industries fans

73.6% are female, 26.4% are male, average age 42.8.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Deseret Industries audience in United States
MetricValue
Female73.6%
Male26.4%
Average age42.8
Estimated audience size353,572
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Deseret Industries audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4921%
50+30%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Deseret Industries audience comes from United States.

Worldwide audience distribution share by country for Deseret Industries
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deseret Industries audience in United States is strongest.

Fig. 05

Top regions by affinity

Deseret Industries fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K31.23×
02Idaho~20K10.23×
03Nevada~9K2.57×
04Arizona~20K2.55×
05Washington~10K1.66×
06Vermont<1K0.82×
07Rhode Island<1K0.81×
08Delaware<1K0.81×
09West Virginia~1K0.80×
10New Hampshire~1K0.80×
11Maine~1K0.80×
12North Dakota<1K0.78×
13Mississippi~2K0.76×
14Alaska<1K0.76×
15Washington, District of Columbia<1K0.71×
16South Dakota<1K0.71×
17Connecticut~2K0.64×
18Louisiana~3K0.63×
19Iowa~2K0.62×
20Nebraska~1K0.61×
21Arkansas~2K0.60×
22Alabama~3K0.59×
23Kentucky~3K0.58×
24Kansas~2K0.58×
25Hawaii<1K0.57×
26Wisconsin~3K0.54×
27Maryland~3K0.52×
28Oklahoma~2K0.52×
29Minnesota~3K0.50×
30Massachusetts~3K0.49×
31South Carolina~3K0.49×
32New Jersey~4K0.48×
33Indiana~3K0.48×
34Montana<1K0.47×
35Michigan~4K0.43×
36Missouri~2K0.43×
37Tennessee~3K0.40×
38New Mexico<1K0.40×
39Pennsylvania~5K0.37×
40Ohio~4K0.37×
41Virginia~3K0.34×
42Oregon~1K0.34×
43Georgia~3K0.30×
44North Carolina~3K0.29×
45Illinois~3K0.28×
46California~10K0.27×
47New York~5K0.23×
48Colorado~1K0.22×
49Florida~5K0.20×
50Texas~4K0.12×
Fig. 06

Affinity by region

Affinity by region — Deseret Industries, United States
0.12×1.00×31.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deseret Industries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deseret Industries audience
#·InterestCategoryAffinity×
01Real Salt LakeSports19.29×
02Elderly careHealth9.85×
03Utah JazzSports6.30×
04Non-alcoholic beverageFood & Beverages4.83×
05Microwave ovenHome & Garden3.54×
06Public transportCars & Mobility3.38×
07FedExBusiness & Career3.26×
08Renewable energyBusiness & Career2.94×
09Solar energyHome & Garden2.67×
10PinterestInternet & Social Media2.57×
11BakeryFood & Beverages2.45×
12RedditInternet & Social Media2.31×
13TraditionPolitics & Society2.12×
14Nonprofit organizationPolitics & Society2.01×
15ReligionBusiness & Career1.97×
16Mortgage loansBusiness & Career1.97×
17SubwayFood & Beverages1.94×
18RecipesFood & Beverages1.62×
19CNNMovies & TV1.59×
20Home improvementHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deseret Industries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deseret Industries audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.24×
Career OrientationPOWER2.20×
TraditionCONSERVATISM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deseret Industries audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.41×
Risk AppetiteTHRILL0.53×
TravellingTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deseret Industries have in United States?

Deseret Industries has an estimated audience of 353,572 people in United States, concentrated in Utah and Arizona.

02

What is the gender split and age of Deseret Industries fans?

73.6% of Deseret Industries fans are female, 26.4% are male, with an average age of 42.8 years.

03

Which brands do Deseret Industries fans like most?

Deseret Industries fans show strongest brand affinity for Pinterest (2.57×), Utah Jazz (6.3×), and Non-alcoholic beverage (4.83×) over the country average.

04

Where do Deseret Industries fans live in United States?

Deseret Industries fans in United States are most concentrated in Utah (reach ~100K), Arizona (reach ~20K), and Idaho (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Deseret Industries fans also like?

Beyond Deseret Industries itself, the audience over-indexes on Utah Jazz (6.3×), Non-alcoholic beverage (4.83×), Elderly care (9.85×), and FedEx (3.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in United States

See Deseret Industries audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deseret Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →