Rascasse Audience Intelligence

Deseret Management Corporation Target Market in United States

Name: Deseret Management Corporation — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Deseret Management Corporation in United States — modelled from more than twelve digital signal sources. Deseret Management Corporation has an estimated audience of 442 people in United States.

#19203among Brand in United States #11673in Business & Career

The average Deseret Management Corporation fan in United States is 41.2 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, Texas.

Top brand affinities include Utah Jazz, Real Salt Lake, Sustainable energy, with strongest over-indexing on Utah Jazz (21.9× the country average).

Demographically, the Deseret Management Corporation audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deseret Management Corporation fan in United States is more female, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Utah Jazz.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deseret Management Corporation profile in United States.

Audience size

442

in United States

Gender

69.7%♀

30.3% male

Age

41.2

average years

Country rank

#195862

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Deseret Management Corporation

69.7% are female, 30.3% are male, average age 41.2.

Fig. 02

Gender split

69.7%

Female

30.3%

Male

Demographic split for Deseret Management Corporation audience in United States
Metric	Value
Female	69.7%
Male	30.3%
Average age	41.2
Estimated audience size	442

Fig. 03

Age distribution

Age distribution of the Deseret Management Corporation audience in United States
Age bracket	Share	%
16-19		16%
20-29		15%
30-39		22%
40-49		24%
50+		23%

Fig. 04

Worldwide distribution

100.0%

of the worldwide Deseret Management Corporation audience comes from United States.

Worldwide audience distribution share by country for Deseret Management Corporation
Country	Share
United States	100.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deseret Management Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Deseret Management Corporation customers by region in United States
#	Region	Reach	×
01	Utah	<1K	12.05×
02	Idaho	<1K	1.13×
03	Wyoming	<1K	1.12×
04	Montana	<1K	1.07×
05	Alaska	<1K	1.06×
06	Hawaii	<1K	1.05×
07	Vermont	<1K	1.03×
08	Washington, District of Columbia	<1K	1.02×
09	Nebraska	<1K	1.01×
10	South Dakota	<1K	1.00×
11	Nevada	<1K	0.99×
12	Arkansas	<1K	0.99×
13	Mississippi	<1K	0.99×
14	West Virginia	<1K	0.99×
15	New Hampshire	<1K	0.99×
16	Maine	<1K	0.99×
17	Rhode Island	<1K	0.99×
18	Delaware	<1K	0.99×
19	Oklahoma	<1K	0.98×
20	Iowa	<1K	0.98×
21	Kansas	<1K	0.98×
22	New Mexico	<1K	0.98×
23	Louisiana	<1K	0.97×
24	Kentucky	<1K	0.97×
25	Oregon	<1K	0.97×
26	Connecticut	<1K	0.97×
27	Colorado	<1K	0.96×
28	South Carolina	<1K	0.96×
29	Alabama	<1K	0.96×
30	Tennessee	<1K	0.95×
31	Indiana	<1K	0.95×
32	Missouri	<1K	0.95×
33	Wisconsin	<1K	0.95×
34	Minnesota	<1K	0.95×
35	Michigan	<1K	0.94×
36	Arizona	<1K	0.94×
37	Maryland	<1K	0.94×
38	Pennsylvania	<1K	0.93×
39	Ohio	<1K	0.93×
40	New Jersey	<1K	0.93×
41	Virginia	<1K	0.93×
42	Washington	<1K	0.93×
43	Massachusetts	<1K	0.93×
44	Illinois	<1K	0.92×
45	Georgia	<1K	0.92×
46	North Carolina	<1K	0.92×
47	Florida	<1K	0.90×
48	New York	<1K	0.90×
49	Texas	<1K	0.89×
50	California	<1K	0.78×

Affinity by region — Deseret Management Corporation, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deseret Management Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deseret Management Corporation audience
#	Interest	Category	×
01	Real Salt Lake	Sports	47.77×
02	Utah Jazz	Sports	21.90×
03	Sustainable energy	Home & Garden	7.44×
04	FedEx	Business & Career	4.74×
05	QVC	Movies & TV	4.20×
06	Mortgage loans	Business & Career	3.82×
07	Renewable energy	Business & Career	3.82×
08	Pinterest	Internet & Social Media	3.00×
09	Subway	Food & Beverages	2.60×
10	Airbnb	Travel & Leisure	2.45×
11	IKEA	Home & Garden	2.42×
12	Shopping malls	Shopping	2.31×
13	McDonald's	Food & Beverages	2.24×
14	Religion	Business & Career	2.11×
15	Furniture	Home & Garden	2.07×
16	Reddit	Internet & Social Media	2.03×
17	Barbecue	Food & Beverages	1.88×
18	Country music	Music & Radio	1.76×
19	Photography	Arts & Culture	1.53×
20	Donald Trump	Politics & Society	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deseret Management Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Deseret Management Corporation audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.69×
Convenience Orientation	PREMIUM	2.49×
Community Orientation	OPEN	2.19×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Deseret Management Corporation audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.63×
Indulgence	JOY	0.73×
Luxury Orientation	PREMIUM	0.76×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Deseret Management Corporation's target market in United States?

Deseret Management Corporation's target market in United States covers an estimated 442 people, concentrated in Utah and California.

What is the gender split and age of Deseret Management Corporation customers?

69.7% of the Deseret Management Corporation audience are female, 30.3% are male, with an average age of 41.2 years.

Which brands do Deseret Management Corporation fans like most?

Deseret Management Corporation fans show strongest brand affinity for Utah Jazz (21.9×), Real Salt Lake (47.77×), and Sustainable energy (7.44×) over the country average.

Where do Deseret Management Corporation fans live in United States?

Deseret Management Corporation fans in United States are most concentrated in Utah (reach <1K), California (reach <1K), and Texas (reach <1K). These three regions account for the largest share of the active audience.

What other brands do Deseret Management Corporation fans also like?

Beyond Deseret Management Corporation itself, the audience over-indexes on Real Salt Lake (47.77×), Sustainable energy (7.44×), Mortgage loans (3.82×), and Pinterest (3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Deseret Management Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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