Rascasse Audience Intelligence

Detroit River Audience in United States

A data profile of the people who buy, follow and care about Detroit River in United States — modelled from more than twelve digital signal sources. Detroit River has an estimated audience of 1,471,566 people in United States.

#12among River in United States#1507among POI in United States#1378in Travel & Leisure

The average Detroit River fan in United States is 39.9 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Detroit Pistons, with strongest over-indexing on Detroit Tigers (9.83× the country average).

Demographically, the Detroit River audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detroit River fan in United States is balanced, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit River profile in United States.

Audience size
1.5M
in United States
Gender
52.9%♀
47.1% male
Age
39.9
average years
Country rank
#18023
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit River fans

52.9% are female, 47.1% are male, average age 39.9.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Detroit River audience in United States
MetricValue
Female52.9%
Male47.1%
Average age39.9
Estimated audience size1,471,566
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Detroit River audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Detroit River audience comes from United States.

Worldwide audience distribution share by country for Detroit River
CountryShare
United States87.1%
Canada9.5%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit River audience in United States is strongest.

Fig. 05

Top regions by affinity

Detroit River fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~900K24.39×
02Ohio~70K1.44×
03Indiana~30K1.10×
04Alaska~3K0.98×
05Vermont~3K0.98×
06North Dakota~3K0.97×
07South Dakota~3K0.96×
08Montana~4K0.95×
09Rhode Island~4K0.94×
10Delaware~4K0.94×
11West Virginia~6K0.93×
12New Hampshire~5K0.93×
13Maine~5K0.93×
14Washington, District of Columbia~4K0.93×
15Idaho~7K0.92×
16Hawaii~6K0.92×
17Mississippi~10K0.91×
18New Mexico~7K0.91×
19Nebraska~7K0.90×
20Arkansas~10K0.89×
21Iowa~10K0.89×
22Minnesota~20K0.88×
23Wisconsin~20K0.87×
24Kentucky~20K0.87×
25Kansas~10K0.87×
26Oklahoma~10K0.86×
27Illinois~40K0.85×
28Utah~10K0.85×
29Louisiana~20K0.84×
30Nevada~10K0.84×
31Connecticut~10K0.83×
32Alabama~20K0.82×
33Oregon~10K0.82×
34Missouri~20K0.80×
35South Carolina~20K0.80×
36Tennessee~20K0.77×
37Maryland~20K0.76×
38Colorado~20K0.76×
39Pennsylvania~40K0.73×
40Arizona~20K0.73×
41Massachusetts~20K0.73×
42Virginia~30K0.72×
43Washington~20K0.72×
44Georgia~30K0.70×
45North Carolina~30K0.69×
46New Jersey~30K0.69×
47New York~50K0.58×
48Florida~60K0.57×
49Texas~70K0.52×
50California~80K0.47×
Fig. 06

Affinity by region

Affinity by region — Detroit River, United States
0.47×1.00×24.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit River audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports17.55×
02Detroit TigersSports9.83×
03Detroit PistonsSports7.29×
04Detroit LionsSports3.86×
05Ryan GoslingMovies & TV2.70×
06Non-alcoholic beverageFood & Beverages2.19×
07Private equityBusiness & Career2.12×
08Employment agencyBusiness & Career1.97×
09Rail transportTravel & Leisure1.96×
10Internet celebrityInternet & Social Media1.88×
11Discount TireShopping1.83×
12Teyana TaylorMovies & TV1.78×
13Automobile repair shopCars & Mobility1.71×
14Britney SpearsMusic & Radio1.68×
15Red LobsterFood & Beverages1.61×
16FanaticsFashion & Accessoires1.59×
17Solar powerHome & Garden1.58×
18Hardware storeHome & Garden1.54×
19Career developmentBusiness & Career1.54×
20Online newspaperNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit River audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.83×
Community OrientationOPEN1.49×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit River audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.49×
Sports ActivityPOWER0.64×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit River have in United States?

Detroit River has an estimated audience of 1,471,566 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Detroit River fans?

52.9% of Detroit River fans are female, 47.1% are male, with an average age of 39.9 years.

03

Which brands do Detroit River fans like most?

Detroit River fans show strongest brand affinity for Detroit Tigers (9.83×), Detroit Red Wings (17.55×), and Detroit Pistons (7.29×) over the country average.

04

Where do Detroit River fans live in United States?

Detroit River fans in United States are most concentrated in Michigan (reach ~900K), California (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Detroit River fans also like?

Beyond Detroit River itself, the audience over-indexes on Detroit Red Wings (17.55×), Detroit Pistons (7.29×), Detroit Lions (3.86×), and Britney Spears (1.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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