Detroit River Audience in United States

Detroit River logo

Detroit River has an estimated audience of 1,471,566 people in United States. 52.9% are female, 47.1% are male, average age 39.9. Top regions: Michigan, Ohio, California. Top brand affinities: Laguna (province), JTV (Indonesia), Minnesota, Sinaloa, Israeli cuisine.

The average Detroit River fan in United States is 39.9 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, California. Top brand affinities include Laguna (province), JTV (Indonesia), Minnesota, with strongest over-indexing on Laguna (province) (19.23× the country average). Demographically, the Detroit River audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Detroit River fans

Demographic split for Detroit River audience in United States
MetricValue
Female52.9%
Male47.1%
Average age39.9
Estimated audience size1,471,566

Audience persona

The typical Detroit River fan in United States is balanced, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for Detroit River in United States
RegionReachAffinity
Michigan810,70921.07×
Ohio74,6781.65×
California67,7170.42×
Texas54,1360.43×
New York48,3400.59×
Florida44,7610.45×
Illinois42,8520.87×
Indiana31,1091.16×
Pennsylvania29,4910.6×
Georgia25,9670.57×
North Carolina24,5630.55×
Wisconsin23,4271.06×
Virginia23,3300.65×
Minnesota16,3750.78×
Massachusetts16,3470.56×
Tennessee15,8100.54×
New Jersey15,7290.42×
Maryland15,6210.62×
Washington15,1320.51×
Arizona14,2730.48×
Missouri12,9600.55×
Kentucky12,8580.7×
Colorado12,6210.54×
South Carolina11,5940.52×
Oregon9,8060.58×
Alabama9,4290.46×
Louisiana8,9140.47×
Iowa8,5770.71×
Connecticut7,5770.51×
Nevada7,3740.52×
Oklahoma5,5430.34×
Mississippi5,2410.43×
Utah5,1690.39×
Arkansas5,0610.42×
Kansas4,8650.42×
Nebraska3,9460.53×
Washington, District of Columbia3,7740.85×
New Mexico3,6230.49×
West Virginia3,5740.52×
Maine2,8420.54×
New Hampshire2,7900.48×
Idaho2,7790.38×
Hawaii2,6550.42×
Montana2,4550.6×
Alaska2,4400.78×
Rhode Island2,3950.51×
South Dakota2,1000.62×
Vermont2,0610.8×
Delaware2,0100.5×
North Dakota1,8870.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detroit River audience
BrandAffinityCategory
Laguna (province)19.23×
JTV (Indonesia)8.62×
Minnesota1.87×Travel & Leisure
Sinaloa1.9×Travel & Leisure
Israeli cuisine4.07×Food & Beverages
Totally Spies!3.34×Movies & TV
Iztaccihuatl6.96×
Brian Grazer5.33×Movies & TV
Rajasthan3.07×Travel & Leisure
Nick Jr. (Australia)1.56×Kids & Family
Better Off Dead (film)1.82×Movies & TV
John Key3.3×Politics & Society
JcrOffroad2.36×Shopping
Otto Graham1.95×Sports
Caesarea2.27×Travel & Leisure
Pat's King of Steaks1.5×
Fist of Legend2.15×Movies & TV
Isabel Pantoja1.7×Music & Radio
Summer Days (And Summer Nights!!)2.03×Music & Radio
The Radiators (American band)1.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detroit River audience
TraitClusterScore
Career OrientationPOWER1.32
DIY MentalityTHRILL1.18
Community OrientationOPEN1.14
Luxury OrientationPREMIUM1.12
IndividualismJOY1.07
Healthy LifestyleBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Detroit River
CountryShare
United States87.1%
Canada9.5%
United Kingdom1.3%

See Detroit River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Detroit River have in United States?

Detroit River has an estimated audience of 1,471,566 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Detroit River fans?

52.9% of Detroit River fans are female, 47.1% are male, with an average age of 39.9 years.

Which brands do Detroit River fans like most?

Detroit River fans show strongest brand affinity for Laguna (province) (19.23×), JTV (Indonesia) (8.62×), and Minnesota (1.87×) over the country average.

Where do Detroit River fans live in United States?

Detroit River fans in United States are most concentrated in Michigan (reach 810,709), Ohio (reach 74,678), and California (reach 67,717). These three regions account for the largest share of the active audience.

What other brands do Detroit River fans also like?

Beyond Detroit River itself, the audience over-indexes on JTV (Indonesia) (8.62×), Minnesota (1.87×), Sinaloa (1.9×), and Israeli cuisine (4.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.