Rascasse Audience Intelligence

Devin Booker Audience in United States

A data profile of the people who buy, follow and care about Devin Booker in United States — modelled from more than twelve digital signal sources. Devin Booker has an estimated audience of 3,681,890 people in United States.

#92among Basketball in United States#1154among Person in United States#759in Sports

The average Devin Booker fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Phoenix Suns, Minnesota Timberwolves, Charlotte Hornets, with strongest over-indexing on Phoenix Suns (19.19× the country average).

Demographically, the Devin Booker audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Devin Booker fan in United States is more male, around 30.5 years old, with strong Family Orientation tendencies and a notable affinity for Phoenix Suns.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Devin Booker profile in United States.

Audience size
3.7M
in United States
Gender
25.7%♀
74.3% male
Age
30.5
average years
Country rank
#8628
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Devin Booker fans

25.7% are female, 74.3% are male, average age 30.5.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Devin Booker audience in United States
MetricValue
Female25.7%
Male74.3%
Average age30.5
Estimated audience size3,681,890
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Devin Booker audience in United States
Age bracketShare%
16-1941%
20-2926%
30-3917%
40-4910%
50+6%
Fig. 04

Worldwide distribution

66.7%

of the worldwide Devin Booker audience comes from United States.

Worldwide audience distribution share by country for Devin Booker
CountryShare
United States66.7%
Australia2.9%
Germany2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Devin Booker audience in United States is strongest.

Fig. 05

Top regions by affinity

Devin Booker fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~400K5.95×
02Michigan~100K1.32×
03Kentucky~50K1.22×
04Mississippi~40K1.19×
05Louisiana~50K1.18×
06New York~200K1.17×
07Maryland~70K1.17×
08California~400K1.13×
09Washington, District of Columbia~10K1.12×
10Illinois~100K1.11×
11New Jersey~100K1.07×
12Nevada~40K1.07×
13Georgia~100K1.02×
14Connecticut~40K1.02×
15Pennsylvania~100K1.01×
16Massachusetts~70K1.01×
17Minnesota~50K1.00×
18Hawaii~20K1.00×
19Texas~300K0.99×
20North Carolina~100K0.98×
21Virginia~80K0.96×
22Indiana~60K0.96×
23Oklahoma~40K0.96×
24Florida~200K0.95×
25Arkansas~30K0.95×
26Ohio~100K0.94×
27New Mexico~20K0.93×
28Tennessee~70K0.91×
29Alabama~40K0.88×
30Colorado~50K0.87×
31Oregon~40K0.87×
32Delaware~8K0.86×
33Missouri~50K0.84×
34Kansas~20K0.83×
35South Carolina~40K0.81×
36Rhode Island~9K0.80×
37Washington~60K0.78×
38Utah~30K0.78×
39North Dakota~6K0.77×
40Wisconsin~40K0.76×
41Iowa~20K0.76×
42Alaska~5K0.71×
43Nebraska~10K0.70×
44South Dakota~6K0.69×
45West Virginia~10K0.66×
46New Hampshire~9K0.66×
47Maine~8K0.65×
48Montana~6K0.63×
49Idaho~10K0.62×
50Vermont~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Devin Booker, United States
0.60×1.00×5.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Devin Booker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Devin Booker audience
#·InterestCategoryAffinity×
01Phoenix SunsSports19.19×
02Minnesota TimberwolvesSports13.94×
03NBA League PassSports12.03×
04Charlotte HornetsSports10.80×
05Chris PaulSports10.11×
06Sacramento KingsSports9.85×
07Luka DončićSports9.45×
08Atlanta HawksSports8.37×
09Carmelo AnthonySports8.25×
10Dallas MavericksSports7.97×
11Utah JazzSports7.34×
12New York KnicksSports7.08×
13Cleveland CavaliersSports6.72×
14Seattle MarinersSports6.59×
15Giannis AntetokounmpoSports6.37×
16Sneaker collectingFashion & Accessoires6.11×
17San Antonio SpursSports5.57×
18Miami HeatSports5.01×
19Oklahoma City ThunderSports4.94×
20Golden State WarriorsSports4.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Devin Booker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Devin Booker audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.49×
Convenience OrientationPREMIUM1.46×
IndulgenceJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Devin Booker audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
Quality AwarenessPREMIUM0.64×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Devin Booker have in United States?

Devin Booker has an estimated audience of 3,681,890 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Devin Booker fans?

25.7% of Devin Booker fans are female, 74.3% are male, with an average age of 30.5 years.

03

Which brands do Devin Booker fans like most?

Devin Booker fans show strongest brand affinity for Phoenix Suns (19.19×), Minnesota Timberwolves (13.94×), and Charlotte Hornets (10.8×) over the country average.

04

Where do Devin Booker fans live in United States?

Devin Booker fans in United States are most concentrated in California (reach ~400K), Arizona (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Devin Booker fans also like?

Beyond Devin Booker itself, the audience over-indexes on Minnesota Timberwolves (13.94×), Charlotte Hornets (10.8×), Dallas Mavericks (7.97×), and Sacramento Kings (9.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Devin Booker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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