Rascasse Audience Intelligence

Disney Magic Target Market in United States

A data profile of the people who buy, follow and care about Disney Magic in United States — modelled from more than twelve digital signal sources. Disney Magic has an estimated audience of 939,941 people in United States.

#9among Cruises in United States#2530among Brand in United States#1853in Travel & Leisure

The average Disney Magic fan in United States is 37.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Zootopia, Minnie Mouse, Disney on Ice, with strongest over-indexing on Zootopia (10.48× the country average).

Demographically, the Disney Magic audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney Magic fan in United States is more female, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Zootopia.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Magic profile in United States.

Audience size
940K
in United States
Gender
65.6%♀
34.4% male
Age
37.8
average years
Country rank
#24675
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney Magic

65.6% are female, 34.4% are male, average age 37.8.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Disney Magic audience in United States
MetricValue
Female65.6%
Male34.4%
Average age37.8
Estimated audience size939,941
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Disney Magic audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

79.9%

of the worldwide Disney Magic audience comes from United States.

Worldwide audience distribution share by country for Disney Magic
CountryShare
United States79.9%
Canada6.9%
Brazil3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Magic audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney Magic customers by region in United States
#RegionReachAffinity×
01Florida~200K2.48×
02Texas~200K2.01×
03Alaska~3K1.58×
04Louisiana~20K1.56×
05Utah~10K1.29×
06Oklahoma~10K1.27×
07Georgia~40K1.23×
08South Carolina~20K1.21×
09Alabama~20K1.21×
10Arkansas~9K1.16×
11Hawaii~5K1.15×
12Tennessee~20K1.13×
13Virginia~20K1.09×
14North Carolina~30K1.08×
15Missouri~20K1.07×
16Kentucky~10K1.07×
17Connecticut~10K1.05×
18New Jersey~20K1.04×
19Maryland~20K1.04×
20Kansas~8K1.02×
21Mississippi~8K1.00×
22New Hampshire~4K0.98×
23Rhode Island~3K0.98×
24California~100K0.97×
25Indiana~20K0.97×
26Pennsylvania~30K0.96×
27Ohio~30K0.96×
28West Virginia~4K0.96×
29Delaware~2K0.94×
30Massachusetts~20K0.93×
31Nevada~9K0.93×
32Idaho~4K0.91×
33Nebraska~4K0.90×
34South Dakota~2K0.90×
35North Dakota~2K0.90×
36Vermont~1K0.90×
37Iowa~7K0.89×
38Illinois~30K0.88×
39Arizona~20K0.87×
40Colorado~10K0.87×
41Montana~2K0.87×
42New York~50K0.86×
43Michigan~20K0.86×
44Wisconsin~10K0.86×
45Maine~3K0.86×
46Washington, District of Columbia~2K0.85×
47New Mexico~4K0.84×
48Washington~20K0.82×
49Minnesota~10K0.81×
50Oregon~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Disney Magic, United States
0.73×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Magic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Magic audience
#·InterestCategoryAffinity×
01Disney on IceTravel & Leisure16.59×
02Park Shin-hyeMovies & TV15.49×
03Minnie MouseMovies & TV12.43×
04ZootopiaMovies & TV10.48×
05Kaya ScodelarioMovies & TV9.61×
06International educationBusiness & Career7.61×
07Disney StoreShopping7.57×
08MonstersMovies & TV7.30×
09Magic KingdomGames5.11×
10Disney PrincessKids & Family3.80×
11Anne HathawayMovies & TV2.99×
12FandomLiterature2.85×
13Scooby-DooMovies & TV2.60×
14Catherine O'HaraMovies & TV2.57×
15Walt Disney WorldTravel & Leisure1.98×
16DisneylandTravel & Leisure1.83×
17NostalgiaHome & Garden1.80×
18HollywoodTravel & Leisure1.73×
19Theme parksTravel & Leisure1.64×
20Pizza HutFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Magic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Magic audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.38×
ExtroversionTHRILL1.33×
Pet OwnershipJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Magic audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Quality AwarenessPREMIUM0.88×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney Magic's target market in United States?

Disney Magic's target market in United States covers an estimated 939,941 people, concentrated in Texas and Florida.

02

What is the gender split and age of Disney Magic customers?

65.6% of the Disney Magic audience are female, 34.4% are male, with an average age of 37.8 years.

03

Which brands do Disney Magic fans like most?

Disney Magic fans show strongest brand affinity for Zootopia (10.48×), Minnie Mouse (12.43×), and Disney on Ice (16.59×) over the country average.

04

Where do Disney Magic fans live in United States?

Disney Magic fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Magic fans also like?

Beyond Disney Magic itself, the audience over-indexes on Minnie Mouse (12.43×), Disney on Ice (16.59×), Disney Store (7.57×), and Monsters (7.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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