Disney Magic Audience in United States

Disney Magic has an estimated audience of 944,574 people in United States. 65.6% are female, 34.4% are male, average age 37.8. Top regions: Florida, Texas, California. Top brand affinities: Zootopia, Minnie Mouse, Stitch!, MSN, Disney on Ice.

The average Disney Magic fan in United States is 37.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Zootopia, Minnie Mouse, Stitch!, with strongest over-indexing on Zootopia (9.83× the country average). Demographically, the Disney Magic audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of Disney Magic fans

Demographic split for Disney Magic audience in United States
MetricValue
Female65.6%
Male34.4%
Average age37.8
Estimated audience size944,574

Audience persona

The typical Disney Magic fan in United States is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Zootopia.

Top regions in United States

Top regions ranked by reach for Disney Magic in United States
RegionReachAffinity
Florida174,1912.72×
Texas150,7161.86×
California79,2170.76×
New York49,4000.94×
Georgia41,4741.43×
North Carolina34,0941.2×
Pennsylvania33,4541.05×
Ohio31,6491.09×
Illinois29,3810.93×
New Jersey28,1171.17×
Virginia27,6851.2×
Tennessee24,2441.28×
Michigan22,7050.92×
South Carolina19,8811.4×
Louisiana19,5971.61×
Massachusetts19,2981.04×
Maryland19,0031.17×
Alabama18,5421.41×
Missouri17,4871.15×
Indiana17,4341.01×
Kentucky14,1151.19×
Oklahoma13,8691.32×
Arizona12,8290.67×
Colorado12,2870.83×
Washington12,2120.64×
Wisconsin11,9260.84×
Connecticut11,3411.2×
Utah10,8171.28×
Minnesota10,2590.76×
Arkansas8,8641.14×
Kansas8,0921.09×
Mississippi7,8001×
Nevada6,8890.75×
Iowa6,4350.83×
Oregon5,4410.5×
West Virginia4,1930.95×
Hawaii3,7650.93×
New Hampshire3,7641.01×
Nebraska3,6250.77×
Idaho3,1810.67×
Rhode Island3,0981.03×
New Mexico2,8850.61×
Maine2,3220.69×
Delaware2,2940.88×
Washington, District of Columbia2,0420.72×
Alaska1,4940.74×
Montana1,3030.5×
South Dakota1,2860.59×
North Dakota1,1270.58×
Vermont7620.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney Magic audience
BrandAffinityCategory
Zootopia9.83×Movies & TV
Minnie Mouse11.74×Movies & TV
Stitch!7.05×Movies & TV
MSN2.59×News
Disney on Ice13.95×Travel & Leisure
Hobby Lobby2.39×Home & Garden
Disney Store6.23×Shopping
Magic Kingdom6.97×Games
Catherine O'Hara3.85×Movies & TV
Kaya Scodelario12.05×Movies & TV
Scooby-Doo2.77×Movies & TV
Disneyland Paris6.03×Travel & Leisure
Harry Potter1.79×Movies & TV
Aldi1.95×Shopping
southwest airlines2.69×Travel & Leisure
Fandom3.02×Literature
Happiness1.53×Health
Do it yourself (DIY)1.52×Home & Garden
Hollywood1.98×Travel & Leisure
Taco Bell1.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney Magic audience
TraitClusterScore
ExtroversionTHRILL1.59
Price SensitivityPREMIUM1.35
Pet OwnershipJOY1.28
CreativityOPEN1.19
TravellingTHRILL1.17
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Disney Magic
CountryShare
United States80.1%
Canada6.7%
Brazil3.2%

See Disney Magic audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does Disney Magic have in United States?

Disney Magic has an estimated audience of 944,574 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Disney Magic fans?

65.6% of Disney Magic fans are female, 34.4% are male, with an average age of 37.8 years.

Which brands do Disney Magic fans like most?

Disney Magic fans show strongest brand affinity for Zootopia (9.83×), Minnie Mouse (11.74×), and Stitch! (7.05×) over the country average.

Where do Disney Magic fans live in United States?

Disney Magic fans in United States are most concentrated in Florida (reach 174,191), Texas (reach 150,716), and California (reach 79,217). These three regions account for the largest share of the active audience.

What other brands do Disney Magic fans also like?

Beyond Disney Magic itself, the audience over-indexes on Minnie Mouse (11.74×), Stitch! (7.05×), MSN (2.59×), and Disney on Ice (13.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.