Dog Chow Audience in United States

Dog Chow has an estimated audience of 372,069 people in United States. 53.1% are female, 46.9% are male, average age 42.0. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Dogo Argentino, Singer-songwriter.

The average Dog Chow fan in United States is 42.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Dog Chow audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Dog Chow fans

Demographic split for Dog Chow audience in United States
MetricValue
Female53.1%
Male46.9%
Average age42.0
Estimated audience size372,069

Audience persona

The typical Dog Chow fan in United States is balanced, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Dog Chow in United States
RegionReachAffinity
Texas45,7611.43×
California34,9800.85×
Florida22,3990.89×
North Carolina14,9761.34×
New York14,8300.71×
Ohio14,5211.27×
Georgia14,1671.24×
Illinois14,0711.14×
Pennsylvania11,4470.91×
Indiana10,9621.61×
Michigan10,6621.1×
Tennessee10,1581.36×
Arizona9,5241.25×
Alabama9,0081.73×
Missouri8,5891.43×
Virginia7,8470.87×
Kentucky7,6751.65×
Louisiana7,0711.47×
South Carolina6,8091.22×
Oklahoma6,5461.58×
Colorado5,9361.01×
New Jersey5,6780.6×
Maryland5,4830.86×
Mississippi5,1161.67×
Wisconsin4,8140.86×
Washington4,4650.6×
Minnesota4,2430.8×
Arkansas4,1321.35×
Iowa3,7711.23×
Massachusetts3,3940.46×
West Virginia3,3791.95×
Kansas3,1211.06×
Nevada3,1030.86×
New Mexico2,7121.45×
Oregon2,3350.55×
Utah2,2310.67×
Connecticut2,0110.54×
Nebraska1,9831.06×
Idaho1,2060.65×
Delaware8210.8×
Hawaii7790.49×
North Dakota7380.97×
Maine7330.55×
New Hampshire6640.45×
Washington, District of Columbia6520.58×
Montana6350.61×
South Dakota6260.73×
Rhode Island6110.52×
Alaska4980.63×
Wyoming4660.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog Chow audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Dogo Argentino45.93×Pets & Animals
Singer-songwriter5.51×Music & Radio
Google Maps4.9×Internet & Social Media
Sarah Jessica Parker15.25×Movies & TV
Capital One4.45×Business & Career
Income tax13.19×Business & Career
Dog agility13.24×Pets & Animals
Dog daycare21.11×Pets & Animals
Houston Astros7.87×Sports
Pet sitting6.43×Pets & Animals
Indeed.com3.57×Business & Career
Paula Abdul22.42×Music & Radio
Google News5×News
Petco4.57×Shopping
Circle K5.73×Shopping
PetSmart8.05×Shopping
Kia Sportage16.11×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog Chow audience
TraitClusterScore
Pet OwnershipJOY2
DIY MentalityTHRILL1.78
ExtroversionTHRILL1.46
Luxury OrientationPREMIUM1.35
IndulgenceJOY1.25
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Dog Chow
CountryShare
United States38.7%
Mexico22.7%
Brazil10.6%

See Dog Chow audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Dog Chow have in United States?

Dog Chow has an estimated audience of 372,069 people in United States, concentrated in Texas and California.

What is the gender split and age of Dog Chow fans?

53.1% of Dog Chow fans are female, 46.9% are male, with an average age of 42.0 years.

Which brands do Dog Chow fans like most?

Dog Chow fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Dog Chow fans live in United States?

Dog Chow fans in United States are most concentrated in Texas (reach 45,761), California (reach 34,980), and Florida (reach 22,399). These three regions account for the largest share of the active audience.

What other brands do Dog Chow fans also like?

Beyond Dog Chow itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Dogo Argentino (45.93×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog Chow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.