Rascasse Audience Intelligence

Dog Chow Target Market in United States

A data profile of the people who buy, follow and care about Dog Chow in United States — modelled from more than twelve digital signal sources. Dog Chow has an estimated audience of 373,288 people in United States.

#11among Pet shop in United States#4465among Brand in United States#598in Shopping

The average Dog Chow fan in United States is 42.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dog agility, Pet sitting, PetSmart, with strongest over-indexing on Dog agility (18.68× the country average).

Demographically, the Dog Chow audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog Chow fan in United States is balanced, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog Chow profile in United States.

Audience size
373K
in United States
Gender
53.1%♀
46.9% male
Age
42.0
average years
Country rank
#43135
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dog Chow

53.1% are female, 46.9% are male, average age 42.0.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Dog Chow audience in United States
MetricValue
Female53.1%
Male46.9%
Average age42.0
Estimated audience size373,288
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Dog Chow audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3916%
40-4920%
50+31%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Dog Chow audience comes from United States.

Worldwide audience distribution share by country for Dog Chow
CountryShare
United States37.7%
Mexico23.1%
Colombia11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog Chow audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog Chow customers by region in United States
#RegionReachAffinity×
01West Virginia~3K1.73×
02Kentucky~7K1.58×
03Alabama~8K1.53×
04Mississippi~5K1.50×
05Oklahoma~6K1.43×
06Indiana~9K1.39×
07Texas~40K1.36×
08Louisiana~6K1.34×
09New Mexico~2K1.30×
10North Carolina~10K1.29×
11Tennessee~10K1.29×
12Missouri~8K1.28×
13Arkansas~4K1.26×
14Georgia~10K1.20×
15Arizona~9K1.20×
16Ohio~10K1.19×
17South Carolina~6K1.13×
18Iowa~3K1.10×
19Illinois~10K1.06×
20Kansas~3K1.04×
21Michigan~10K1.02×
22Nebraska~2K1.02×
23North Dakota<1K1.00×
24Colorado~6K0.99×
25South Dakota<1K0.94×
26Alaska<1K0.94×
27Vermont<1K0.93×
28Delaware<1K0.92×
29Montana<1K0.91×
30Nevada~3K0.90×
31Florida~20K0.89×
32Pennsylvania~10K0.89×
33Virginia~8K0.89×
34Idaho~2K0.89×
35Maryland~6K0.88×
36Wisconsin~5K0.88×
37Maine~1K0.88×
38Rhode Island~1K0.88×
39Hawaii~1K0.86×
40California~30K0.85×
41New Hampshire~1K0.85×
42Washington, District of Columbia<1K0.84×
43Minnesota~4K0.83×
44Utah~3K0.82×
45Connecticut~3K0.75×
46Oregon~3K0.74×
47New York~20K0.73×
48Washington~5K0.70×
49New Jersey~7K0.69×
50Massachusetts~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Dog Chow, United States
0.65×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog Chow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog Chow audience
#·InterestCategoryAffinity×
01CroquetteFood & Beverages29.69×
02ZoetisShopping20.31×
03Dog agilityPets & Animals18.68×
04Pet sittingPets & Animals10.08×
05PetSmartShopping8.62×
06Hardware storeHome & Garden4.30×
07Domino's PizzaFood & Beverages3.69×
08FedExBusiness & Career3.49×
09PetcoShopping3.40×
10Vehicle insuranceCars & Mobility3.16×
11Pizza HutFood & Beverages3.12×
12McDonald'sFood & Beverages2.92×
13Mortgage loansBusiness & Career2.65×
14SubwayFood & Beverages2.49×
15Pet foodPets & Animals2.48×
16Shopping mallsShopping2.24×
17StarbucksFood & Beverages2.22×
18PinterestInternet & Social Media1.94×
19BarbecueFood & Beverages1.86×
20FurnitureHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog Chow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog Chow audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.17×
DIY MentalityTHRILL1.89×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog Chow audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
TravellingTHRILL0.84×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dog Chow's target market in United States?

Dog Chow's target market in United States covers an estimated 373,288 people, concentrated in Texas and California.

02

What is the gender split and age of Dog Chow customers?

53.1% of the Dog Chow audience are female, 46.9% are male, with an average age of 42.0 years.

03

Which brands do Dog Chow fans like most?

Dog Chow fans show strongest brand affinity for Dog agility (18.68×), Pet sitting (10.08×), and PetSmart (8.62×) over the country average.

04

Where do Dog Chow fans live in United States?

Dog Chow fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dog Chow fans also like?

Beyond Dog Chow itself, the audience over-indexes on Pet sitting (10.08×), PetSmart (8.62×), Domino's Pizza (3.69×), and Hardware store (4.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See Dog Chow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog Chow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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