Domain.com Audience in United States

Domain.com logo

Domain.com has an estimated audience of 305,140 people in United States. 59.1% are female, 40.9% are male, average age 35.8. Top regions: California, Florida, Texas. Top brand affinities: Product design, Historic site, Metro Iztapalapa, Fairy godmother, Janitor.

The average Domain.com fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Product design, Historic site, Metro Iztapalapa, with strongest over-indexing on Product design (14.24× the country average). Demographically, the Domain.com audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand

Demographics of Domain.com fans

Demographic split for Domain.com audience in United States
MetricValue
Female59.1%
Male40.9%
Average age35.8
Estimated audience size305,140

Audience persona

The typical Domain.com fan in United States is more female, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Domain.com in United States
RegionReachAffinity
California44,1661.32×
Florida32,8481.59×
Texas31,3221.19×
New York24,5251.44×
Georgia11,1901.19×
South Carolina9,6382.1×
Illinois9,6200.95×
North Carolina8,9490.97×
Virginia8,5691.15×
Pennsylvania8,4620.82×
New Jersey7,6250.98×
Michigan7,3670.92×
Arizona7,3661.18×
Indiana6,9991.26×
Washington6,6491.09×
Ohio6,1040.65×
Maryland5,3901.03×
Tennessee5,3060.87×
Massachusetts5,2970.88×
Missouri4,7450.96×
Colorado4,6960.98×
Louisiana4,2841.09×
Nevada4,1921.42×
Oregon4,1881.2×
Alabama3,6080.85×
Minnesota3,4410.79×
Wisconsin3,3700.73×
Oklahoma2,9230.86×
Kentucky2,8770.75×
Connecticut2,6960.88×
Utah2,5770.94×
Mississippi2,1410.85×
Kansas1,8660.78×
Arkansas1,7660.7×
Idaho1,5160.99×
Iowa1,4950.59×
Hawaii1,3371.02×
New Mexico1,3170.86×
Washington, District of Columbia1,0721.17×
Nebraska1,0700.7×
New Hampshire8840.74×
Rhode Island8540.88×
Alaska8191.25×
West Virginia7580.53×
Maine7530.69×
Wyoming7151.58×
Montana7140.84×
South Dakota6510.92×
North Dakota6331.01×
Delaware6300.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Domain.com audience
BrandAffinityCategory
Product design14.24×Business & Career
Historic site21.29×Arts & Culture
Metro Iztapalapa110×Travel & Leisure
Fairy godmother20.49×Literature
Janitor17.42×Home & Garden
JDSU7.68×Business & Career
Isometric exercise20×Sports
Quarto94.11×Games
Vocal harmony9.63×Music & Radio
Home equity3.92×Home & Garden
Mathcore14.57×Music & Radio
UK garage8.62×Music & Radio
Hipster13.42×Politics & Society
Governor of Michigan10.19×Politics & Society
Ivy Queen La Diva688.19×Music & Radio
Lahaina, Hawaii24×Travel & Leisure
Harlow12.76×Travel & Leisure
Goop5.64×Internet & Social Media
Stamp collecting4.98×Home & Garden
The Historian15.89×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Domain.com audience
TraitClusterScore
Luxury OrientationPREMIUM4.24
LGBTQ+ IdentityOPEN3.97
Quality AwarenessPREMIUM2.75
Design AffinityPREMIUM2.32
Risk AppetiteTHRILL2.06
Family OrientationCONSERVATISM1.94

Worldwide distribution

Worldwide audience distribution share by country for Domain.com
CountryShare
United States76.5%
Canada11.4%
Saudi Arabia2.5%

See Domain.com audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Domain.com have in United States?

Domain.com has an estimated audience of 305,140 people in United States, concentrated in California and Florida.

What is the gender split and age of Domain.com fans?

59.1% of Domain.com fans are female, 40.9% are male, with an average age of 35.8 years.

Which brands do Domain.com fans like most?

Domain.com fans show strongest brand affinity for Product design (14.24×), Historic site (21.29×), and Metro Iztapalapa (110×) over the country average.

Where do Domain.com fans live in United States?

Domain.com fans in United States are most concentrated in California (reach 44,166), Florida (reach 32,848), and Texas (reach 31,322). These three regions account for the largest share of the active audience.

What other brands do Domain.com fans also like?

Beyond Domain.com itself, the audience over-indexes on Historic site (21.29×), Metro Iztapalapa (110×), Fairy godmother (20.49×), and Janitor (17.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Domain.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.