Dorney Park & Wildwater Kingdom Audience in United States

Dorney Park & Wildwater Kingdom has an estimated audience of 294,035 people in United States. 67.3% are female, 32.7% are male, average age 36.9. Top regions: Pennsylvania, New York, New Jersey. Top brand affinities: Wizard World, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Dorney Park & Wildwater Kingdom fan in United States is 36.9 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, New Jersey. Top brand affinities include Wizard World, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Wizard World (156.13× the country average). Demographically, the Dorney Park & Wildwater Kingdom audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Dorney Park & Wildwater Kingdom fans

Demographic split for Dorney Park & Wildwater Kingdom audience in United States
MetricValue
Female67.3%
Male32.7%
Average age36.9
Estimated audience size294,035

Audience persona

The typical Dorney Park & Wildwater Kingdom fan in United States is more female, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Wizard World.

Top regions in United States

Top regions ranked by reach for Dorney Park & Wildwater Kingdom in United States
RegionReachAffinity
Pennsylvania165,83216.75×
New York53,0893.23×
New Jersey48,0816.43×
Maryland14,0642.78×
Virginia7,0310.98×
Florida6,9340.35×
Ohio6,0870.67×
California5,0320.16×
North Carolina3,9220.44×
Connecticut3,9021.32×
Delaware3,8804.78×
Texas3,8250.15×
Massachusetts3,4370.59×
Michigan2,2110.29×
South Carolina2,1530.49×
Georgia2,0540.23×
Illinois2,0130.21×
Washington, District of Columbia1,5141.71×
West Virginia1,4601.07×
Tennessee1,4390.24×
Indiana1,2850.24×
Kentucky1,1760.32×
Missouri8710.18×
Colorado8620.19×
Washington7800.13×
Minnesota7540.18×
Arizona7370.12×
Louisiana7240.19×
Wisconsin6670.15×
Rhode Island6640.71×
New Hampshire5540.48×
Maine5160.49×
Alabama5110.12×
Oregon4940.15×
Kansas4920.21×
Mississippi4770.2×
Iowa4670.19×
Nevada4080.14×
Arkansas3990.16×
Oklahoma3900.12×
Utah3820.15×
Vermont3080.6×
Alaska2770.44×
Hawaii2660.21×
Idaho2570.17×
Nebraska2430.16×
Montana2420.3×
New Mexico2420.16×
South Dakota2390.35×
North Dakota2320.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dorney Park & Wildwater Kingdom audience
BrandAffinityCategory
Wizard World156.13×Literature
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google Maps5.06×Internet & Social Media
Enterprise Rent-A-Car7.07×Cars & Mobility
Luxury Travel14.62×Travel & Leisure
Dora the Explorer30.77×Movies & TV
Capital One4.41×Business & Career
Income tax13.19×Business & Career
Horoscope9.66×Health
Lego City39.66×Kids & Family
Indeed.com4.1×Business & Career
Khan Academy7.82×Business & Career
Roulette13.18×Games
Legoland12.5×Travel & Leisure
Blended whiskey10.46×Food & Beverages
Philadelphia Phillies8.94×Sports
Carousel16.09×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dorney Park & Wildwater Kingdom audience
TraitClusterScore
Luxury OrientationPREMIUM3.34
Risk AppetiteTHRILL1.75
Family OrientationCONSERVATISM1.71
Community OrientationOPEN1.39
IndulgenceJOY1.28
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Dorney Park & Wildwater Kingdom
CountryShare
United States77.1%
Japan6.0%
United Kingdom3.7%

See Dorney Park & Wildwater Kingdom audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Dorney Park & Wildwater Kingdom have in United States?

Dorney Park & Wildwater Kingdom has an estimated audience of 294,035 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Dorney Park & Wildwater Kingdom fans?

67.3% of Dorney Park & Wildwater Kingdom fans are female, 32.7% are male, with an average age of 36.9 years.

Which brands do Dorney Park & Wildwater Kingdom fans like most?

Dorney Park & Wildwater Kingdom fans show strongest brand affinity for Wizard World (156.13×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Dorney Park & Wildwater Kingdom fans live in United States?

Dorney Park & Wildwater Kingdom fans in United States are most concentrated in Pennsylvania (reach 165,832), New York (reach 53,089), and New Jersey (reach 48,081). These three regions account for the largest share of the active audience.

What other brands do Dorney Park & Wildwater Kingdom fans also like?

Beyond Dorney Park & Wildwater Kingdom itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dorney Park & Wildwater Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.