Dothan, Alabama Audience in United States
Dothan, Alabama has an estimated audience of 1,635,817 people in United States. 68.6% are female, 31.4% are male, average age 37.0. Top brand affinities: Moto Guzzi, Makeup Tutorials, Manicure, Bundesliga, Hair conditioner.
Top brand affinities include Moto Guzzi, Makeup Tutorials, Manicure, with strongest over-indexing on Moto Guzzi (19.81× the country average). Demographically, the Dothan, Alabama audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Extroversion.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Dothan, Alabama fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 37.0 |
| Estimated audience size | 1,635,817 |
Audience persona
The typical Dothan, Alabama fan in United States is more female, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Moto Guzzi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moto Guzzi | 19.81× | Cars & Mobility |
| Makeup Tutorials | 2.29× | Beauty & Wellness |
| Manicure | 2.04× | Beauty & Wellness |
| Bundesliga | 3.41× | Sports |
| Hair conditioner | 1.61× | Beauty & Wellness |
| Hair iron | 1.71× | Beauty & Wellness |
| Cardi B | 1.96× | Music & Radio |
| Nicki Minaj | 1.98× | Music & Radio |
| Standup paddleboarding | 2.08× | Sports |
| Kylie Jenner | 1.93× | Movies & TV |
| Waxing | 1.51× | Beauty & Wellness |
| Kim Kardashian | 1.66× | Movies & TV |
| Miley Cyrus | 1.8× | Music & Radio |
| Drake | 1.73× | Music & Radio |
| Selena Gomez | 1.54× | Movies & TV |
| MTV | 1.58× | Movies & TV |
| Abercrombie & Fitch | 1.61× | Fashion & Accessoires |
| Beyoncé | 1.53× | Music & Radio |
| Katy Perry | 1.67× | Music & Radio |
| Rip Curl | 3.57× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.29 |
| Extroversion | THRILL | 1.28 |
| Indulgence | JOY | 1.2 |
| Spirituality | BALANCE | 1.12 |
| Price Sensitivity | PREMIUM | 1.08 |
| Convenience Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.9% |
| United Kingdom | 3.7% |
| Canada | 3.6% |
See Dothan, Alabama audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dothan, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.