Rascasse Audience Intelligence

Dothan, Alabama Audience in United States

A data profile of the people who buy, follow and care about Dothan, Alabama in United States — modelled from more than twelve digital signal sources. Dothan, Alabama has an estimated audience of 1,635,817 people in United States.

#45among Department store in United States#1349among POI in United States#1268in Travel & Leisure

The average Dothan, Alabama fan in United States is 37.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Alabama, Georgia.

Top brand affinities include Pizza Hut, Burger King, Subway, with strongest over-indexing on Pizza Hut (1.79× the country average).

Demographically, the Dothan, Alabama audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dothan, Alabama fan in United States is more female, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Pizza Hut.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dothan, Alabama profile in United States.

Audience size
1.6M
in United States
Gender
68.6%♀
31.4% male
Age
37.0
average years
Country rank
#16625
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dothan, Alabama fans

68.6% are female, 31.4% are male, average age 37.0.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Dothan, Alabama audience in United States
MetricValue
Female68.6%
Male31.4%
Average age37.0
Estimated audience size1,635,817
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Dothan, Alabama audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3917%
40-4919%
50+17%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Dothan, Alabama audience comes from United States.

Worldwide audience distribution share by country for Dothan, Alabama
CountryShare
United States91.9%
United Kingdom3.7%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dothan, Alabama audience in United States is strongest.

Fig. 05

Top regions by affinity

Dothan, Alabama fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~300K13.29×
02Florida~300K2.74×
03Georgia~100K2.62×
04Mississippi~30K2.31×
05Tennessee~50K1.50×
06Arkansas~20K1.46×
07Louisiana~30K1.27×
08Kentucky~30K1.25×
09South Carolina~30K1.15×
10Missouri~20K0.94×
11Alaska~3K0.91×
12North Carolina~40K0.89×
13North Dakota~3K0.88×
14Vermont~3K0.88×
15Indiana~30K0.87×
16West Virginia~7K0.87×
17South Dakota~3K0.87×
18Montana~4K0.86×
19Kansas~10K0.83×
20Nebraska~7K0.82×
21Rhode Island~4K0.82×
22Iowa~10K0.81×
23Washington, District of Columbia~4K0.81×
24Delaware~4K0.81×
25Maine~5K0.80×
26Hawaii~6K0.79×
27Oklahoma~10K0.78×
28New Hampshire~5K0.78×
29Idaho~6K0.77×
30New Mexico~6K0.75×
31Illinois~40K0.70×
32Virginia~30K0.69×
33Wisconsin~20K0.68×
34Utah~10K0.67×
35Nevada~10K0.64×
36Ohio~30K0.63×
37Colorado~20K0.63×
38Connecticut~10K0.63×
39Minnesota~10K0.62×
40Oregon~10K0.61×
41Texas~80K0.60×
42Michigan~30K0.60×
43Arizona~20K0.58×
44Maryland~20K0.56×
45Washington~20K0.53×
46Massachusetts~20K0.51×
47Pennsylvania~30K0.50×
48New Jersey~20K0.49×
49New York~40K0.44×
50California~60K0.32×
Fig. 06

Affinity by region

Affinity by region — Dothan, Alabama, United States
0.32×1.00×13.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dothan, Alabama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dothan, Alabama audience
#·InterestCategoryAffinity×
01Miley CyrusMusic & Radio2.12×
02Britney SpearsMusic & Radio2.06×
03Internet celebrityInternet & Social Media1.94×
04WaxingBeauty & Wellness1.94×
05HypermarketShopping1.91×
06Dunkin' DonutsFood & Beverages1.90×
07Children's clothingFashion & Accessoires1.85×
08Non-alcoholic beverageFood & Beverages1.83×
09Hair ironBeauty & Wellness1.81×
10Anne HathawayMovies & TV1.81×
11SweepstakesGames1.80×
12Pizza HutFood & Beverages1.79×
13Dance musicMusic & Radio1.74×
14ManicureBeauty & Wellness1.68×
15Burger KingFood & Beverages1.64×
16Discount storesShopping1.62×
17SubwayFood & Beverages1.61×
18Makeup TutorialsBeauty & Wellness1.61×
19Child careKids & Family1.58×
20GameStopGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dothan, Alabama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dothan, Alabama audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.54×
ExtroversionTHRILL1.46×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dothan, Alabama audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
TravellingTHRILL0.64×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dothan, Alabama have in United States?

Dothan, Alabama has an estimated audience of 1,635,817 people in United States, concentrated in Florida and Alabama.

02

What is the gender split and age of Dothan, Alabama fans?

68.6% of Dothan, Alabama fans are female, 31.4% are male, with an average age of 37.0 years.

03

Which brands do Dothan, Alabama fans like most?

Dothan, Alabama fans show strongest brand affinity for Pizza Hut (1.79×), Burger King (1.64×), and Subway (1.61×) over the country average.

04

Where do Dothan, Alabama fans live in United States?

Dothan, Alabama fans in United States are most concentrated in Florida (reach ~300K), Alabama (reach ~300K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dothan, Alabama fans also like?

Beyond Dothan, Alabama itself, the audience over-indexes on Burger King (1.64×), Subway (1.61×), Britney Spears (2.06×), and Discount stores (1.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dothan, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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