Dothan, Alabama Audience in United States
Dothan, Alabama has an estimated audience of 1,635,817 people in United States. 68.6% are female, 31.4% are male, average age 37.0. Top brand affinities: Mothercare, nbc chicago, Fox & Friends, Commercial mortgage, Picnic.
Top brand affinities include Mothercare, nbc chicago, Fox & Friends, with strongest over-indexing on Mothercare (1.53× the country average). Demographically, the Dothan, Alabama audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Extroversion.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Dothan, Alabama fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 37.0 |
| Estimated audience size | 1,635,817 |
Audience persona
The typical Dothan, Alabama fan in United States is more female, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Mothercare.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 1.53× | Kids & Family |
| nbc chicago | 2.23× | Movies & TV |
| Fox & Friends | 1.51× | Movies & TV |
| Commercial mortgage | 1.53× | Business & Career |
| Picnic | 1.54× | Kids & Family |
| Overtone | 1.73× | Beauty & Wellness |
| Divergent series | 2.11× | Movies & TV |
| Irrigation sprinkler | 1.57× | Home & Garden |
| Sin Embargo MX | 3.41× | News |
| Ural Mountains | 1.77× | Travel & Leisure |
| Bulacan | 2.08× | Travel & Leisure |
| JC Whitney | 1.86× | Shopping |
| World Extreme Cagefighting | 1.66× | Sports |
| Shannon Leto | 2.32× | Movies & TV |
| Arco Iris | 1.72× | Music & Radio |
| iPEC Coaching | 1.66× | Business & Career |
| York Minster | 1.66× | Travel & Leisure |
| WOFL | 1.68× | Movies & TV |
| William Boyd (writer) | 2.04× | Literature |
| Mount Takao | 1.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.29 |
| Extroversion | THRILL | 1.28 |
| Indulgence | JOY | 1.2 |
| Spirituality | BALANCE | 1.12 |
| Price Sensitivity | PREMIUM | 1.08 |
| Convenience Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.9% |
| United Kingdom | 3.7% |
| Canada | 3.6% |
See Dothan, Alabama audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dothan, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.