Dover, New Hampshire Audience in United States

Dover, New Hampshire has an estimated audience of 954,845 people in United States. 68.4% are female, 31.6% are male, average age 38.7. Top regions: Massachusetts, New Hampshire, New York. Top brand affinities: New England Patriots, Panera Bread, New York Knicks, Nail salon, Red Lobster.

The average Dover, New Hampshire fan in United States is 38.7 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, New York. Top brand affinities include New England Patriots, Panera Bread, New York Knicks, with strongest over-indexing on New England Patriots (1.87× the country average). Demographically, the Dover, New Hampshire audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Dover, New Hampshire fans

Demographic split for Dover, New Hampshire audience in United States
MetricValue
Female68.4%
Male31.6%
Average age38.7
Estimated audience size954,845

Audience persona

The typical Dover, New Hampshire fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for New England Patriots.

Top regions in United States

Top regions ranked by reach for Dover, New Hampshire in United States
RegionReachAffinity
Massachusetts60,7273.23×
New Hampshire55,67214.8×
New York37,1680.7×
Maine30,0728.79×
California27,5780.26×
Florida25,0820.39×
Texas21,8850.27×
Connecticut19,0421.99×
Pennsylvania14,6110.45×
New Jersey11,6940.48×
North Carolina10,6980.37×
Illinois10,0150.31×
Virginia9,8930.43×
Ohio9,6680.33×
Georgia8,3510.28×
Washington6,9990.37×
Michigan6,8750.28×
Tennessee6,8280.36×
Colorado6,4750.43×
Arizona6,1150.31×
Rhode Island5,9631.96×
Maryland5,4590.33×
Indiana5,3260.31×
Vermont5,3243.18×
South Carolina4,8110.33×
Missouri4,7460.31×
Wisconsin4,5910.32×
Minnesota4,1890.31×
Oregon3,9160.36×
Alabama3,6990.28×
Kentucky3,4630.29×
Utah3,4400.4×
Louisiana2,6080.21×
Kansas2,3430.31×
Nevada2,3060.25×
Iowa2,1230.27×
Oklahoma2,0630.19×
Arkansas1,9850.25×
Mississippi1,9550.25×
Washington, District of Columbia1,8390.64×
Delaware1,8070.69×
Idaho1,7040.36×
Nebraska1,6750.35×
West Virginia1,6140.36×
Montana1,4040.53×
Alaska1,3810.68×
Hawaii1,2210.3×
New Mexico1,2030.25×
South Dakota1,1880.54×
North Dakota1,1570.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dover, New Hampshire audience
BrandAffinityCategory
New England Patriots1.87×Sports
Panera Bread1.53×Food & Beverages
New York Knicks1.73×Sports
Nail salon1.53×Beauty & Wellness
Red Lobster1.7×Food & Beverages
Boston Red Sox1.67×Sports
Non-alcoholic beverage1.55×Food & Beverages
Diet food1.7×Food & Beverages
Day spa1.72×Beauty & Wellness
Boston Bruins2.45×Sports
Gymshark1.68×Sports
Employment agency1.64×Business & Career
Portsmouth F.C.9.38×Sports
Luxury Lifestyle1.51×Shopping
Miley Cyrus1.52×Music & Radio
Lane Bryant1.57×Fashion & Accessoires
Ryan Reynolds1.57×Movies & TV
Channing Tatum1.86×Movies & TV
Katy Perry1.55×Music & Radio
Frozen food1.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dover, New Hampshire audience
TraitClusterScore
ExtroversionTHRILL1.5
Career OrientationPOWER1.26
Family OrientationCONSERVATISM1.26
Urban LifestyleOPEN1.2
Risk AppetiteTHRILL1.18
Healthy LifestyleBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Dover, New Hampshire
CountryShare
United States99.7%
Canada0.2%
Germany0.1%

See Dover, New Hampshire audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Dover, New Hampshire have in United States?

Dover, New Hampshire has an estimated audience of 954,845 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of Dover, New Hampshire fans?

68.4% of Dover, New Hampshire fans are female, 31.6% are male, with an average age of 38.7 years.

Which brands do Dover, New Hampshire fans like most?

Dover, New Hampshire fans show strongest brand affinity for New England Patriots (1.87×), Panera Bread (1.53×), and New York Knicks (1.73×) over the country average.

Where do Dover, New Hampshire fans live in United States?

Dover, New Hampshire fans in United States are most concentrated in Massachusetts (reach 60,727), New Hampshire (reach 55,672), and New York (reach 37,168). These three regions account for the largest share of the active audience.

What other brands do Dover, New Hampshire fans also like?

Beyond Dover, New Hampshire itself, the audience over-indexes on Panera Bread (1.53×), New York Knicks (1.73×), Nail salon (1.53×), and Red Lobster (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dover, New Hampshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.