Rascasse Audience Intelligence

Dover, New Hampshire Audience in United States

A data profile of the people who buy, follow and care about Dover, New Hampshire in United States — modelled from more than twelve digital signal sources. Dover, New Hampshire has an estimated audience of 954,845 people in United States.

#80among Department store in United States#2227among POI in United States#1831in Travel & Leisure

The average Dover, New Hampshire fan in United States is 38.7 years old, more female, and lives primarily in New Hampshire.

The audience is concentrated in New Hampshire, California, Massachusetts.

Top brand affinities include Britney Spears, Non-alcoholic beverage, Internet celebrity, with strongest over-indexing on Britney Spears (2.17× the country average).

Demographically, the Dover, New Hampshire audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dover, New Hampshire fan in United States is more female, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Britney Spears.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dover, New Hampshire profile in United States.

Audience size
955K
in United States
Gender
68.4%♀
31.6% male
Age
38.7
average years
Country rank
#24421
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dover, New Hampshire fans

68.4% are female, 31.6% are male, average age 38.7.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Dover, New Hampshire audience in United States
MetricValue
Female68.4%
Male31.6%
Average age38.7
Estimated audience size954,845
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Dover, New Hampshire audience in United States
Age bracketShare%
16-1912%
20-2926%
30-3925%
40-4926%
50+11%
Fig. 04

Worldwide distribution

99.7%

of the worldwide Dover, New Hampshire audience comes from United States.

Worldwide audience distribution share by country for Dover, New Hampshire
CountryShare
United States99.7%
Canada0.2%
Germany0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dover, New Hampshire audience in United States is strongest.

Fig. 05

Top regions by affinity

Dover, New Hampshire fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~100K26.78×
02Maine~20K6.49×
03Massachusetts~30K1.80×
04Vermont~2K1.44×
05Rhode Island~3K1.09×
06Connecticut~10K1.03×
07Alaska~2K0.93×
08North Dakota~2K0.93×
09Montana~2K0.92×
10South Dakota~2K0.92×
11West Virginia~4K0.91×
12Hawaii~4K0.91×
13Nebraska~4K0.90×
14Idaho~4K0.89×
15Delaware~2K0.89×
16Mississippi~7K0.88×
17New Mexico~4K0.88×
18Arkansas~7K0.87×
19Washington, District of Columbia~2K0.85×
20Iowa~7K0.84×
21Louisiana~10K0.83×
22Kansas~6K0.83×
23Oklahoma~9K0.82×
24Kentucky~10K0.81×
25Nevada~7K0.80×
26Alabama~10K0.79×
27Utah~7K0.79×
28Oregon~8K0.75×
29Missouri~10K0.74×
30Wisconsin~10K0.74×
31South Carolina~10K0.74×
32Indiana~10K0.72×
33Minnesota~10K0.72×
34Tennessee~10K0.68×
35Maryland~10K0.68×
36Arizona~10K0.67×
37Colorado~10K0.65×
38Washington~10K0.63×
39Michigan~20K0.62×
40Georgia~20K0.59×
41Virginia~10K0.58×
42Ohio~20K0.57×
43North Carolina~20K0.57×
44New Jersey~10K0.57×
45Illinois~20K0.54×
46Pennsylvania~20K0.53×
47New York~30K0.48×
48Florida~30K0.43×
49Texas~30K0.40×
50California~40K0.35×
Fig. 06

Affinity by region

Affinity by region — Dover, New Hampshire, United States
0.35×1.00×26.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dover, New Hampshire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dover, New Hampshire audience
#·InterestCategoryAffinity×
01Portsmouth F.C.Sports10.47×
02Non-alcoholic beverageFood & Beverages2.97×
03Employment agencyBusiness & Career2.33×
04Britney SpearsMusic & Radio2.17×
05ButcherFood & Beverages2.12×
06FanaticsFashion & Accessoires2.06×
07Red LobsterFood & Beverages1.94×
08Day spaBeauty & Wellness1.88×
09Ryan ReynoldsMovies & TV1.86×
10Internet celebrityInternet & Social Media1.72×
11Career developmentBusiness & Career1.68×
12EspressoFood & Beverages1.67×
13PubFood & Beverages1.65×
14Street foodFood & Beverages1.62×
15Detroit TigersSports1.59×
16Diet foodFood & Beverages1.58×
17Rail transportTravel & Leisure1.55×
18SmoothieFood & Beverages1.55×
19Sports clubSports1.53×
20MassageHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dover, New Hampshire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dover, New Hampshire audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.73×
Community OrientationOPEN1.43×
ExtroversionTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dover, New Hampshire audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.44×
Quality AwarenessPREMIUM0.54×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dover, New Hampshire have in United States?

Dover, New Hampshire has an estimated audience of 954,845 people in United States, concentrated in New Hampshire and California.

02

What is the gender split and age of Dover, New Hampshire fans?

68.4% of Dover, New Hampshire fans are female, 31.6% are male, with an average age of 38.7 years.

03

Which brands do Dover, New Hampshire fans like most?

Dover, New Hampshire fans show strongest brand affinity for Britney Spears (2.17×), Non-alcoholic beverage (2.97×), and Internet celebrity (1.72×) over the country average.

04

Where do Dover, New Hampshire fans live in United States?

Dover, New Hampshire fans in United States are most concentrated in New Hampshire (reach ~100K), California (reach ~40K), and Massachusetts (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dover, New Hampshire fans also like?

Beyond Dover, New Hampshire itself, the audience over-indexes on Non-alcoholic beverage (2.97×), Internet celebrity (1.72×), Detroit Tigers (1.59×), and Massage (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dover, New Hampshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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