Rascasse Audience Intelligence

Dr. Phil (TV series) Audience in United States

A data profile of the people who buy, follow and care about Dr. Phil (TV series) in United States — modelled from more than twelve digital signal sources. Dr. Phil (TV series) has an estimated audience of 3,785,615 people in United States.

#313among Movie / TV Show / Series in United States#969in Movies & TV

The average Dr. Phil (TV series) fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Will Smith, Jaden Smith, TV reality shows, with strongest over-indexing on Will Smith (8.28× the country average).

Demographically, the Dr. Phil (TV series) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dr. Phil (TV series) fan in United States is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Will Smith.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dr. Phil (TV series) profile in United States.

Audience size
3.8M
in United States
Gender
69.7%♀
30.3% male
Age
40.2
average years
Country rank
#8420
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dr. Phil (TV series) viewers

69.7% are female, 30.3% are male, average age 40.2.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Dr. Phil (TV series) audience in United States
MetricValue
Female69.7%
Male30.3%
Average age40.2
Estimated audience size3,785,615
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Dr. Phil (TV series) audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3919%
40-4918%
50+25%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Dr. Phil (TV series) audience comes from United States.

Worldwide audience distribution share by country for Dr. Phil (TV series)
CountryShare
United States64.6%
Canada5.7%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dr. Phil (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dr. Phil (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~70K1.66×
02West Virginia~20K1.22×
03Tennessee~90K1.15×
04Maine~20K1.15×
05Missouri~70K1.14×
06Kentucky~50K1.12×
07Arkansas~40K1.12×
08Kansas~30K1.12×
09Ohio~100K1.11×
10Indiana~80K1.11×
11Alabama~60K1.09×
12Mississippi~30K1.09×
13Idaho~20K1.09×
14Michigan~100K1.08×
15Montana~10K1.08×
16Iowa~30K1.04×
17North Carolina~100K1.03×
18Oregon~50K1.03×
19Minnesota~60K1.02×
20North Dakota~8K1.02×
21South Carolina~60K1.01×
22Louisiana~50K1.01×
23Texas~300K1.00×
24Pennsylvania~100K1.00×
25Wisconsin~60K1.00×
26New Hampshire~20K1.00×
27South Dakota~9K1.00×
28Virginia~90K0.99×
29Arizona~80K0.97×
30Washington~70K0.97×
31Illinois~100K0.95×
32Georgia~100K0.95×
33Rhode Island~10K0.95×
34Vermont~6K0.95×
35Nebraska~20K0.94×
36New Mexico~20K0.93×
37Colorado~60K0.91×
38Connecticut~30K0.91×
39Utah~30K0.91×
40Alaska~7K0.91×
41New York~200K0.90×
42Florida~200K0.89×
43Massachusetts~70K0.89×
44New Jersey~80K0.87×
45Maryland~60K0.86×
46Delaware~9K0.86×
47Nevada~30K0.83×
48California~300K0.82×
49Washington, District of Columbia~9K0.80×
50Hawaii~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Dr. Phil (TV series), United States
0.71×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dr. Phil (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dr. Phil (TV series) audience
#·InterestCategoryAffinity×
01Jaden SmithMovies & TV12.09×
02Willow SmithMovies & TV11.29×
03Will SmithMovies & TV8.28×
04Britney SpearsMusic & Radio2.59×
05TV talkshowsMovies & TV2.38×
06TMZInternet & Social Media2.15×
07TV reality showsMovies & TV2.00×
08Dollar TreeShopping1.79×
09InfantKids & Family1.74×
10NBCMovies & TV1.70×
11MotherhoodKids & Family1.66×
12Beauty salonsBeauty & Wellness1.65×
13News broadcastingBusiness & Career1.65×
14DanceBusiness & Career1.64×
15PinterestInternet & Social Media1.62×
16Hair productsBeauty & Wellness1.59×
17FriendshipKids & Family1.58×
18ChildKids & Family1.54×
19BooksLiterature1.54×
20Macy'sShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dr. Phil (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dr. Phil (TV series) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
CreativityOPEN1.35×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dr. Phil (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
MindfulnessBALANCE0.78×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dr. Phil (TV series) have in United States?

Dr. Phil (TV series) has an estimated audience of 3,785,615 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dr. Phil (TV series) viewers?

69.7% of Dr. Phil (TV series) fans are female, 30.3% are male, with an average age of 40.2 years.

03

Which brands do Dr. Phil (TV series) fans like most?

Dr. Phil (TV series) fans show strongest brand affinity for Will Smith (8.28×), Jaden Smith (12.09×), and TV reality shows (2×) over the country average.

04

Where do Dr. Phil (TV series) fans live in United States?

Dr. Phil (TV series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dr. Phil (TV series) fans also like?

Beyond Dr. Phil (TV series) itself, the audience over-indexes on Jaden Smith (12.09×), TV reality shows (2×), Child (1.54×), and TV talkshows (2.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dr. Phil (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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