Rascasse Audience Intelligence

Draft horse Audience in United States

A data profile of the people who buy, follow and care about Draft horse in United States — modelled from more than twelve digital signal sources. Draft horse has an estimated audience of 1,475,724 people in United States.

#7351among Topic in United States#308in Pets & Animals

The average Draft horse fan in United States is 46.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include San Francisco Giants, Mongolia, Appaloosa, with strongest over-indexing on San Francisco Giants (14× the country average).

Demographically, the Draft horse audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Draft horse fan in United States is balanced, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for San Francisco Giants.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Draft horse profile in United States.

Audience size
1.5M
in United States
Gender
53.8%♀
46.2% male
Age
46.4
average years
Country rank
#17990
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Draft horse fans

53.8% are female, 46.2% are male, average age 46.4.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Draft horse audience in United States
MetricValue
Female53.8%
Male46.2%
Average age46.4
Estimated audience size1,475,724
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Draft horse audience in United States
Age bracketShare%
16-199%
20-2912%
30-3915%
40-4922%
50+41%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Draft horse audience comes from United States.

Worldwide audience distribution share by country for Draft horse
CountryShare
United States38.0%
United Kingdom10.3%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Draft horse audience in United States is strongest.

Fig. 05

Top regions by affinity

Draft horse fans by region: top regions in United States
#RegionReachAffinity×
01Montana~7K1.59×
02Idaho~10K1.58×
03Wyoming~3K1.48×
04Utah~20K1.47×
05Minnesota~30K1.30×
06Vermont~3K1.29×
07Kentucky~20K1.22×
08Maine~6K1.21×
09Oklahoma~20K1.17×
10Washington~30K1.15×
11West Virginia~8K1.15×
12Arkansas~10K1.14×
13Oregon~20K1.13×
14Alaska~4K1.12×
15Indiana~30K1.09×
16South Dakota~4K1.09×
17Missouri~30K1.08×
18Colorado~30K1.08×
19North Dakota~3K1.08×
20Kansas~10K1.07×
21Michigan~40K1.06×
22Iowa~10K1.06×
23New Mexico~8K1.05×
24New Hampshire~6K1.04×
25Tennessee~30K1.03×
26Nebraska~8K1.02×
27Wisconsin~20K1.01×
28Ohio~40K0.99×
29Mississippi~10K0.96×
30Alabama~20K0.95×
31North Carolina~40K0.92×
32Louisiana~20K0.89×
33Arizona~30K0.88×
34South Carolina~20K0.87×
35Texas~100K0.86×
36Pennsylvania~40K0.84×
37Virginia~30K0.84×
38Georgia~40K0.83×
39Hawaii~5K0.80×
40Rhode Island~4K0.79×
41Delaware~3K0.78×
42Connecticut~10K0.76×
43Maryland~20K0.74×
44Nevada~10K0.74×
45Illinois~40K0.72×
46Massachusetts~20K0.71×
47California~100K0.68×
48Florida~70K0.68×
49New York~50K0.58×
50New Jersey~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Draft horse, United States
0.53×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Draft horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Draft horse audience
#·InterestCategoryAffinity×
01AppaloosaPets & Animals28.08×
02San Francisco GiantsSports14.00×
03Kentucky DerbySports11.65×
04MongoliaTravel & Leisure8.51×
05Wrangler (jeans)Fashion & Accessoires7.03×
06Arabian horsePets & Animals6.96×
07Tractor Supply CompanyShopping4.84×
08Animal testingPolitics & Society4.27×
09Online auctionShopping4.22×
10Weather forecastingHome & Garden3.48×
11Veterinary medicineBusiness & Career3.46×
12Charitable organizationPolitics & Society2.64×
13Hardware storeHome & Garden2.61×
14Real propertyHome & Garden2.50×
15GeneticsKids & Family2.31×
16MenardsHome & Garden2.31×
17Nonprofit organizationPolitics & Society2.26×
18LivestockPets & Animals1.99×
19PinterestInternet & Social Media1.88×
20Hobby LobbyHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Draft horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Draft horse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.18×
Community OrientationOPEN1.82×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Draft horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.82×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Draft horse have in United States?

Draft horse has an estimated audience of 1,475,724 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Draft horse fans?

53.8% of Draft horse fans are female, 46.2% are male, with an average age of 46.4 years.

03

Which brands do Draft horse fans like most?

Draft horse fans show strongest brand affinity for San Francisco Giants (14×), Mongolia (8.51×), and Appaloosa (28.08×) over the country average.

04

Where do Draft horse fans live in United States?

Draft horse fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Draft horse fans also like?

Beyond Draft horse itself, the audience over-indexes on Mongolia (8.51×), Appaloosa (28.08×), Tractor Supply Company (4.84×), and Kentucky Derby (11.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Draft horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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