Draft horse Audience in United States

Draft horse logo

Draft horse has an estimated audience of 1,475,724 people in United States. 53.8% are female, 46.2% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Historic site, Tech News, Google Home, headspace.

The average Draft horse fan in United States is 46.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Historic site, Tech News, with strongest over-indexing on Hibachi (14.67× the country average). Demographically, the Draft horse audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Draft horse fans

Demographic split for Draft horse audience in United States
MetricValue
Female53.8%
Male46.2%
Average age46.4
Estimated audience size1,475,724

Audience persona

The typical Draft horse fan in United States is balanced, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Draft horse in United States
RegionReachAffinity
California112,7520.69×
Texas109,1970.86×
Florida70,0150.7×
New York49,2600.6×
Ohio46,2131.02×
Michigan43,8981.14×
North Carolina42,8600.97×
Pennsylvania42,3680.85×
Georgia38,3400.84×
Washington36,4861.23×
Illinois36,3610.74×
Tennessee32,1431.09×
Virginia31,5980.88×
Indiana30,4751.13×
Minnesota30,0001.42×
Arizona26,9960.9×
Missouri26,7471.12×
Colorado26,5361.14×
Kentucky23,1131.25×
Wisconsin22,2691×
Utah21,1621.6×
Oregon20,7601.23×
Oklahoma19,9061.21×
Massachusetts19,8850.68×
Alabama19,6860.95×
South Carolina19,5490.88×
Maryland18,8800.74×
New Jersey18,0360.48×
Louisiana17,0410.9×
Arkansas13,8651.14×
Iowa12,5181.03×
Kansas12,4251.07×
Idaho12,3741.67×
Mississippi11,8620.98×
Connecticut10,4630.71×
Nevada10,0610.7×
New Mexico8,4801.15×
West Virginia8,2461.2×
Montana7,0391.72×
Nebraska6,9860.94×
Maine6,4341.22×
New Hampshire6,1151.05×
Hawaii4,3650.69×
South Dakota3,4521.01×
Vermont3,3881.31×
Alaska3,3431.06×
Wyoming3,1271.43×
Rhode Island3,1160.66×
North Dakota2,8870.95×
Washington, District of Columbia2,3860.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Draft horse audience
BrandAffinityCategory
Hibachi14.67×Food & Beverages
Historic site7.82×Arts & Culture
Tech News16.88×Technology & Electronics
Google Home10.01×Technology & Electronics
headspace10.35×Health
Governor of Michigan8.13×Politics & Society
Goop5.76×Internet & Social Media
Nebraska Cornhuskers football3.76×Sports
Israel2.19×Travel & Leisure
Wok6.64×Food & Beverages
Square foot gardening17.14×Home & Garden
Collectable1.51×Kids & Family
Cherish (group)10.31×Music & Radio
Grace Slick7.66×Music & Radio
Jesse Plemons2.8×Movies & TV
Kikar HaShabbat12.26×News
UK garage3.95×Music & Radio
Ira Glass12.3×Music & Radio
Jingoism1.53×Politics & Society
Unique Gifts1.57×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Draft horse audience
TraitClusterScore
PatriotismCONSERVATISM1.97
Community OrientationOPEN1.53
ExtroversionTHRILL1.33
DIY MentalityTHRILL1.29
Pet OwnershipJOY1.22
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Draft horse
CountryShare
United States38.0%
United Kingdom10.3%
Germany5.8%

See Draft horse audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Draft horse have in United States?

Draft horse has an estimated audience of 1,475,724 people in United States, concentrated in California and Texas.

What is the gender split and age of Draft horse fans?

53.8% of Draft horse fans are female, 46.2% are male, with an average age of 46.4 years.

Which brands do Draft horse fans like most?

Draft horse fans show strongest brand affinity for Hibachi (14.67×), Historic site (7.82×), and Tech News (16.88×) over the country average.

Where do Draft horse fans live in United States?

Draft horse fans in United States are most concentrated in California (reach 112,752), Texas (reach 109,197), and Florida (reach 70,015). These three regions account for the largest share of the active audience.

What other brands do Draft horse fans also like?

Beyond Draft horse itself, the audience over-indexes on Historic site (7.82×), Tech News (16.88×), Google Home (10.01×), and headspace (10.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Draft horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.