DuPage County, Illinois Audience in United States
DuPage County, Illinois has an estimated audience of 3,129,909 people in United States. 58.2% are female, 41.8% are male, average age 39.4. Top brand affinities: Tuscany, Julio Cesar Chavez Jr., Bus Driver (video game), War on Terror, JTB Corporation.
Top brand affinities include Tuscany, Julio Cesar Chavez Jr., Bus Driver (video game), with strongest over-indexing on Tuscany (12.02× the country average). Demographically, the DuPage County, Illinois audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Category: Travel & Leisure · Type: POI
Demographics of DuPage County, Illinois fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 39.4 |
| Estimated audience size | 3,129,909 |
Audience persona
The typical DuPage County, Illinois fan in United States is more female, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Tuscany.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuscany | 12.02× | Travel & Leisure |
| Julio Cesar Chavez Jr. | 5.36× | Sports |
| Bus Driver (video game) | 4.95× | Games |
| War on Terror | 2.03× | Politics & Society |
| JTB Corporation | 9.21× | Business & Career |
| Yoga Journal | 3.17× | Sports |
| Cadmium | 2.58× | Business & Career |
| JcrOffroad | 3.96× | Shopping |
| Mad About You | 1.66× | Movies & TV |
| Toros de Tijuana | 2.57× | Sports |
| Pat's King of Steaks | 1.6× | |
| John Key | 2.19× | Politics & Society |
| Otto Graham | 1.61× | Sports |
| Fist of Legend | 1.55× | Movies & TV |
| Nonito Donaire | 1.56× | Sports |
| Golden Gate | 1.54× | Games |
| Jebel Ali Free Zone | 1.73× | Business & Career |
| The Boomtown Rats | 1.71× | Music & Radio |
| Carlos Gracie, Jr. | 1.64× | |
| Shunji Iwai | 1.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.96 |
| Sports Activity | POWER | 1.8 |
| Urban Lifestyle | OPEN | 1.36 |
| Quality Awareness | PREMIUM | 1.17 |
| Travelling | THRILL | 1.08 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.7% |
| Italy | 0.7% |
| Germany | 0.6% |
See DuPage County, Illinois audiences in other countries
- DuPage County, Illinois — Germany
- DuPage County, Illinois — United Kingdom
- DuPage County, Illinois — France
- DuPage County, Illinois — Italy
- DuPage County, Illinois — Spain
- DuPage County, Illinois — Brazil
- DuPage County, Illinois — Japan
- DuPage County, Illinois — South Korea
- DuPage County, Illinois — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for DuPage County, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.