DuPage County, Illinois Audience in United States
DuPage County, Illinois has an estimated audience of 3,129,909 people in United States. 58.2% are female, 41.8% are male, average age 39.4. Top brand affinities: Chicago Cubs, Chicago Bears, Chicago Blackhawks, Chicago White Sox, Chicago Bulls.
Top brand affinities include Chicago Cubs, Chicago Bears, Chicago Blackhawks, with strongest over-indexing on Chicago Cubs (7.39× the country average). Demographically, the DuPage County, Illinois audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Category: Travel & Leisure · Type: POI
Demographics of DuPage County, Illinois fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 39.4 |
| Estimated audience size | 3,129,909 |
Audience persona
The typical DuPage County, Illinois fan in United States is more female, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Chicago Cubs.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chicago Cubs | 7.39× | Sports |
| Chicago Bears | 5.36× | Sports |
| Chicago Blackhawks | 12.02× | Sports |
| Chicago White Sox | 9.21× | Sports |
| Chicago Bulls | 3.83× | Sports |
| Milwaukee Brewers | 1.66× | Sports |
| New York Knicks | 1.61× | Sports |
| Minnesota Timberwolves | 1.64× | Sports |
| Chicago Fire Soccer Club | 4.95× | Sports |
| Chrono24 | 4.78× | Shopping |
| Teyana Taylor | 1.64× | Movies & TV |
| Charlotte Hornets | 1.6× | Sports |
| Ice skating | 1.65× | Sports |
| Ryan Gosling | 1.56× | Movies & TV |
| Table tennis | 1.88× | Sports |
| Carsharing | 2.03× | Cars & Mobility |
| Toronto Maple Leafs | 2.19× | Sports |
| Disney on Ice | 2.62× | Travel & Leisure |
| Ubereats | 1.52× | Food & Beverages |
| Atlético Madrid | 1.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.96 |
| Sports Activity | POWER | 1.8 |
| Urban Lifestyle | OPEN | 1.36 |
| Quality Awareness | PREMIUM | 1.17 |
| Travelling | THRILL | 1.08 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.7% |
| Italy | 0.7% |
| Germany | 0.6% |
See DuPage County, Illinois audiences in other countries
- DuPage County, Illinois — Germany
- DuPage County, Illinois — United Kingdom
- DuPage County, Illinois — France
- DuPage County, Illinois — Italy
- DuPage County, Illinois — Spain
- DuPage County, Illinois — Brazil
- DuPage County, Illinois — Japan
- DuPage County, Illinois — South Korea
- DuPage County, Illinois — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for DuPage County, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.