Rascasse Audience Intelligence

Duracell Target Market in United States

A data profile of the people who buy, follow and care about Duracell in United States — modelled from more than twelve digital signal sources. Duracell has an estimated audience of 761,313 people in United States.

#7among Energy in United States#2919among Brand in United States#1267in Home & Garden

The average Duracell fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Popeyes Louisiana Kitchen, Credit Karma, AutoZone, with strongest over-indexing on Popeyes Louisiana Kitchen (5.34× the country average).

Demographically, the Duracell audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Social Media Usage, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duracell fan in United States is balanced, around 37.1 years old, with strong Social Media Usage tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duracell profile in United States.

Audience size
761K
in United States
Gender
47.8%♀
52.2% male
Age
37.1
average years
Country rank
#28350
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Duracell

47.8% are female, 52.2% are male, average age 37.1.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Duracell audience in United States
MetricValue
Female47.8%
Male52.2%
Average age37.1
Estimated audience size761,313
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Duracell audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3928%
40-4918%
50+12%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Duracell audience comes from United States.

Worldwide audience distribution share by country for Duracell
CountryShare
United States26.8%
Brazil13.2%
United Kingdom9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duracell audience in United States is strongest.

Fig. 05

Top regions by affinity

Duracell customers by region in United States
#RegionReachAffinity×
01Connecticut~20K2.49×
02Georgia~50K2.01×
03Tennessee~30K1.93×
04New York~50K1.19×
05Ohio~30K1.17×
06California~100K1.15×
07New Jersey~20K1.15×
08Texas~70K1.07×
09Illinois~30K1.07×
10Washington~20K1.06×
11Massachusetts~20K1.05×
12Alabama~10K1.01×
13Hawaii~3K1.01×
14Alaska~2K1.01×
15Virginia~20K1.00×
16Wisconsin~10K1.00×
17Florida~50K0.99×
18Oregon~9K0.99×
19Maryland~10K0.98×
20Michigan~20K0.97×
21North Carolina~20K0.96×
22Arizona~10K0.96×
23South Carolina~10K0.96×
24Arkansas~6K0.96×
25Washington, District of Columbia~2K0.96×
26Montana~2K0.96×
27Louisiana~9K0.95×
28Utah~6K0.95×
29Kansas~6K0.94×
30New Hampshire~3K0.94×
31Colorado~10K0.93×
32Nevada~7K0.93×
33Rhode Island~2K0.93×
34Pennsylvania~20K0.92×
35Idaho~4K0.92×
36Vermont~1K0.92×
37Minnesota~10K0.91×
38Delaware~2K0.91×
39Indiana~10K0.90×
40Kentucky~9K0.90×
41North Dakota~1K0.90×
42South Dakota~2K0.89×
43Iowa~6K0.88×
44Maine~2K0.88×
45Mississippi~5K0.87×
46Nebraska~3K0.87×
47West Virginia~3K0.87×
48Oklahoma~7K0.86×
49New Mexico~3K0.86×
50Missouri~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Duracell, United States
0.85×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duracell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duracell audience
#·InterestCategoryAffinity×
01CanvaTechnology & Electronics7.12×
02Berkshire HathawayBusiness & Career6.79×
03Credit KarmaBusiness & Career6.06×
04Popeyes Louisiana KitchenFood & Beverages5.34×
05Great ClipsBeauty & Wellness4.60×
06Dairy QueenFood & Beverages3.89×
07AutoZoneCars & Mobility3.80×
08Little CaesarsFood & Beverages3.74×
09Progressive CorporationBusiness & Career3.69×
10AT&TTechnology & Electronics3.01×
11T-MobileTechnology & Electronics2.89×
12ExpediaTravel & Leisure2.87×
13Papa John's PizzaFood & Beverages2.80×
14Old NavyFashion & Accessoires2.62×
15AirbnbTravel & Leisure2.49×
16Dollar GeneralShopping2.48×
17Wells FargoBusiness & Career2.48×
18Domino's PizzaFood & Beverages2.46×
19Indeed.comBusiness & Career2.44×
20Pizza HutFood & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duracell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duracell audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.45×
ExtroversionTHRILL1.15×
Need for SecurityCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duracell audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
MindfulnessBALANCE0.65×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Duracell's target market in United States?

Duracell's target market in United States covers an estimated 761,313 people, concentrated in California and Texas.

02

What is the gender split and age of Duracell customers?

47.8% of the Duracell audience are female, 52.2% are male, with an average age of 37.1 years.

03

Which brands do Duracell fans like most?

Duracell fans show strongest brand affinity for Popeyes Louisiana Kitchen (5.34×), Credit Karma (6.06×), and AutoZone (3.8×) over the country average.

04

Where do Duracell fans live in United States?

Duracell fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Duracell fans also like?

Beyond Duracell itself, the audience over-indexes on Credit Karma (6.06×), AutoZone (3.8×), Great Clips (4.6×), and Canva (7.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in United States

See Duracell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duracell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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