Duracell Audience in United States

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Duracell has an estimated audience of 760,728 people in United States. 47.8% are female, 52.2% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: LinkedIn, AutoZone, Credit Karma, Great Clips, Canva.

The average Duracell fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include LinkedIn, AutoZone, Credit Karma, with strongest over-indexing on LinkedIn (3.58× the country average). Demographically, the Duracell audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Energy

Demographics of Duracell fans

Demographic split for Duracell audience in United States
MetricValue
Female47.8%
Male52.2%
Average age37.1
Estimated audience size760,728

Audience persona

The typical Duracell fan in United States is balanced, around 37.1 years old, with strong DIY Mentality tendencies and a notable affinity for LinkedIn.

Top regions in United States

Top regions ranked by reach for Duracell in United States
RegionReachAffinity
California103,2401.23×
Texas71,4041.09×
New York55,2511.3×
Florida53,5351.04×
Georgia51,3782.19×
Illinois29,4301.16×
Ohio26,0041.11×
Tennessee24,7201.62×
Pennsylvania23,8920.93×
North Carolina22,4460.98×
New Jersey22,2781.15×
Michigan19,7070.99×
Connecticut19,1922.52×
Virginia18,6591.01×
Washington17,4951.15×
Massachusetts16,4891.1×
Arizona14,9180.96×
Maryland13,2391.01×
Indiana12,3640.89×
Wisconsin12,0021.05×
Colorado11,3680.95×
South Carolina10,5980.93×
Alabama10,5170.99×
Missouri10,2640.84×
Minnesota10,2040.94×
Oregon9,3311.07×
Louisiana8,7110.89×
Kentucky7,9200.83×
Oklahoma7,2220.85×
Nevada6,8240.93×
Utah6,6960.98×
Arkansas5,9080.94×
Iowa5,2870.84×
Kansas5,2070.87×
Mississippi4,9280.79×
Hawaii3,2861.01×
Idaho3,1690.83×
Nebraska3,0060.79×
New Mexico2,9110.76×
New Hampshire2,7870.93×
West Virginia2,5980.73×
Washington, District of Columbia2,2440.98×
Rhode Island2,2230.92×
Montana1,9620.93×
Maine1,8320.67×
Delaware1,5370.73×
Alaska1,5160.93×
South Dakota1,0940.62×
Vermont1,0360.78×
North Dakota9430.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duracell audience
BrandAffinityCategory
LinkedIn3.58×Internet & Social Media
AutoZone3.8×Cars & Mobility
Credit Karma6.06×Business & Career
Great Clips4.6×Beauty & Wellness
Canva7.12×Technology & Electronics
T-Mobile2.89×Technology & Electronics
Little Caesars3.74×Food & Beverages
Popeyes Louisiana Kitchen5.34×Food & Beverages
Old Navy2.62×Fashion & Accessoires
Airbnb2.49×Travel & Leisure
Dollar General2.48×Shopping
Wells Fargo2.48×Business & Career
AT&T3.01×Technology & Electronics
Dairy Queen3.89×Food & Beverages
Indeed.com2.44×Business & Career
Berkshire Hathaway6.79×Business & Career
Pizza Hut2.35×Food & Beverages
Expedia2.87×Travel & Leisure
Dune5.06×Movies & TV
Progressive Corporation3.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duracell audience
TraitClusterScore
DIY MentalityTHRILL1.74
ExtroversionTHRILL1.55
Early Adopter MentalityPOWER1.3
IndulgenceJOY1.27
Social Media UsageJOY1.15
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Duracell
CountryShare
United States27.2%
Brazil13.4%
United Kingdom9.7%

See Duracell audiences in other countries

More Energy audiences in United States

Frequently asked questions

How many fans does Duracell have in United States?

Duracell has an estimated audience of 760,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Duracell fans?

47.8% of Duracell fans are female, 52.2% are male, with an average age of 37.1 years.

Which brands do Duracell fans like most?

Duracell fans show strongest brand affinity for LinkedIn (3.58×), AutoZone (3.8×), and Credit Karma (6.06×) over the country average.

Where do Duracell fans live in United States?

Duracell fans in United States are most concentrated in California (reach 103,240), Texas (reach 71,404), and New York (reach 55,251). These three regions account for the largest share of the active audience.

What other brands do Duracell fans also like?

Beyond Duracell itself, the audience over-indexes on AutoZone (3.8×), Credit Karma (6.06×), Great Clips (4.6×), and Canva (7.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duracell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.