Dylan Larkin Audience in United States
Dylan Larkin has an estimated audience of 558,839 people in United States. 35.5% are female, 64.5% are male, average age 37.2. Top brand affinities: Alaska, Minnesota, Laguna (province), Elsword, Nebraska.
Top brand affinities include Alaska, Minnesota, Laguna (province), with strongest over-indexing on Alaska (3.62× the country average). Demographically, the Dylan Larkin audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Dylan Larkin fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.2 |
| Estimated audience size | 558,839 |
Audience persona
The typical Dylan Larkin fan in United States is more male, around 37.2 years old, with strong Sports Activity tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 3.62× | Travel & Leisure |
| Minnesota | 3.36× | Travel & Leisure |
| Laguna (province) | 20× | |
| Elsword | 24.49× | Games |
| Nebraska | 3.46× | Travel & Leisure |
| Sinaloa | 3.79× | Travel & Leisure |
| Google Analytics | 4.19× | Internet & Social Media |
| Pro-Ject | 3.45× | Music & Radio |
| Justice | 2.26× | Politics & Society |
| JDSU | 2.09× | Business & Career |
| Kerala | 4.38× | Travel & Leisure |
| Sailor | 3.12× | Travel & Leisure |
| Staycation | 2.04× | Home & Garden |
| JTV (Indonesia) | 2.89× | |
| Home staging | 2.64× | Home & Garden |
| Rajasthan | 7.81× | Travel & Leisure |
| Noodle (Gorillaz) | 1.65× | Music & Radio |
| Captain America (1990 film) | 2.04× | Movies & TV |
| Corona (band) | 2.47× | Music & Radio |
| Google Wallet | 2.86× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.19 |
| Early Adopter Mentality | POWER | 1.19 |
| Risk Appetite | THRILL | 1.1 |
| Patriotism | CONSERVATISM | 1.07 |
| Extroversion | THRILL | 1.05 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.7% |
| Canada | 18.0% |
| Germany | 1.1% |
See Dylan Larkin audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dylan Larkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.