Rascasse Audience Intelligence

Dylan Larkin Audience in United States

A data profile of the people who buy, follow and care about Dylan Larkin in United States — modelled from more than twelve digital signal sources. Dylan Larkin has an estimated audience of 567,157 people in United States.

#82among Ice hockey in United States#8137among Person in United States#3268in Sports

The average Dylan Larkin fan in United States is 37.6 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Minnesota, New York.

Top brand affinities include Detroit Red Wings, Bauer Hockey, NHL, with strongest over-indexing on Detroit Red Wings (24.04× the country average).

Demographically, the Dylan Larkin audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dylan Larkin fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Detroit Red Wings.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dylan Larkin profile in United States.

Audience size
567K
in United States
Gender
35.1%♀
64.9% male
Age
37.6
average years
Country rank
#34003
Person in United States
Fig. 01

Search interest · 12-month trend

+114%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dylan Larkin fans

35.1% are female, 64.9% are male, average age 37.6.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Dylan Larkin audience in United States
MetricValue
Female35.1%
Male64.9%
Average age37.6
Estimated audience size567,157
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Dylan Larkin audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

74.5%

of the worldwide Dylan Larkin audience comes from United States.

Worldwide audience distribution share by country for Dylan Larkin
CountryShare
United States74.5%
Canada18.1%
Germany1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dylan Larkin audience in United States is strongest.

Fig. 05

Top regions by affinity

Dylan Larkin fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K12.79×
02Minnesota~30K3.73×
03North Dakota~2K1.72×
04Ohio~20K1.21×
05Massachusetts~10K1.19×
06Illinois~20K1.02×
07Wisconsin~9K1.02×
08Vermont~1K1.02×
09Alaska~1K1.00×
10Pennsylvania~20K0.99×
11Colorado~9K0.99×
12New Hampshire~2K0.99×
13Nevada~5K0.96×
14New York~30K0.95×
15Washington, District of Columbia~2K0.93×
16Montana~1K0.92×
17Maine~2K0.91×
18South Dakota~1K0.91×
19New Jersey~10K0.89×
20Indiana~9K0.84×
21Connecticut~5K0.81×
22Rhode Island~1K0.79×
23Delaware~1K0.76×
24Missouri~7K0.75×
25North Carolina~10K0.73×
26Utah~4K0.73×
27Florida~30K0.70×
28Iowa~3K0.69×
29Nebraska~2K0.69×
30Idaho~2K0.69×
31West Virginia~2K0.68×
32Tennessee~7K0.66×
33South Carolina~5K0.65×
34Hawaii~2K0.65×
35Virginia~9K0.63×
36New Mexico~2K0.60×
37Kentucky~4K0.59×
38Mississippi~3K0.59×
39Kansas~3K0.58×
40Arizona~6K0.56×
41Maryland~5K0.56×
42Arkansas~3K0.56×
43Washington~6K0.53×
44Oregon~3K0.51×
45Oklahoma~3K0.51×
46Louisiana~4K0.49×
47Alabama~4K0.48×
48Georgia~8K0.44×
49California~30K0.42×
50Texas~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Dylan Larkin, United States
0.39×1.00×12.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dylan Larkin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dylan Larkin audience
#·InterestCategoryAffinity×
01Bauer HockeySports25.50×
02Detroit Red WingsSports24.04×
03Calgary FlamesSports10.26×
04Montreal CanadiensSports9.64×
05Winnipeg JetsSports9.60×
06World SeriesSports4.92×
07NHLSports4.60×
08Buffalo SabresSports4.50×
09Detroit TigersSports4.11×
10Dallas StarsSports4.10×
11Aaron RodgersSports3.21×
12Seattle MarinersSports3.01×
13San Francisco 49ersSports2.58×
14Ice hockeySports2.54×
15Detroit LionsSports2.02×
16Anime conventionLiterature1.94×
17Mixed martial artsSports1.87×
18CBS SportsMovies & TV1.81×
19PGA TourSports1.69×
20NBA FinalsSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dylan Larkin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dylan Larkin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Risk AppetiteTHRILL1.25×
Convenience OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dylan Larkin audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.83×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dylan Larkin have in United States?

Dylan Larkin has an estimated audience of 567,157 people in United States, concentrated in Michigan and Minnesota.

02

What is the gender split and age of Dylan Larkin fans?

35.1% of Dylan Larkin fans are female, 64.9% are male, with an average age of 37.6 years.

03

Which brands do Dylan Larkin fans like most?

Dylan Larkin fans show strongest brand affinity for Detroit Red Wings (24.04×), Bauer Hockey (25.5×), and NHL (4.6×) over the country average.

04

Where do Dylan Larkin fans live in United States?

Dylan Larkin fans in United States are most concentrated in Michigan (reach ~200K), Minnesota (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dylan Larkin fans also like?

Beyond Dylan Larkin itself, the audience over-indexes on Bauer Hockey (25.5×), NHL (4.6×), Montreal Canadiens (9.64×), and Detroit Tigers (4.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dylan Larkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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