Dylan Larkin Audience in United States
Dylan Larkin has an estimated audience of 558,839 people in United States. 35.5% are female, 64.5% are male, average age 37.2. Top brand affinities: Detroit Red Wings, Kia Sportage, Bauer Hockey, Houston Astros, Aaron Rodgers.
Top brand affinities include Detroit Red Wings, Kia Sportage, Bauer Hockey, with strongest over-indexing on Detroit Red Wings (20× the country average). Demographically, the Dylan Larkin audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Dylan Larkin fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.2 |
| Estimated audience size | 558,839 |
Audience persona
The typical Dylan Larkin fan in United States is more male, around 37.2 years old, with strong Sports Activity tendencies and a notable affinity for Detroit Red Wings.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Detroit Red Wings | 20× | Sports |
| Kia Sportage | 24.49× | Cars & Mobility |
| Bauer Hockey | 32.76× | Sports |
| Houston Astros | 7.26× | Sports |
| Aaron Rodgers | 5.33× | Sports |
| NHL | 4.52× | Sports |
| Honda HR-V | 16.33× | Cars & Mobility |
| Pre-school playgroup | 17.48× | Kids & Family |
| Los Angeles Dodgers | 3.6× | Sports |
| Detroit Tigers | 2.89× | Sports |
| Livemusic | 2.52× | Music & Radio |
| NBA Finals | 2.34× | Sports |
| College basketball | 2.49× | Sports |
| Ice hockey | 2.61× | Sports |
| Scooby-Doo | 2.36× | Movies & TV |
| Google Maps | 1.71× | Internet & Social Media |
| Jeep Grand Cherokee | 4.72× | Cars & Mobility |
| Capital One | 1.71× | Business & Career |
| FC Bayern Munich | 2.92× | Sports |
| Mixed martial arts | 2.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.19 |
| Early Adopter Mentality | POWER | 1.19 |
| Risk Appetite | THRILL | 1.1 |
| Patriotism | CONSERVATISM | 1.07 |
| Extroversion | THRILL | 1.05 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.7% |
| Canada | 18.0% |
| Germany | 1.1% |
See Dylan Larkin audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dylan Larkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.