East Coast of the United States Audience in United States

East Coast of the United States logo

East Coast of the United States has an estimated audience of 11,595,054 people in United States. 55.2% are female, 44.8% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Alaska, Bank account, Natural rubber, Google Analytics, Acoustic music.

The average East Coast of the United States fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Bank account, Natural rubber, with strongest over-indexing on Alaska (1.94× the country average). Demographically, the East Coast of the United States audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of East Coast of the United States fans

Demographic split for East Coast of the United States audience in United States
MetricValue
Female55.2%
Male44.8%
Average age38.1
Estimated audience size11,595,054

Audience persona

The typical East Coast of the United States fan in United States is more female, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for East Coast of the United States in United States
RegionReachAffinity
California1,351,0971.06×
Texas819,7530.82×
New York782,4021.21×
Florida714,0930.91×
Pennsylvania460,1491.18×
Virginia414,5841.47×
New Jersey411,5041.4×
North Carolina408,5461.17×
Illinois404,9501.05×
Georgia332,3970.93×
Maryland332,2931.67×
Ohio315,8030.88×
Massachusetts303,8841.33×
Michigan287,9050.95×
Arizona257,3991.09×
Washington230,7220.99×
Indiana208,9160.99×
South Carolina191,9461.1×
Connecticut174,3411.5×
Tennessee171,0650.74×
Minnesota159,3990.96×
Missouri153,6580.82×
Colorado148,4740.81×
Wisconsin142,5280.82×
Nevada123,0891.1×
Oregon122,4380.92×
Alabama109,4510.68×
Kentucky103,8200.71×
Utah103,1000.99×
Louisiana98,3350.66×
Oklahoma91,1810.71×
Iowa78,3580.82×
Kansas71,0550.78×
Arkansas66,4770.7×
Mississippi65,8880.69×
Hawaii63,7491.28×
West Virginia59,4441.1×
New Hampshire56,6631.24×
Maine52,5191.26×
Delaware52,0441.63×
Nebraska49,2160.85×
Rhode Island48,8411.32×
Idaho48,4350.83×
Washington, District of Columbia46,7721.34×
New Mexico40,8510.7×
Alaska25,2021.02×
Vermont21,5871.06×
Montana20,6170.64×
South Dakota20,3500.76×
North Dakota18,5150.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for East Coast of the United States audience
BrandAffinityCategory
Alaska1.94×Travel & Leisure
Bank account2.56×Business & Career
Natural rubber1.54×Cars & Mobility
Google Analytics1.95×Internet & Social Media
Acoustic music1.63×Music & Radio
Notre Dame Fighting Irish football1.56×Sports
Cachorro1.6×Pets & Animals
Google Wallet1.95×Technology & Electronics
Julius Caesar (play)1.71×
Nasal cavity2.07×Health
Jack Skellington1.65×Movies & TV
Ellen Burstyn2.08×Movies & TV
Jonathan Davis2.08×Music & Radio
Kingdom of Judah1.51×Politics & Society
Tierra Cali1.53×Travel & Leisure
Naperville, Illinois1.57×Travel & Leisure
Biblical inspiration1.7×Politics & Society
Academy Award for Best Documentary Feature2.08×Movies & TV
Thom Browne1.64×Fashion & Accessoires
Warren Zevon1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by East Coast of the United States audience
TraitClusterScore
Risk AppetiteTHRILL1.6
Luxury OrientationPREMIUM1.6
Design AffinityPREMIUM1.45
Sports ActivityPOWER1.36
Early Adopter MentalityPOWER1.35
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for East Coast of the United States
CountryShare
United States76.8%
Canada3.5%
Australia3.1%

See East Coast of the United States audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does East Coast of the United States have in United States?

East Coast of the United States has an estimated audience of 11,595,054 people in United States, concentrated in California and Texas.

What is the gender split and age of East Coast of the United States fans?

55.2% of East Coast of the United States fans are female, 44.8% are male, with an average age of 38.1 years.

Which brands do East Coast of the United States fans like most?

East Coast of the United States fans show strongest brand affinity for Alaska (1.94×), Bank account (2.56×), and Natural rubber (1.54×) over the country average.

Where do East Coast of the United States fans live in United States?

East Coast of the United States fans in United States are most concentrated in California (reach 1,351,097), Texas (reach 819,753), and New York (reach 782,402). These three regions account for the largest share of the active audience.

What other brands do East Coast of the United States fans also like?

Beyond East Coast of the United States itself, the audience over-indexes on Bank account (2.56×), Natural rubber (1.54×), Google Analytics (1.95×), and Acoustic music (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for East Coast of the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.