Rascasse Audience Intelligence

East Coast of the United States Audience in United States

A data profile of the people who buy, follow and care about East Coast of the United States in United States — modelled from more than twelve digital signal sources. East Coast of the United States has an estimated audience of 11,595,054 people in United States.

#2023among Topic in United States#271in Travel & Leisure

The average East Coast of the United States fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Innovation, Luxury real estate, Rail transport, with strongest over-indexing on Innovation (1.64× the country average).

Demographically, the East Coast of the United States audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical East Coast of the United States fan in United States is more female, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the East Coast of the United States profile in United States.

Audience size
11.6M
in United States
Gender
55.2%♀
44.8% male
Age
38.1
average years
Country rank
#3083
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of East Coast of the United States fans

55.2% are female, 44.8% are male, average age 38.1.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for East Coast of the United States audience in United States
MetricValue
Female55.2%
Male44.8%
Average age38.1
Estimated audience size11,595,054
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the East Coast of the United States audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

76.8%

of the worldwide East Coast of the United States audience comes from United States.

Worldwide audience distribution share by country for East Coast of the United States
CountryShare
United States76.8%
Canada3.5%
Australia3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the East Coast of the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

East Coast of the United States fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~300K1.62×
02Delaware~50K1.56×
03Connecticut~200K1.42×
04Virginia~400K1.36×
05Rhode Island~50K1.35×
06New Jersey~400K1.33×
07Massachusetts~300K1.32×
08Maine~50K1.31×
09New Hampshire~60K1.29×
10Hawaii~60K1.24×
11Washington, District of Columbia~40K1.22×
12Pennsylvania~400K1.14×
13North Carolina~400K1.14×
14West Virginia~60K1.10×
15Vermont~20K1.10×
16New York~700K1.09×
17Alaska~30K1.09×
18South Carolina~200K1.08×
19Arizona~200K1.04×
20Nevada~100K1.02×
21Utah~100K1.01×
22California~1M0.97×
23Minnesota~200K0.96×
24Illinois~400K0.95×
25Washington~200K0.95×
26Indiana~200K0.94×
27Nebraska~50K0.93×
28Oregon~100K0.92×
29North Dakota~20K0.91×
30Michigan~300K0.90×
31South Dakota~20K0.89×
32Florida~700K0.88×
33Georgia~300K0.88×
34Idaho~50K0.88×
35Iowa~80K0.87×
36Ohio~300K0.86×
37Montana~30K0.86×
38Wisconsin~100K0.84×
39Kansas~80K0.83×
40Missouri~200K0.82×
41Colorado~100K0.82×
42New Mexico~50K0.81×
43Mississippi~80K0.80×
44Arkansas~70K0.78×
45Texas~800K0.76×
46Kentucky~100K0.76×
47Oklahoma~100K0.76×
48Louisiana~100K0.74×
49Tennessee~200K0.72×
50Alabama~100K0.72×
Fig. 06

Affinity by region

Affinity by region — East Coast of the United States, United States
0.72×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the East Coast of the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for East Coast of the United States audience
#·InterestCategoryAffinity×
01Florida PanthersSports2.95×
02Colorado RockiesSports2.42×
03Tampa Bay RaysSports2.26×
04PrimarkShopping2.21×
05Baltimore OriolesSports2.19×
06Tampa Bay LightningSports2.05×
07AerobicsSports1.77×
08Non-alcoholic beverageFood & Beverages1.69×
09Mineral waterFood & Beverages1.69×
10Philadelphia PhilliesSports1.69×
11CappuccinoFood & Beverages1.66×
12InnovationBusiness & Career1.64×
13Luxury real estateBusiness & Career1.64×
14Private equityBusiness & Career1.64×
15Smoked meatFood & Beverages1.63×
16MotorboatCars & Mobility1.63×
17Jessica AlbaMovies & TV1.63×
18New York MetsSports1.61×
19Rail transportTravel & Leisure1.58×
20Standup paddleboardingSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the East Coast of the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by East Coast of the United States audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.51×
Design AffinityPREMIUM1.37×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by East Coast of the United States audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Social Media UsageJOY0.78×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does East Coast of the United States have in United States?

East Coast of the United States has an estimated audience of 11,595,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of East Coast of the United States fans?

55.2% of East Coast of the United States fans are female, 44.8% are male, with an average age of 38.1 years.

03

Which brands do East Coast of the United States fans like most?

East Coast of the United States fans show strongest brand affinity for Innovation (1.64×), Luxury real estate (1.64×), and Rail transport (1.58×) over the country average.

04

Where do East Coast of the United States fans live in United States?

East Coast of the United States fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do East Coast of the United States fans also like?

Beyond East Coast of the United States itself, the audience over-indexes on Luxury real estate (1.64×), Rail transport (1.58×), Non-alcoholic beverage (1.69×), and Primark (2.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See East Coast of the United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for East Coast of the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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