Emily Audience in United States

Emily has an estimated audience of 1,220,334 people in United States. 29.2% are female, 70.8% are male, average age 32.8. Top regions: New York, California, Texas. Top brand affinities: Skin care, Nordstrom, Eye liner, Concealer, Handbags.

The average Emily fan in United States is 32.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Skin care, Nordstrom, Eye liner, with strongest over-indexing on Skin care (2.06× the country average). Demographically, the Emily audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Creativity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Emily fans

Demographic split for Emily audience in United States
MetricValue
Female29.2%
Male70.8%
Average age32.8
Estimated audience size1,220,334

Audience persona

The typical Emily fan in United States is more male, around 32.8 years old, with strong Creativity tendencies and a notable affinity for Skin care.

Top regions in United States

Top regions ranked by reach for Emily in United States
RegionReachAffinity
New York169,2362.48×
California140,3821.05×
Texas101,2110.96×
Florida81,7640.99×
Illinois60,0171.48×
Pennsylvania51,0701.24×
Ohio40,0281.06×
New Jersey34,9321.13×
Georgia34,8230.93×
Michigan34,4931.08×
North Carolina33,3600.91×
Washington27,9931.14×
Virginia27,2610.92×
Minnesota26,0351.49×
Tennessee24,9021.02×
Arizona23,8370.96×
Massachusetts23,2740.97×
Indiana19,6810.88×
Maryland18,9440.9×
South Carolina17,3940.95×
Missouri17,2070.87×
Colorado15,9400.83×
Wisconsin15,5410.85×
Alabama15,2940.9×
Connecticut15,1951.24×
Kentucky15,1110.99×
Louisiana13,9610.89×
Oregon13,5530.97×
Oklahoma12,9600.96×
Nevada10,3410.88×
Utah10,3360.95×
Rhode Island10,1222.61×
Kansas10,0941.05×
Arkansas9,5320.95×
Iowa9,2260.92×
Mississippi7,9290.79×
New Mexico5,3580.88×
West Virginia4,8820.86×
Idaho4,8150.79×
Nebraska4,7440.78×
Maine3,8670.88×
New Hampshire3,5960.75×
Hawaii3,5560.68×
Washington, District of Columbia3,3200.91×
Delaware2,5960.77×
Montana2,3970.71×
Vermont2,3151.08×
South Dakota2,0960.74×
Alaska1,7350.66×
North Dakota1,7310.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emily audience
BrandAffinityCategory
Skin care2.06×Beauty & Wellness
Nordstrom1.75×Shopping
Eye liner3.19×Beauty & Wellness
Concealer3.56×Beauty & Wellness
Handbags1.7×Fashion & Accessoires
Hair iron2.41×Beauty & Wellness
Hair care1.6×Beauty & Wellness
Eye shadow2.65×Beauty & Wellness
Urban Outfitters2.07×Shopping
Face powder3.44×Beauty & Wellness
Eyelash extensions2.14×Beauty & Wellness
Anti-aging cream2.06×Beauty & Wellness
Snapchat1.57×Internet & Social Media
Manicure1.75×Beauty & Wellness
BMW1.66×Cars & Mobility
Handmade jewelry1.73×Fashion & Accessoires
Natural skin care1.55×Beauty & Wellness
Birkenstock1.97×Fashion & Accessoires
Gluten-free diet1.5×Food & Beverages
Tory Burch1.7×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emily audience
TraitClusterScore
CreativityOPEN1.27
Pet OwnershipJOY1.22
MindfulnessBALANCE1.18
Price SensitivityPREMIUM1.18
Healthy LifestyleBALANCE1.15
Design AffinityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Emily
CountryShare
United States46.5%
United Kingdom11.8%
Germany11.5%

See Emily audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Emily have in United States?

Emily has an estimated audience of 1,220,334 people in United States, concentrated in New York and California.

What is the gender split and age of Emily fans?

29.2% of Emily fans are female, 70.8% are male, with an average age of 32.8 years.

Which brands do Emily fans like most?

Emily fans show strongest brand affinity for Skin care (2.06×), Nordstrom (1.75×), and Eye liner (3.19×) over the country average.

Where do Emily fans live in United States?

Emily fans in United States are most concentrated in New York (reach 169,236), California (reach 140,382), and Texas (reach 101,211). These three regions account for the largest share of the active audience.

What other brands do Emily fans also like?

Beyond Emily itself, the audience over-indexes on Nordstrom (1.75×), Eye liner (3.19×), Concealer (3.56×), and Handbags (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.