Rascasse Audience Intelligence

Emily Audience in United States

A data profile of the people who buy, follow and care about Emily in United States — modelled from more than twelve digital signal sources. Emily has an estimated audience of 1,330,212 people in United States.

#79among Fashion model in United States#4033among Person in United States#828in Fashion & Accessoires

The average Emily fan in United States is 32.8 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Beauty salons, Cooking, Veganism, with strongest over-indexing on Beauty salons (3.34× the country average).

Demographically, the Emily audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emily fan in United States is more male, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for Beauty salons.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emily profile in United States.

Audience size
1.3M
in United States
Gender
29.2%♀
70.8% male
Age
32.8
average years
Country rank
#19382
Person in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emily fans

29.2% are female, 70.8% are male, average age 32.8.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Emily audience in United States
MetricValue
Female29.2%
Male70.8%
Average age32.8
Estimated audience size1,330,212
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Emily audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

48.5%

of the worldwide Emily audience comes from United States.

Worldwide audience distribution share by country for Emily
CountryShare
United States48.5%
Germany11.2%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emily audience in United States is strongest.

Fig. 05

Top regions by affinity

Emily fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K6.58×
02Rhode Island~8K2.08×
03Minnesota~30K1.80×
04New Jersey~50K1.56×
05Illinois~50K1.31×
06Connecticut~10K1.15×
07Pennsylvania~40K1.04×
08Louisiana~20K1.04×
09Vermont~2K1.01×
10Ohio~40K0.99×
11Washington~20K0.99×
12Kansas~10K0.99×
13California~100K0.98×
14Michigan~30K0.96×
15Kentucky~10K0.92×
16Arkansas~9K0.92×
17Tennessee~20K0.91×
18Oklahoma~10K0.91×
19Texas~90K0.88×
20Florida~70K0.88×
21Massachusetts~20K0.88×
22South Carolina~20K0.88×
23Utah~10K0.88×
24South Dakota~2K0.88×
25Oregon~10K0.87×
26North Carolina~30K0.85×
27Arizona~20K0.85×
28Iowa~9K0.85×
29West Virginia~5K0.85×
30Washington, District of Columbia~3K0.85×
31Georgia~30K0.84×
32Indiana~20K0.84×
33Maryland~20K0.84×
34Wisconsin~20K0.84×
35Alabama~10K0.84×
36Maine~4K0.84×
37Virginia~20K0.83×
38New Mexico~5K0.83×
39Missouri~20K0.82×
40Mississippi~8K0.82×
41Nevada~10K0.81×
42New Hampshire~4K0.81×
43Idaho~5K0.80×
44Montana~3K0.79×
45North Dakota~2K0.79×
46Delaware~3K0.78×
47Alaska~2K0.77×
48Colorado~10K0.76×
49Nebraska~5K0.75×
50Hawaii~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Emily, United States
0.69×1.00×6.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emily audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emily audience
#·InterestCategoryAffinity×
01Face powderBeauty & Wellness7.44×
02HandbagsFashion & Accessoires3.62×
03Beauty salonsBeauty & Wellness3.34×
04EtsyFashion & Accessoires3.29×
05VeganismFood & Beverages3.21×
06NordstromShopping3.08×
07CouponsShopping2.60×
08WineFood & Beverages2.57×
09CoffeeFood & Beverages2.48×
10RecipesFood & Beverages2.46×
11Home improvementHome & Garden2.36×
12CookingFood & Beverages2.33×
13EnergyHome & Garden2.31×
14Alcoholic beveragesFood & Beverages2.29×
15MedicineBusiness & Career2.29×
16EBayShopping2.26×
17Health careBusiness & Career2.23×
18XInternet & Social Media2.22×
19WalmartShopping2.16×
20Donald TrumpPolitics & Society2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emily audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emily audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.87×
TraditionCONSERVATISM2.17×
Price SensitivityPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emily audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
SustainabilityBALANCE0.76×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emily have in United States?

Emily has an estimated audience of 1,330,212 people in United States, concentrated in New York and California.

02

What is the gender split and age of Emily fans?

29.2% of Emily fans are female, 70.8% are male, with an average age of 32.8 years.

03

Which brands do Emily fans like most?

Emily fans show strongest brand affinity for Beauty salons (3.34×), Cooking (2.33×), and Veganism (3.21×) over the country average.

04

Where do Emily fans live in United States?

Emily fans in United States are most concentrated in New York (reach ~400K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Emily fans also like?

Beyond Emily itself, the audience over-indexes on Cooking (2.33×), Veganism (3.21×), Handbags (3.62×), and Recipes (2.46×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Emily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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