Engine tuning Audience in United States

Engine tuning has an estimated audience of 3,669,266 people in United States. 21.5% are female, 78.5% are male, average age 33.5. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Lewis Hamilton, Diabetes mellitus awareness, Microblogging, Porsche 911.

The average Engine tuning fan in United States is 33.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Lewis Hamilton, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Engine tuning audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Engine tuning fans

Demographic split for Engine tuning audience in United States
MetricValue
Female21.5%
Male78.5%
Average age33.5
Estimated audience size3,669,266

Audience persona

The typical Engine tuning fan in United States is more male, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Engine tuning in United States
RegionReachAffinity
Texas267,2700.85×
California249,6110.62×
Florida161,2880.65×
New York103,5080.5×
Illinois93,4190.76×
Michigan86,3860.9×
Georgia85,1340.75×
Pennsylvania83,6150.68×
Virginia81,4730.91×
Ohio75,1200.66×
North Carolina72,8250.66×
Arizona67,9280.91×
Washington59,7810.81×
Tennessee56,3850.77×
Missouri55,5330.94×
Alabama54,6331.07×
Indiana54,5440.81×
Wisconsin50,0160.91×
Minnesota46,9790.89×
Colorado46,3670.8×
Kentucky42,3310.92×
New Jersey39,8480.43×
Louisiana39,1280.83×
South Carolina38,7560.7×
Oklahoma36,6400.9×
Massachusetts36,2910.5×
Connecticut34,1460.93×
Oregon33,4760.8×
Maryland32,8950.52×
Nevada30,2760.85×
Arkansas29,3210.97×
Iowa29,2020.97×
Utah28,5230.87×
Mississippi22,0040.73×
Kansas20,9730.73×
Idaho20,9681.14×
West Virginia18,1651.06×
Alaska18,1272.31×
Montana17,1191.68×
Nebraska17,0990.93×
New Mexico17,0100.92×
New Hampshire16,2141.12×
Hawaii16,0241.02×
Rhode Island15,6571.34×
South Dakota15,5971.84×
North Dakota15,1872.01×
Wyoming14,6942.7×
Maine14,4441.1×
Vermont14,2152.21×
Delaware12,9431.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Engine tuning audience
BrandAffinityCategory
Autism Awareness19.03×Health
Lewis Hamilton23.82×Sports
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Porsche 91121.64×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Kia Sportage28×Cars & Mobility
Houston Astros10.65×Sports
Income tax13.19×Business & Career
Carcare10×Cars & Mobility
Auto show9.98×Cars & Mobility
BMW M422.36×Cars & Mobility
Los Angeles Dodgers6.82×Sports
Antique car8.98×Cars & Mobility
Motorcycle accessories7.64×Cars & Mobility
Honda Civic9.62×Cars & Mobility
Hair Extensions4.81×Beauty & Wellness
Hatchback6.85×Cars & Mobility
Touring motorcycle7.35×Cars & Mobility
Bugatti11.59×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Engine tuning audience
TraitClusterScore
Luxury OrientationPREMIUM2.67
Risk AppetiteTHRILL1.93
Early Adopter MentalityPOWER1.82
Family OrientationCONSERVATISM1.57
Sports ActivityPOWER1.52
PatriotismCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Engine tuning
CountryShare
United States14.7%
Germany6.7%
Japan4.2%

See Engine tuning audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Engine tuning have in United States?

Engine tuning has an estimated audience of 3,669,266 people in United States, concentrated in Texas and California.

What is the gender split and age of Engine tuning fans?

21.5% of Engine tuning fans are female, 78.5% are male, with an average age of 33.5 years.

Which brands do Engine tuning fans like most?

Engine tuning fans show strongest brand affinity for Autism Awareness (19.03×), Lewis Hamilton (23.82×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Engine tuning fans live in United States?

Engine tuning fans in United States are most concentrated in Texas (reach 267,270), California (reach 249,611), and Florida (reach 161,288). These three regions account for the largest share of the active audience.

What other brands do Engine tuning fans also like?

Beyond Engine tuning itself, the audience over-indexes on Lewis Hamilton (23.82×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Porsche 911 (21.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Engine tuning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.