Rascasse Audience Intelligence

Environmental Defense Fund Audience in United States

A data profile of the people who buy, follow and care about Environmental Defense Fund in United States — modelled from more than twelve digital signal sources. Environmental Defense Fund has an estimated audience of 442,820 people in United States.

#16among Non-governmental organization in United States#475among NGO / Political Party in United States#2174in Politics & Society

The average Environmental Defense Fund fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (54.44× the country average).

Demographically, the Environmental Defense Fund audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Environmental Defense Fund fan in United States is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmental Defense Fund profile in United States.

Audience size
443K
in United States
Gender
59.1%♀
40.9% male
Age
41.3
average years
Country rank
#39273
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmental Defense Fund fans

59.1% are female, 40.9% are male, average age 41.3.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Environmental Defense Fund audience in United States
MetricValue
Female59.1%
Male40.9%
Average age41.3
Estimated audience size442,820
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Environmental Defense Fund audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3912%
40-4915%
50+35%
Fig. 04

Worldwide distribution

84.3%

of the worldwide Environmental Defense Fund audience comes from United States.

Worldwide audience distribution share by country for Environmental Defense Fund
CountryShare
United States84.3%
Canada5.3%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmental Defense Fund audience in United States is strongest.

Fig. 05

Top regions by affinity

Environmental Defense Fund fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K9.82×
02Vermont~1K1.81×
03Massachusetts~20K1.76×
04Colorado~10K1.76×
05New York~40K1.66×
06Maryland~10K1.65×
07Virginia~20K1.47×
08Connecticut~6K1.27×
09Maine~2K1.21×
10New Hampshire~2K1.18×
11Oregon~6K1.15×
12Rhode Island~2K1.09×
13North Carolina~10K1.05×
14Washington~9K1.01×
15Montana~1K1.01×
16California~50K0.99×
17New Mexico~2K0.95×
18Alaska<1K0.95×
19New Jersey~10K0.92×
20Delaware~1K0.90×
21North Dakota<1K0.90×
22South Dakota<1K0.89×
23Hawaii~2K0.87×
24Pennsylvania~10K0.86×
25Minnesota~5K0.86×
26West Virginia~2K0.83×
27Idaho~2K0.82×
28Mississippi~3K0.81×
29Wisconsin~5K0.80×
30Nebraska~2K0.79×
31Illinois~10K0.78×
32Iowa~3K0.78×
33Arkansas~3K0.76×
34Kansas~3K0.75×
35Louisiana~4K0.72×
36Utah~3K0.72×
37Michigan~8K0.70×
38Oklahoma~3K0.70×
39Arizona~6K0.69×
40Kentucky~4K0.69×
41Nevada~3K0.68×
42Missouri~5K0.67×
43South Carolina~5K0.67×
44Alabama~4K0.67×
45Indiana~5K0.66×
46Georgia~9K0.62×
47Ohio~8K0.62×
48Tennessee~5K0.62×
49Texas~20K0.56×
50Florida~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Environmental Defense Fund, United States
0.52×1.00×9.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmental Defense Fund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmental Defense Fund audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden54.44×
02Human Rights WatchPolitics & Society31.11×
03Amnesty InternationalPolitics & Society28.46×
04Renewable energyBusiness & Career26.63×
05Nobel Peace PrizePolitics & Society16.26×
06ExxonMobilCars & Mobility16.13×
07Water pollutionPolitics & Society14.81×
08Elderly careHealth11.16×
09Wind powerHome & Garden11.04×
10Solar energyHome & Garden6.85×
11FedExBusiness & Career6.54×
12PoliticoPolitics & Society6.54×
13MSNBCMovies & TV6.39×
14Weather forecastingHome & Garden5.29×
15InnovationBusiness & Career4.05×
16Mortgage loansBusiness & Career3.45×
17Nonprofit organizationPolitics & Society3.25×
18Organic foodFood & Beverages2.98×
19AirbnbTravel & Leisure2.86×
20PinterestInternet & Social Media2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmental Defense Fund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmental Defense Fund audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE12.87×
Family OrientationCONSERVATISM3.73×
IndividualismJOY3.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmental Defense Fund audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Luxury OrientationPREMIUM0.89×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmental Defense Fund have in United States?

Environmental Defense Fund has an estimated audience of 442,820 people in United States, concentrated in California and New York.

02

What is the gender split and age of Environmental Defense Fund fans?

59.1% of Environmental Defense Fund fans are female, 40.9% are male, with an average age of 41.3 years.

03

Which brands do Environmental Defense Fund fans like most?

Environmental Defense Fund fans show strongest brand affinity for Sustainable energy (54.44×), Renewable energy (26.63×), and FedEx (6.54×) over the country average.

04

Where do Environmental Defense Fund fans live in United States?

Environmental Defense Fund fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Environmental Defense Fund fans also like?

Beyond Environmental Defense Fund itself, the audience over-indexes on Renewable energy (26.63×), FedEx (6.54×), Solar energy (6.85×), and Nobel Peace Prize (16.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in United States

See Environmental Defense Fund audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmental Defense Fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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