Environmental Defense Fund Audience in United States

Environmental Defense Fund logo

Environmental Defense Fund has an estimated audience of 445,042 people in United States. 59.1% are female, 40.9% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Product design, Google Home, Cullinan Diamond.

The average Environmental Defense Fund fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Environmental Defense Fund audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Environmental Defense Fund fans

Demographic split for Environmental Defense Fund audience in United States
MetricValue
Female59.1%
Male40.9%
Average age41.3
Estimated audience size445,042

Audience persona

The typical Environmental Defense Fund fan in United States is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Environmental Defense Fund in United States
RegionReachAffinity
California51,1641.05×
New York42,5251.71×
Texas20,6640.54×
Virginia16,7571.55×
Massachusetts16,4691.88×
North Carolina14,8501.11×
Florida14,6310.49×
Maryland12,9681.69×
Pennsylvania12,5090.83×
Washington, District of Columbia12,3999.27×
Illinois11,9970.81×
Colorado11,7921.68×
New Jersey10,1640.9×
Washington9,6291.08×
Michigan7,7720.67×
Georgia7,6770.56×
Ohio7,1810.52×
Connecticut6,5441.47×
Oregon6,4771.27×
Minnesota5,5080.86×
Arizona5,2770.58×
Wisconsin4,9900.75×
Indiana4,3750.54×
Tennessee3,7140.42×
Missouri3,4450.48×
South Carolina3,2490.49×
Louisiana2,9020.51×
New Hampshire2,3471.34×
Maine2,2351.4×
Vermont2,1692.78×
Iowa2,1610.59×
New Mexico2,0090.9×
Kentucky1,9940.36×
Utah1,9340.49×
Rhode Island1,7771.25×
Nevada1,7560.41×
Oklahoma1,7020.34×
Alabama1,6210.26×
Kansas1,5290.44×
Arkansas1,3260.36×
Hawaii1,3250.69×
Montana1,2731.03×
Idaho1,2090.54×
West Virginia8850.43×
Delaware8500.69×
Mississippi8390.23×
Nebraska8080.36×
Alaska7300.77×
Wyoming4980.76×
South Dakota4630.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Environmental Defense Fund audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Product design3.66×Business & Career
Google Home11.65×Technology & Electronics
Cullinan Diamond22.72×
Natural rubber2.57×Cars & Mobility
Collectable1.8×Kids & Family
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Enfamil4.5×Kids & Family
3D printing1.62×Technology & Electronics
Albany County, New York6.97×Travel & Leisure
Parral, Chihuahua9.01×Travel & Leisure
Canino15.1×Travel & Leisure
Necktie2.75×Fashion & Accessoires
Parma6.08×Travel & Leisure
UK garage2.68×Music & Radio
Business English2.65×Business & Career
Isometric exercise3.86×Sports
Hypertext2.65×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Environmental Defense Fund audience
TraitClusterScore
SustainabilityBALANCE4.78
IndividualismJOY1.88
PatriotismCONSERVATISM1.67
Community OrientationOPEN1.53
TravellingTHRILL1.51
Family OrientationCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Environmental Defense Fund
CountryShare
United States84.4%
Canada5.3%
Australia2.1%

See Environmental Defense Fund audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Environmental Defense Fund have in United States?

Environmental Defense Fund has an estimated audience of 445,042 people in United States, concentrated in California and New York.

What is the gender split and age of Environmental Defense Fund fans?

59.1% of Environmental Defense Fund fans are female, 40.9% are male, with an average age of 41.3 years.

Which brands do Environmental Defense Fund fans like most?

Environmental Defense Fund fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Product design (3.66×) over the country average.

Where do Environmental Defense Fund fans live in United States?

Environmental Defense Fund fans in United States are most concentrated in California (reach 51,164), New York (reach 42,525), and Texas (reach 20,664). These three regions account for the largest share of the active audience.

What other brands do Environmental Defense Fund fans also like?

Beyond Environmental Defense Fund itself, the audience over-indexes on Mathcore (17.5×), Product design (3.66×), Google Home (11.65×), and Cullinan Diamond (22.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmental Defense Fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.