Excélsior Audience in United States

Excélsior logo

Excélsior has an estimated audience of 797,266 people in United States. 45.3% are female, 54.7% are male, average age 40.2. Top regions: New York, California, Texas. Top brand affinities: El País, Prison Break, Liga MX, Saw (franchise), La Liga.

The average Excélsior fan in United States is 40.2 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include El País, Prison Break, Liga MX, with strongest over-indexing on El País (31.08× the country average). Demographically, the Excélsior audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Excélsior fans

Demographic split for Excélsior audience in United States
MetricValue
Female45.3%
Male54.7%
Average age40.2
Estimated audience size797,266

Audience persona

The typical Excélsior fan in United States is balanced, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for El País.

Top regions in United States

Top regions ranked by reach for Excélsior in United States
RegionReachAffinity
New York186,0224.18×
California105,1441.2×
Texas72,9791.06×
Minnesota61,2535.36×
Florida51,3030.95×
Pennsylvania39,6051.48×
Georgia31,6251.29×
Washington30,0161.88×
North Carolina25,5071.06×
New Jersey24,5651.21×
Virginia20,4341.05×
Illinois19,9600.75×
Connecticut19,3462.42×
Ohio16,0640.65×
Massachusetts14,7200.94×
South Carolina13,1941.1×
Tennessee12,2740.77×
Michigan12,2480.59×
Maryland12,2440.89×
Arizona11,7790.72×
Missouri11,4600.89×
Colorado9,8500.78×
Indiana9,2780.64×
Wisconsin8,7300.73×
Alabama7,6460.69×
Oregon7,3800.81×
Kentucky7,0090.7×
Louisiana6,9910.68×
Nevada5,8680.76×
Utah5,3360.75×
Oklahoma4,9010.55×
Kansas4,2880.68×
Iowa3,8800.59×
Arkansas3,6340.55×
Mississippi3,3140.5×
New Mexico3,0250.76×
Hawaii2,6580.78×
Washington, District of Columbia2,6511.11×
Idaho2,5940.65×
New Hampshire2,5660.82×
West Virginia2,3000.62×
Maine2,0950.73×
Nebraska1,9730.49×
Rhode Island1,7830.7×
Delaware1,7210.78×
Montana1,5830.72×
Alaska1,2780.75×
Vermont1,1840.85×
South Dakota8870.48×
North Dakota8400.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Excélsior audience
BrandAffinityCategory
El País31.08×News
Prison Break26.19×Movies & TV
Liga MX10.66×Sports
Saw (franchise)19.19×Movies & TV
La Liga9.52×Sports
Las Vegas4.26×Travel & Leisure
Madrid12.53×Travel & Leisure
Real Madrid C.F.3.87×Sports
FIFA World Cup3.12×Sports
Web server6.31×Technology & Electronics
San Diego Padres6.62×Sports
Atlético Madrid9.68×Sports
Milwaukee Brewers4.48×Sports
FC Barcelona2.77×Sports
T-Mobile1.86×Technology & Electronics
FIFA Club World Cup8.06×Sports
Barcelona6.22×Travel & Leisure
FC Bayern Munich3.08×Sports
Olympic sports5.45×Sports
Lil Duval23.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Excélsior audience
TraitClusterScore
SustainabilityBALANCE1.32
Need for SecurityCONSERVATISM1.27
SpiritualityBALANCE1.18
Quality AwarenessPREMIUM1.12
Price SensitivityPREMIUM1.1
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Excélsior
CountryShare
Mexico44.4%
United States12.6%
Netherlands11.1%

See Excélsior audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Excélsior have in United States?

Excélsior has an estimated audience of 797,266 people in United States, concentrated in New York and California.

What is the gender split and age of Excélsior fans?

45.3% of Excélsior fans are female, 54.7% are male, with an average age of 40.2 years.

Which brands do Excélsior fans like most?

Excélsior fans show strongest brand affinity for El País (31.08×), Prison Break (26.19×), and Liga MX (10.66×) over the country average.

Where do Excélsior fans live in United States?

Excélsior fans in United States are most concentrated in New York (reach 186,022), California (reach 105,144), and Texas (reach 72,979). These three regions account for the largest share of the active audience.

What other brands do Excélsior fans also like?

Beyond Excélsior itself, the audience over-indexes on Prison Break (26.19×), Liga MX (10.66×), Saw (franchise) (19.19×), and La Liga (9.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Excélsior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.