Rascasse Audience Intelligence

Excélsior Audience in United States

A data profile of the people who buy, follow and care about Excélsior in United States — modelled from more than twelve digital signal sources. Excélsior has an estimated audience of 810,906 people in United States.

#92among Newspaper in United States#857among Website / Newspaper / Magazine in United States#211in News

The average Excélsior fan in United States is 40.2 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Minnesota, California.

Top brand affinities include El País, Prison Break, Lil Duval, with strongest over-indexing on El País (30.27× the country average).

Demographically, the Excélsior audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Excélsior fan in United States is balanced, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for El País.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Excélsior profile in United States.

Audience size
811K
in United States
Gender
45.3%♀
54.7% male
Age
40.2
average years
Country rank
#27216
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Excélsior

45.3% are female, 54.7% are male, average age 40.2.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Excélsior audience in United States
MetricValue
Female45.3%
Male54.7%
Average age40.2
Estimated audience size810,906
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Excélsior audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3927%
40-4925%
50+16%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Excélsior audience comes from United States.

Worldwide audience distribution share by country for Excélsior
CountryShare
Mexico47.4%
United States13.4%
Netherlands11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Excélsior audience in United States is strongest.

Fig. 05

Top regions by affinity

Excélsior fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K10.48×
02New York~200K3.74×
03Washington~40K2.25×
04Connecticut~20K2.22×
05Pennsylvania~40K1.36×
06Massachusetts~20K1.21×
07California~100K1.18×
08Georgia~30K1.17×
09New Jersey~20K1.10×
10South Carolina~10K1.07×
11Washington, District of Columbia~2K0.97×
12Virginia~20K0.94×
13North Carolina~20K0.89×
14Texas~60K0.88×
15Vermont~1K0.87×
16Delaware~2K0.83×
17Alaska~1K0.82×
18Florida~40K0.81×
19Missouri~10K0.80×
20Maryland~10K0.79×
21Wisconsin~9K0.77×
22New Hampshire~2K0.77×
23Montana~2K0.77×
24Hawaii~3K0.76×
25Maine~2K0.74×
26Utah~5K0.73×
27New Mexico~3K0.73×
28Oregon~7K0.72×
29Rhode Island~2K0.72×
30North Dakota~1K0.72×
31Idaho~3K0.70×
32Tennessee~10K0.69×
33Colorado~9K0.69×
34Nevada~5K0.68×
35West Virginia~3K0.68×
36South Dakota~1K0.68×
37Illinois~20K0.67×
38Alabama~7K0.66×
39Arizona~10K0.65×
40Louisiana~7K0.65×
41Kentucky~6K0.64×
42Kansas~4K0.64×
43Iowa~4K0.62×
44Arkansas~4K0.60×
45Mississippi~4K0.58×
46Nebraska~2K0.58×
47Ohio~10K0.57×
48Indiana~8K0.57×
49Oklahoma~5K0.55×
50Michigan~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Excélsior, United States
0.54×1.00×10.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Excélsior audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Excélsior audience
#·InterestCategoryAffinity×
01El PaísNews30.27×
02Prison BreakMovies & TV22.86×
03Lil DuvalMovies & TV17.99×
04Saw (franchise)Movies & TV17.42×
05Atlético MadridSports11.77×
06MadridTravel & Leisure10.12×
07Web serverTechnology & Electronics7.70×
08San Diego PadresSports7.64×
09Liga MXSports7.54×
10La LigaSports6.29×
11Milwaukee BrewersSports5.56×
12Spanish languagePolitics & Society4.57×
13Las VegasTravel & Leisure4.55×
14Renewable energyBusiness & Career4.48×
15Solar energyHome & Garden4.43×
16Real Madrid C.F.Sports3.58×
17Discount storesShopping3.28×
18Mortgage loansBusiness & Career2.80×
19Shopping mallsShopping2.55×
20Classical musicMusic & Radio2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Excélsior audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Excélsior audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.01×
SustainabilityBALANCE2.00×
Price SensitivityPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Excélsior audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.56×
Healthy LifestyleBALANCE0.68×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Excélsior have in United States?

Excélsior has an estimated audience of 810,906 people in United States, concentrated in New York and Minnesota.

02

What is the gender split and age of Excélsior fans?

45.3% of Excélsior fans are female, 54.7% are male, with an average age of 40.2 years.

03

Which brands do Excélsior fans like most?

Excélsior fans show strongest brand affinity for El País (30.27×), Prison Break (22.86×), and Lil Duval (17.99×) over the country average.

04

Where do Excélsior fans live in United States?

Excélsior fans in United States are most concentrated in New York (reach ~200K), Minnesota (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Excélsior fans also like?

Beyond Excélsior itself, the audience over-indexes on Prison Break (22.86×), Lil Duval (17.99×), Saw (franchise) (17.42×), and Las Vegas (4.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Excélsior audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Excélsior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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